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- Tasks: Lead global strategies for Unilever's Beauty brands, connecting local insights with global initiatives.
- Company: Join WPP Media, a creative powerhouse transforming futures through innovative media solutions.
- Benefits: Enjoy competitive pay, flexible work options, and a vibrant workplace culture with great perks.
- Why this job: Be part of a dynamic team driving meaningful connections and impactful growth in the beauty industry.
- Qualifications: Bachelor's degree in Marketing or related field; media agency experience preferred.
- Other info: This is a 12-month fixed-term contract covering parental leave, based in London.
The predicted salary is between 48000 - 84000 £ per year.
Join to apply for the Network Connector Director 12 month FTC (Parental Leave) role at Mindshare
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Join to apply for the Network Connector Director 12 month FTC (Parental Leave) role at Mindshare
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPPs global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About Mindshare: A Leading WPP Media Brand
Mindshare delivers Good Growth for its clients. As Growth Architects, we drive growth that benefits all stakeholders better for people, planet, and business by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.
Role Summary and Impact
The Network Connector and Strategist is a crucial member of Mindshares global client team, working with client, global and local teams to centralise local market insight and successfully land global work in local markets.
The Network Connector is the key contact with our local media agency network, acting as the conduit for global-to-local and local-to-global knowledge transfer, orchestrating regular communications and updates across the network. They are the go-to person for global clients and team strategists seeking local market intel and analysis.
You will work with the Global Strategy Partner and Director to fuel global media strategies for Unilever Beauty & Wellbeing global brands (Dove, TRESemme, Simple, Sunsilk, Vaseline) with local market category, competitive and community insights. You will ensure the effective cascade of global brand strategies into local markets and analyze local campaign utilization of global brand strategy and campaign effectiveness (ROI, Adstock, etc)
Responsibilities
Centralisation of Local Market Knowledge:
- Establish and maintain a centralised repository of local market knowledge for Unilever\’s Beauty and Wellbeing business, including planning documents, campaign performance data, research findings, and key learnings.
- Foster a culture of knowledge sharing and collaboration between global and local teams.
- Lead the creation of local market media landscapes to fuel global media planning and partner selection.
Insight Mining & Localisation of Worldbuilding
- Lead the effort to extract actionable insights from local markets to fuel worldbuilding and strategic planning for Unilever\’s Beauty and Wellbeing brands across commerce, community, category and culture.
- Collaborate with local teams to understand how global communities and passions translate across different cultures and regions for Unilever\’s Beauty and Wellbeing brands.
- Identify potential spaces and opportunities for Unilever\’s Beauty and Wellbeing brands to engage with local communities in meaningful ways.
- Work with specialist functions within Mindshare, especially the insights and innovation specialists, to create compelling audience and channel insights.
- Be an expert at using global tools to mine for audience, category and competitive insight.
- Translate local insights into compelling narratives and strategic recommendations for global initiatives for Unilever\’s Beauty and Wellbeing brands.
Portfolio Prioritization & Local Market Requests
- Own Portfolio Prioritisation requests to work with cross-functional global and local teams to determine how various [brand / campaign] messages should be balanced in market.
- Have an analyst mindset and the ability to collate and mine large datasets into actionable implications for brands and markets.
- Lead senior client requests for local market data collation and analysis as it relates to media performance, reporting and planning.
Closing the Loop with Local Markets:
- Establish and maintain a clear communication channel between global and local teams working on Unilever\’s Beauty and Wellbeing brands.
- Ensure that local markets are informed of global strategies, initiatives, and key decisions related to Unilever\’s Beauty and Wellbeing brands.
- Solicit feedback from local markets on global initiatives and incorporate their input into future planning for Unilever\’s Beauty and Wellbeing brands.
- Communicate the impact of local market insights on global strategies and campaigns for Unilever\’s Beauty and Wellbeing brands.
Skills And Experience
At WPP Media, we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Medias shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Knowledge:
- Bachelors degree in Marketing, Communications, Business Administration, or a related field. Proven media agency experience, within local market or global networks, working on large (multi-national) clients.
