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For Companies At a Glance
- Tasks: Lead marketing strategies for innovative Mastery programs and create engaging campaigns.
- Company: Join Mindvalley, a top ed-tech company transforming personal growth education worldwide.
- Benefits: Enjoy a dynamic work environment with opportunities for remote work and personal development.
- Why this job: Be part of a mission to empower individuals and make a positive impact globally.
- Qualifications: 7+ years in product marketing; strong communication and analytical skills required.
- Other info: Mindvalley values diversity and inclusivity, welcoming applicants from all backgrounds.
The predicted salary is between 42000 - 84000 £ per year.
About Mindvalley
Mindvalley is one of the leading and most promising ed-tech companies on the planet. We have dominated the US market for Personal Growth Education and created a brand that is now powering athletes in every major US sports team and learning in major companies. We make people better humans in every aspect of life and we are seeking the best engineers on the planet to come together to build the most advanced education platform our species has seen. If we achieve our goal we will be powering 100 countries, every company in the Fortune 500 and moving humanity towards a better future for the human race.
About The Role
As a Product Marketing Manager for Mastery, your role involves developing and executing marketing strategies for Mastery programs. You'll create personalized marketing campaigns through audience segmentation, collaborate with content creators to align messaging with program objectives, and execute campaigns across multiple channels. Utilizing analytics tools, you'll track campaign performance, extract actionable insights, and monitor customer feedback to optimize marketing strategies and promote program enrollment effectively. Your contributions will be essential to the success of our Mastery offerings.
Responsibilities:
- Mastery Marketing Strategy: Develop and execute marketing strategies for the successful launch and ongoing promotion of Mastery programs. Define audience segmentation strategies to deliver personalized marketing campaigns for different Mastery programs. Collaborate with cross-functional teams to ensure alignment with business goals.
- Campaign Development & Execution: Collaborate with content creators to develop Mastery-specific content, including webinars, workshops, and marketing collateral. Ensure that messaging and content align with Mastery program objectives and resonate with the target audience. Plan and execute marketing campaigns to promote Mastery programs across various channels, including email, social media, and paid advertising. Coordinate campaign scheduling and deployment to maximize program enrollment.
- Data Analysis and Insights: Utilize analytics tools to track campaign performance and assess the effectiveness of marketing strategies. Extract actionable insights from data to optimize campaign performance. Monitor customer feedback and sentiment related to Mastery programs.
Technical Skills:
- Mastery Marketing: Proficiency in developing and executing marketing strategies for Mastery programs.
- Content Development: Ability to collaborate with content creators to develop Mastery-specific content.
- Campaign Management: Experience in planning and executing marketing campaigns across multiple channels.
- Data Analytics: Proficiency in using analytics tools to track and analyze campaign performance.
Soft Skills:
- Strategic Thinking: Ability to develop and execute strategic marketing plans aligned with business goals.
- Creativity: Innovative thinking to craft compelling and engaging marketing campaigns.
- Communication: Strong verbal and written communication skills to collaborate effectively with cross-functional teams.
- Data-Driven Decision Making: Ability to make informed decisions based on data analysis.
- Adaptability: Flexibility to adjust marketing strategies based on data and market trends.
- Time Management: Effective time management skills to handle multiple marketing campaigns simultaneously.
Experience:
- Bachelor's degree in Marketing, Business, or a related field.
- 7+ years of experience in product marketing, campaign management, or a related role.
- Proven track record of planning and executing successful marketing campaigns.
- Experience in marketing Mastery programs or related areas is a plus.
- Proficiency in marketing analytics tools.
- Strong project management skills.
- Excellent communication and presentation skills.
Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.
Contact Detail:
Mindvalley Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager (London)
✨Tip Number 1
Familiarise yourself with Mindvalley's Mastery programs. Understanding the unique features and benefits of these offerings will help you tailor your discussions during interviews, showcasing your genuine interest and knowledge about the company.
✨Tip Number 2
Network with current or former employees of Mindvalley on platforms like LinkedIn. Engaging in conversations can provide you with insider insights about the company culture and expectations, which can be invaluable during the interview process.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've executed in the past. Highlighting your experience with audience segmentation and data analytics will demonstrate your capability to contribute effectively to Mindvalley's marketing strategies.
✨Tip Number 4
Stay updated on the latest trends in ed-tech and personal growth education. Being able to discuss current market trends and how they relate to Mindvalley's goals will show that you're proactive and well-informed, making you a more attractive candidate.
We think you need these skills to ace Senior Product Marketing Manager (London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and requirements of the Senior Product Marketing Manager position. Tailor your application to highlight relevant experience in developing marketing strategies and executing campaigns.
Craft a Compelling CV: Your CV should clearly showcase your 7+ years of experience in product marketing and campaign management. Use specific examples of successful marketing campaigns you've executed, particularly those related to education or personal growth.
Write a Strong Cover Letter: In your cover letter, express your passion for Mindvalley's mission and how your skills align with their goals. Highlight your strategic thinking and creativity in developing marketing strategies, as well as your ability to analyse data for informed decision-making.
Showcase Your Data Skills: Since the role requires proficiency in analytics tools, mention any specific tools you have used to track campaign performance. Provide examples of how you've used data to optimise marketing strategies and improve customer engagement.
How to prepare for a job interview at Mindvalley
✨Know Your Audience
Before the interview, research Mindvalley's target audience and their Mastery programs. Understanding who you're marketing to will help you demonstrate your ability to create personalised campaigns that resonate with potential customers.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've executed in the past. Highlight your role in these projects, the strategies you used, and the measurable outcomes. This will showcase your experience and effectiveness in product marketing.
✨Demonstrate Data-Driven Decision Making
Be ready to discuss how you've used analytics tools to track campaign performance and make informed decisions. Mindvalley values data-driven strategies, so showing your proficiency in this area will set you apart from other candidates.
✨Emphasise Collaboration Skills
Since the role involves working with cross-functional teams, be prepared to talk about your collaboration experiences. Share examples of how you've worked with content creators or other departments to align messaging and achieve business goals.
