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- Tasks: Manage user acquisition campaigns for mobile games and analyse performance data.
- Company: Join Miniclip, a leading digital games and entertainment company.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Be part of an exciting team and make a real impact in the gaming industry.
- Qualifications: 6 months experience in digital marketing and knowledge of key marketing channels.
- Other info: Work in vibrant Lisbon or London offices with a collaborative culture.
The predicted salary is between 36000 - 60000 £ per year.
Miniclip is looking for a User Acquisition Specialist to join our Marketing team in our Lisbon (PT) or London (UK) Office. This is a varied and exciting role, working with a leading digital games and entertainment company. You will work closely with our existing UA team, with the following responsibilities:
- Managing the full UA process for a mobile game: Planning and execution of user acquisition campaigns
- Oversee acquisition marketing campaigns across multiple mobile channels
- Produce comprehensive UA reporting, analyse ROI and identify new opportunities to support key titles
- Experiment and analyse campaigns for existing and upcoming games
- Running multiple marketing tests and present results to stakeholders with concrete recommendations
- Use data-driven insights to enhance performance through sub-publisher optimisation, customised targeting and segmentation
- Develop briefings for new ad creatives and oversee the production of marketing material
- Manage business relationships with day-to-day communication and reporting
What are we looking for?
- Minimum 6 months of experience in paid digital marketing or media buying required
- Knowledge of marketing channels such as Facebook, Tiktok, Google Ads, Applovin, Unity
- Experience with tracking tools like Appsflyer for mobile ad campaigns is a significant advantage
- Having prior exposure to a soft launch will greatly benefit the candidate
- Excellent communication skills, both written and verbal in English
User Acquisition Specialist in London employer: Miniclip SA
Contact Detail:
Miniclip SA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land User Acquisition Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at Miniclip. A friendly chat can open doors and give you insider info on what they're really looking for.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous user acquisition campaigns. This will help us see your hands-on experience and how you can bring value to the team.
✨Tip Number 3
Prepare for the interview by brushing up on your knowledge of marketing channels like Facebook and Google Ads. We want to see that you're not just familiar with them, but that you can talk about strategies and results confidently.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in joining our awesome team at Miniclip.
We think you need these skills to ace User Acquisition Specialist in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the User Acquisition Specialist role. Highlight your experience in paid digital marketing and any specific campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about user acquisition and how your previous experiences make you a great fit for our team. Keep it engaging and relevant to the role.
Showcase Your Analytical Skills: Since this role involves analysing ROI and campaign performance, be sure to mention any tools or methods you've used to track and report on marketing campaigns. We love data-driven insights, so let us know how you've used them in the past!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Miniclip SA
✨Know Your Channels
Familiarise yourself with the marketing channels mentioned in the job description, like Facebook, TikTok, and Google Ads. Be ready to discuss your experience with these platforms and how you've used them in past campaigns.
✨Data is Your Best Friend
Since the role involves analysing ROI and using data-driven insights, brush up on your analytical skills. Prepare examples of how you've used data to optimise campaigns or make recommendations in previous roles.
✨Showcase Your Communication Skills
As excellent communication is key, practice articulating your thoughts clearly. You might be asked to present campaign results, so think about how you can convey complex information simply and effectively.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like managing multiple campaigns or dealing with underperforming ads. Think through your strategies and be ready to share concrete examples from your experience.