- Accelerate knowledge of Mindshare, including the skills and services available and the key people who deliver those services across the wider Unilever Central Team, the regional/local Centres of Excellence and the Mindshare network.
- Awareness and understanding of research tools, including Mindshare proprietary tools, syndicated services and publicly available data.
- Up-to-date knowledge of media owners, content owners, production agencies, research companies and other suppliers which Mindshare and our clients can partner with.
- Excellence in communication, organisation and client management. Given the global footprint of the Unilever business across 70+ markets, a second language is a bonus but not essential but an openness to learn and build upon the great work of others is vital.
Key Attributes:
- Curious about humans; what makes them tick, what makes them connect.
- Curious about channels; new, old and changing, always asking how we can break the mould of how things may have been.
- Always looking for creative new and exciting ways to bring brands to audiences. For the extra spark or stretch in the plan that may not be expected.
- Challenging themselves and others to consider if there is a new way, a better way or an uncharted way to solve business challenges
- Is analytical and able to work with large data sets and mine information for actionable insight
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we\’re together, fostering creativity, collaboration, and connection. That\’s why weve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
requisitionid:19895
Seniority level
- Seniority levelDirector
Employment type
- Employment typeFull-time
Job function
- Job functionInformation Technology
- IndustriesAdvertising Services, Marketing Services, and Technology, Information and Internet
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London, England, United Kingdom 6 days ago
Greater London, England, United
Network Connector Director 12 month FTC (Parental Leave) (London) employer: Mindshare
Contact Detail:
Mindshare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Network Connector Director 12 month FTC (Parental Leave) (London)
✨Tip Number 1
Familiarise yourself with Mindshare's approach to media and their core values. Understanding how they define 'Good Growth' and their commitment to creativity will help you align your discussions during interviews with their mission.
✨Tip Number 2
Network with current or former employees of Mindshare, especially those in similar roles. They can provide insights into the company culture and expectations, which can be invaluable when preparing for interviews.
✨Tip Number 3
Stay updated on the latest trends in media and advertising, particularly in relation to Unilever's Beauty and Wellbeing brands. Being able to discuss recent campaigns or market shifts will demonstrate your industry knowledge and enthusiasm.
✨Tip Number 4
Prepare to showcase your analytical skills by thinking of examples where you've successfully mined data for actionable insights. This role requires a strong ability to interpret large datasets, so having concrete examples ready will set you apart.
We think you need these skills to ace Network Connector Director 12 month FTC (Parental Leave) (London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Network Connector Director position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience that matches the job requirements. Focus on your media agency experience, particularly with large clients, and showcase any specific achievements related to local market insights or strategic planning.
Craft a Compelling Cover Letter: Write a cover letter that not only expresses your enthusiasm for the role but also demonstrates your understanding of Mindshare's values and how you can contribute to their mission. Use specific examples from your past work to illustrate your points.
Highlight Analytical Skills: Given the analytical nature of the role, ensure you emphasise your ability to work with large datasets and extract actionable insights. Provide examples of how you've successfully used data to inform strategies in previous roles.
How to prepare for a job interview at Mindshare
✨Research Mindshare and WPP Media
Before your interview, take the time to understand Mindshare's role within WPP Media. Familiarise yourself with their values, mission, and recent campaigns, especially those related to Unilever's Beauty and Wellbeing brands. This knowledge will help you demonstrate your genuine interest in the company and its objectives.
✨Prepare for Insight Mining Questions
Given the emphasis on local market insights in this role, be ready to discuss how you would extract actionable insights from data. Think of examples from your past experience where you've successfully translated data into strategic recommendations, particularly in a global context.
✨Showcase Your Communication Skills
As the Network Connector, effective communication is key. Prepare to illustrate your ability to maintain clear channels between global and local teams. You might want to share specific instances where your communication skills led to successful collaboration or problem-solving.
✨Demonstrate Analytical Thinking
This role requires an analytical mindset, so be prepared to discuss how you approach data analysis. Bring examples of how you've worked with large datasets to derive insights that influenced marketing strategies. Highlight any tools or methodologies you are familiar with that could be relevant to the position.
