Job Title: Growth Manager, Digital Performance
Location: London / hybrid
Line Manager: Chief Marketing Officer
Team: Marketing
Role Overview
This hybrid strategic and hands‑on role requires a candidate who thrives at the intersection of growth, operations, technology, and delivery. You will manage our website – the main brand channel and key to our ambitious growth programme – driving learner acquisition, improving conversion and retention, managing digital delivery processes, and ensuring our systems, launches and student experience scale effectively as the business grows internationally.
Growth & Commercial Performance
Develop and execute digital growth strategies that increase student enrolment globally, monitor and optimise marketing funnels, conversion rates, retention and learner engagement. Collaborate with marketing and digital teams to run campaigns across paid media, email, partnerships, SEO, webinars and social channels. Use data and analytics to identify growth opportunities, track KPIs (CAC, LTV, conversion, completion rates, revenue growth) and support market expansion into new regions and audience segments.
Marketing Delivery Programme
Own the overall marketing delivery programme, coordinating across all workstreams. Oversee the successful delivery of digital initiatives, improve operational workflows, automates processes where possible, manage timelines, cross‑functional coordination and delivery quality. Ensure learning platforms, systems and customer journeys operate smoothly at scale and resolve operational bottlenecks with scalable solutions.
Digital Platforms
Manage and optimise core digital platforms including CMS, CRM, automation tools, analytics dashboards and integrations. Work with technical teams and vendors to improve platform functionality and learner experience. Implement reporting systems and dashboards for business visibility and support AI, automation and digital transformation initiatives where relevant.
Learner Experience & Retention
Champion an outstanding learner journey from awareness through onboarding. Analyse user feedback and engagement data to improve CRO at all funnel points, develop initiatives to increase retention, referrals, testimonials, and community engagement.
Collaboration & Leadership
Work closely with senior leadership on strategic priorities and scaling initiatives. Coordinate across marketing, admissions, curriculum and support teams. Manage external freelancers, agencies and implementation partners as required.
Qualifications
- 4+ years’ experience in digital growth, operations, programme delivery or scaling online businesses.
- Experience in online education, edtech, digital learning, membership businesses or high‑growth digital environments.
- Strong understanding of digital marketing funnels, CRM systems, analytics and automation.
- Excellent project and stakeholder management skills.
- Data‑driven mindset with strong analytical and problem‑solving ability.
- Experience managing multiple projects in fast‑paced environments.
- Strong communication and organisational skills.
- Comfortable working both strategically and hands‑on.
EEO Statement
MVA values the diversity of our workforce and welcomes applications from all sectors of the community.
Growth Manager, Digital Performance employer: Minerva Virtual Academy (MVA)
Minerva Virtual Academy (MVA) is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about driving global learner engagement. With a strong focus on employee growth, MVA offers numerous opportunities for professional development and collaboration with senior leaders, all while enjoying the flexibility of a hybrid work environment. Join us to be part of a mission-driven team that values creativity and impact in the digital education space.
Contact Details:
Minerva Virtual Academy (MVA) Recruitment Team
