At a Glance
- Tasks: Lead global marketing strategy and execution for a premium flexible workspace brand.
- Company: Join Mindspace, a leading provider of beautifully designed workspaces across the globe.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with a passionate team in vibrant locations like Tel Aviv, London, or Germany.
- Why this job: Shape the future of workplace experiences and drive impactful marketing initiatives.
- Qualifications: 10+ years in senior marketing roles with a proven track record in global strategy.
The predicted salary is between 85500 - 104500 £ per year.
Join us as a Head of Marketing at Mindspace. Founded and led by a team of passionate professionals, Mindspace is committed to creating an environment where top talent can thrive.
Location: Tel Aviv, London, or Germany. This is one global position, which can be based in any of the locations above.
Why Mindspace? At Mindspace, we're redefining what the workplace can be. Founded in 2014, Mindspace has grown into one of the world's leading premium flexible workspace providers, operating nearly 50 locations across Europe, the US, and Israel. We serve businesses of all sizes, from SMEs and mid-market companies to global enterprises, alongside individuals looking for flexible ways to work. Our success has been built by ambitious people who care deeply about creating remarkable customer experiences, developing outstanding teams, and constantly raising the bar.
Why This Role? As Head of Marketing, you will be a member of Mindspace's global leadership team and the company's most senior marketing leader, reporting directly to the COO. You will have full, end-to-end ownership of global Marketing, including strategy, brand, organization, budget, and performance across all markets. Your mandate is to build on an established brand and position Mindspace as the leading premium flexible workspace offering for the mid-market.
What You’ll Be Responsible For:
- Own the global marketing strategy and its execution, setting the 2027 plan and longer-term roadmap with clear priorities, investment choices, and measures of success across markets and customer segments.
- Build Mindspace's premium positioning and category narrative, creating a distinctive global identity with particular focus on the mid-market, while remaining relevant to enterprise customers and individual users.
- Lead integrated brand and demand generation across PR, communications, content, growth and performance, digital, field marketing, partnerships, and offline channels, strengthening global awareness and local relevance.
- Drive full-funnel marketing performance, from acquisition and lead quality through tour bookings and conversion to occupancy, retention, and advocacy.
- Partner with Sales and Revenue Operations on lead qualification and handoff, funnel insights, attribution, and sales enablement.
- Lead digital and product marketing, ensuring our website, app, and digital propositions express the brand and improve discovery, engagement, and conversion.
- Strengthen lifecycle marketing and member engagement, working with Operations and regional leaders to connect the brand promise with the experience customers have across our physical and digital touchpoints.
- Identify and develop marketing-led growth opportunities across the portfolio, supporting new propositions, market expansion, and strategic business initiatives.
- Build an effective global and local marketing model, aligning central strategy and capabilities with the flexibility regional leaders and market teams need to execute successfully.
- Build, lead, and develop the global Marketing organization, assessing the structure and capabilities needed for growth, developing central and local teams, and managing external agencies and partners.
- Contribute as a member of the global leadership team to business priorities, growth planning, and investment decisions, bringing the customer and market perspective into company strategy.
What We’re Looking For:
- 10+ years of relevant experience, including senior marketing leadership as a VP Marketing, CMO, or equivalent, with ownership of strategy, budgets, teams, and measurable business outcomes.
- Proven experience leading marketing across multiple countries and partnering effectively with regional leaders, balancing global consistency with local relevance.
- Broad marketing expertise spanning brand, PR, communications, content, digital, online and offline marketing, growth and performance, product marketing, and lifecycle or customer engagement.
- A track record of taking an established brand and building a more distinctive market presence, with strong judgment on premium positioning, messaging, and category building.
- A strong commercial and analytical mindset, with demonstrated impact on demand, acquisition, conversion, and retention.
- Experience partnering closely with Sales and Revenue Operations to translate marketing investment into pipeline and revenue.
- Experience shaping digital customer journeys and propositions, including website or app experiences and go-to-market plans for new offerings.
- Experience building and developing high-performing multidisciplinary teams across central and local markets, and managing agencies and external partners.
- Experience across B2B and B2C environments is highly valuable.
- Excellent English, strong executive communication skills, and the ability to influence decisions and build effective partnerships across functions and markets.
- Ability to operate from one of the listed locations and collaborate closely across our Tel Aviv and London leadership hubs and global markets.
Who You Are: You bring the judgment of an experienced marketing executive and the curiosity and energy to build. You can set a clear direction, make focused choices, and develop a team that delivers, while staying close enough to the work to know what needs to change.
Head of Marketing employer: Mindspace
Mindspace London is an exceptional employer that fosters a dynamic and collaborative work culture, where finance professionals can thrive in an international growth environment. With a strong emphasis on employee development and performance-driven partnerships, you will have ample opportunities to enhance your skills while contributing to meaningful financial strategies. The vibrant London location offers a unique blend of professional challenges and cultural experiences, making it an ideal place for those seeking rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mindspace and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mindspace are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mindspace on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mindspace. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mindspace. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mindspace:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mindspace’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mindspace
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mindspace will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mindspace, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
