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- Tasks: Lead the creation and execution of our employer brand strategy in a dynamic mobile gaming environment.
- Company: Join Miniclip, a leading mobile gaming company known for innovation and creativity.
- Benefits: Enjoy flexible working options, mentorship opportunities, and a vibrant workplace culture.
- Why this job: Be part of a team that shapes our voice and culture while making a real impact.
- Qualifications: Experience in employer branding, strategic thinking, and strong data analysis skills required.
- Other info: Opportunity to mentor and collaborate with creative minds in a fast-paced industry.
The predicted salary is between 43200 - 72000 £ per year.
Design, develop and execute on an employer brand and EVP strategy to attract and retain top talent aligned to our strategy, performance and achievements. Engaged to communicate who we are, what we do as a mobile gaming company into internal and external communications.
Key responsibilities:
- Manage employer brand project from concept to completion partnering with internal stakeholders. External agency support as and when required.
- Foster stakeholder relationships to understand the different studios and core functions to design and develop an authentic EVP that fits our culture and people.
- Develop the Miniclip voice that reflects us as a business and people, maximising internally and externally with an approach to targeted audience segmentation when required.
- Develop frameworks for employees engaged with communications to use with ease and understand the respective employer brands, EVP, voice.
- Align and enhance internal communications channels to be consistent with our EVP ensuring employees stay informed and engaged with company updates, initiatives, and events.
- Manage and mentor the Communications Advisor and Principal Artist in the design and delivery of digital media campaigns and engaging content (videos, blogs, social media posts, newsletters, etc.) to showcase our workplace culture and stories.
- Oversee and quality assure the company’s brand related social media e.g. careers page, social media presence, and external employer review platforms.
- Partner with Talent Acquisition to support recruitment marketing efforts, ensuring job postings and candidate experiences align with our brand.
- Oversee internal and external events communications and other initiatives to strengthen company culture.
- Collaborate with leadership to craft key messages and presentations for company-wide communications.
- Monitor industry trends and employer brand best practices to keep us ahead in the mobile gaming, gaming and tech talent market.
- Continuously analyse performance data to optimise attraction channels and enhance overall internal engagement and recruitment efforts.
- Measure the effectiveness of attraction and retention strategies using dashboards and performance metrics, demonstrating ROI and contribution to broader business outcomes.
Skills, experience:
- Proven experience in creating and executing effective Employer Brand and EVP.
- Strategic and operational.
- Strong ability to analyse data trends to assess performance and make practical recommendations.
- Demonstrated experience in managing complex stakeholder and supplier relationships.
- Ability to create thought-provoking and impactful presentations.
Communications & Employer Branding Senior Lead employer: Miniclip SA
Contact Detail:
Miniclip SA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Communications & Employer Branding Senior Lead
✨Tip Number 1
Network with professionals in the mobile gaming and tech industries. Attend industry events, webinars, or online forums to connect with potential colleagues and learn about the latest trends in employer branding.
✨Tip Number 2
Showcase your understanding of employer branding by engaging with companies on social media. Comment on their posts, share relevant content, and demonstrate your knowledge of effective communication strategies in the gaming sector.
✨Tip Number 3
Prepare to discuss specific examples of successful employer branding initiatives you've led or contributed to. Be ready to explain how you measured their effectiveness and what insights you gained from the data.
✨Tip Number 4
Familiarise yourself with Miniclip's current employer branding efforts and identify areas for improvement. This will not only show your initiative but also help you articulate how you can add value to their team.
We think you need these skills to ace Communications & Employer Branding Senior Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in employer branding and communications. Use specific examples that demonstrate your ability to manage projects from concept to completion, as well as your strategic thinking skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the mobile gaming industry and how your skills align with the company's values. Discuss your experience in developing an authentic EVP and how you can contribute to enhancing their employer brand.
Showcase Your Analytical Skills: Include examples of how you've used data to inform your decisions in previous roles. Highlight any metrics or dashboards you've created to measure the effectiveness of employer branding strategies.
Prepare for Interviews: Be ready to discuss your approach to stakeholder management and how you've fostered relationships in past roles. Prepare to share insights on industry trends and how they could impact the company's employer branding efforts.
How to prepare for a job interview at Miniclip SA
✨Understand the Employer Brand
Before the interview, make sure you have a solid grasp of the company's employer brand and employee value proposition (EVP). Research their current branding strategies and think about how your experience aligns with their goals.
✨Showcase Your Strategic Thinking
Be prepared to discuss your previous experiences in developing and executing employer branding strategies. Highlight specific examples where your strategic thinking led to successful outcomes, especially in the context of attracting top talent.
✨Prepare for Stakeholder Management Questions
Given the importance of stakeholder relationships in this role, anticipate questions about how you've managed complex relationships in the past. Be ready to share examples that demonstrate your ability to collaborate effectively with various teams.
✨Demonstrate Data-Driven Decision Making
Since analysing performance data is crucial for this position, prepare to discuss how you've used data to inform your decisions in previous roles. Bring examples of metrics you've tracked and how they influenced your strategies.
