Growth Manager, Founder Content

Growth Manager, Founder Content

Location: London / hybrid

Line Manager: Chief Marketing Officer

Team: Marketing

About us

Minerva Virtual Academy is the UK's largest DfE‑accredited online school, educating students across roughly 60 countries. Alongside it sits MVA Tutors, a premium tutoring service. The organisations are built around the belief that schools should fit the child, not the other way around. Founder Hugh is an active voice in the education reform conversation, writing and speaking at conferences, and building a growing audience on LinkedIn, Instagram and TikTok. That audience is more than a marketing channel – it is a direct expression of what Minerva stands for.

The role

This is a new position created because we have outgrown our current set‑up. Hugh has one person assisting with content (editing videos, supporting LinkedIn posts), but no one is leading the strategy or owning the vision for his personal brand. You will serve as the strategic lead for Hugh’s personal brand across LinkedIn, Instagram and TikTok, planning and producing content, managing the existing editor, and taking full ownership of growing his following through authentic, mission‑driven storytelling. This is a creative and strategic role, not a social media scheduling job.

What you’ll do – strategy & planning

Own the content strategy across LinkedIn, Instagram and TikTok, setting direction, identifying angles, and building the calendar. Translate Hugh’s work, ideas and experiences into compelling content themes. Track growth, engagement and platform trends and adjust the approach accordingly. Identify opportunities such as speaking clips, reactive content, series formats and collaborations.

Production & execution

Plan and lead regular filming sessions with Hugh, preparing hooks, formats and briefs so the time is used well. Manage the existing video editor, briefing and reviewing their work. Write scripts, captions and hooks that sound like Hugh, not like a content agency. Repurpose long‑form content (talks, interviews, podcast appearances) into short‑form clips and posts.

Community & growth

Grow Hugh’s following on Instagram and TikTok through consistent, high‑quality content. Monitor comments and engagement, feeding insights back into the strategy. Build a recognisable visual and tonal identity across platforms.

Who we’re looking for

Someone who has done this before, or something close enough to hit the ground running. You understand how founder‑led content works: that the story matters as much as the format, that authenticity beats polish, and that growing a following takes both creative instinct and disciplined consistency. Your track record should include growing a social media presence (ideally for a founder, executive or public‑facing individual), strong writing skills with the ability to capture someone else’s voice convincingly, genuine fluency with Instagram Reels and TikTok, and experience managing or briefing a creative. You think strategically, zooming out to plan a quarter and in to write a caption, and you are self‑directed. Bonus points for backgrounds in education, edtech, mission‑driven work, journalism or documentary experience, or familiarity with LinkedIn as a thought‑leadership platform.

What we offer

£45,000 to £55,000 depending on experience. London / hybrid working, we’re flexible on the split. In a close working relationship with the founder, this role gives you real access and real influence. The chance to build something from the ground up with genuine creative ownership. A mission worth telling people about.

Additional information

Applicants will be required to undergo child protection screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service (DBS). As part of our Safer Recruitment Policy, online searches will also be carried out as part of due diligence checks ahead of any interviews.

We value the diversity of our workforce and welcome applications from all sectors of the community.