Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Manage user acquisition campaigns for mobile games and analyse performance.
- Company: Join Miniclip, a global leader in mobile gaming with over 450 million monthly users.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Be part of an innovative team shaping the future of mobile gaming.
- Qualifications: 2+ years in mobile gaming marketing; strong knowledge of ad networks and tools required.
- Other info: Work with a passionate team dedicated to unleashing the gamer in everyone.
The predicted salary is between 36000 - 60000 £ per year.
This is a varied and exciting role, working with a leading digital games and entertainment company. You will work closely with our existing UA team, with the following responsibilities:
- Managing the full UA process for a mobile game: Planning and execution of user acquisition campaigns
- Oversee acquisition marketing campaigns across multiple mobile channels
- Produce comprehensive UA reporting, analyse ROI and identify new opportunities to support key titles
- Experiment and analyse campaigns for existing and upcoming games
- Running multiple marketing tests and present results to stakeholders with concrete recommendations
- Use data-driven insights to enhance performance through sub-publisher optimisation, customised targeting and segmentation
- Develop briefings for new ad creatives and oversee the production of marketing material
- Manage business relationships with day-to-day communication and reporting
What are we looking for?
- In-depth knowledge of acquisition tools and mobile ad networks
- Strong experience in paid digital marketing and media buying
- Minimum of 2 years+ experience in Mobile Gaming performance marketing
- Extensive knowledge of various mobile marketing channels such as Facebook, Snapchat, Google Ads, Unity Ads, ironSource
- Hands-on experience creating and optimising campaigns on multiple channels
- Familiarity with tracking tools (such as Adjust) for mobile advertising campaigns
- Strong knowledge about the mobile games market and KPIs for various different game genres
- Knowledge of product soft-launch procedures
- Excellent communication skills, both written and verbal
Senior User Acquisition Specialist employer: Miniclip SA
Contact Detail:
Miniclip SA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior User Acquisition Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in mobile gaming and user acquisition strategies. This will not only help you understand the market better but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the mobile gaming industry, especially those who work in user acquisition. Attend relevant events or join online forums to connect with others and gain insights that could give you an edge.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes, as this demonstrates your hands-on experience and ability to drive results in user acquisition.
✨Tip Number 4
Showcase your familiarity with various acquisition tools and platforms mentioned in the job description. Being able to discuss how you've used these tools effectively will highlight your suitability for the role.
We think you need these skills to ace Senior User Acquisition Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in user acquisition and mobile gaming performance marketing. Include specific examples of campaigns you've managed and the results achieved.
Craft a Compelling Cover Letter: In your cover letter, express your passion for mobile games and detail how your skills align with the responsibilities listed in the job description. Mention any relevant tools and platforms you have experience with.
Showcase Data-Driven Achievements: When discussing your previous roles, focus on data-driven insights and how you've used them to optimise campaigns. Be prepared to provide concrete examples of how your strategies improved ROI.
Prepare for Interviews: Anticipate questions about your experience with various mobile marketing channels and acquisition tools. Be ready to discuss specific campaigns you've run and the outcomes, as well as your approach to managing business relationships.
How to prepare for a job interview at Miniclip SA
✨Know Your Numbers
As a Senior User Acquisition Specialist, you'll need to demonstrate your understanding of key performance indicators (KPIs) in mobile gaming. Be prepared to discuss specific metrics you've worked with, such as cost per install (CPI) and return on investment (ROI), and how you've used them to optimise campaigns.
✨Showcase Your Campaign Experience
Highlight your hands-on experience with various mobile marketing channels like Facebook, Snapchat, and Google Ads. Prepare examples of successful campaigns you've managed, focusing on the planning, execution, and results. This will show your potential employer that you can hit the ground running.
✨Familiarity with Tools is Key
Make sure you're well-versed in acquisition tools and tracking software like Adjust. Discuss how you've used these tools to analyse campaign performance and make data-driven decisions. This knowledge will be crucial for the role and will set you apart from other candidates.
✨Communicate Clearly
Excellent communication skills are essential for this role, especially when presenting results to stakeholders. Practice articulating your thoughts clearly and concisely, and be ready to explain complex data insights in an understandable way. This will demonstrate your ability to manage business relationships effectively.
