At a Glance
- Tasks: Lead a dynamic team to deliver innovative Programmatic campaigns and drive client success.
- Company: Join Mindshare Outcomes, a forward-thinking agency with a collaborative spirit.
- Benefits: Enjoy competitive pay, career growth opportunities, and a vibrant work culture.
- Other info: Be part of a supportive environment that values creativity and professional development.
- Why this job: Make an impact in the fast-paced world of Programmatic advertising and inspire your team.
- Qualifications: Proven leadership skills and experience in managing Programmatic campaigns.
The predicted salary is between 51750 - 63250 £ per year.
The Business Director, Programmatic has direct responsibility for the output of the Mindshare Outcomes Programmatic team. Through their strong relationships with all key stakeholders (suppliers, client teams, wider agency teams, channel leads), they ensure the creation and maintenance of all required processes while working with the Outcomes Delivery Partner, Programmatic to develop the product and profile of Mindshare Outcomes Programmatic.
Key skills & knowledge: The individual will be expected to use their own initiative to manage and coordinate a team of channel specialists delivering campaigns across global Programmatic platforms. You will be expected to champion the Outcomes best practice approach to delivering campaigns, multi market strategy coordination and communication. You will be a leader, leading by example, creating an environment where all members of the team have an opportunity to fulfil their potential and deliver exceptional work for our clients.
Principal responsibilities:
- Developing our product
- Work with the Head Programmatic to:
- Develop roadmaps for the Programmatic product, to differentiate and future proof our offering
- Establish a relationship with all key partners (Google, TTD, Verizon, Xandr, Amazon etc. as well as Media Partnerships) and develop JBPs and QBR process for Mindshare Outcomes
- Create a consistent, challenging, but exciting recruitment experience for candidates that allows us to find and secure the best talent in the market
- Support Global Head of Programmatic in development of Outcomes Programmatic product
- Raising our profile
- Surface and share great work from the team
- Collate case studies of great work
- Enter relevant industry awards and create POVs regarding industry developments
- Contribute to key industry events
- Build and maintain relationships with Client Leads, offering strategic guidance to help grow the business and strengthen the relationship
- Work with HR/other channel leads to ensure the Outcomes story is positioned correctly with recruiters
- Develop the profile of Mindshare Outcomes through training, presentations and other communication
- Inspiring our people
- Maintain a positive attitude towards all areas of our work and looking for opportunities and solutions from challenges
- Work with the Head of Performance to ensure the team is resourced correctly
- Establish a relationship with key senior clients, through QBRs/proactive projects
- Provide direct support to your Account Director(s) and wider team.
- Create development plans for all direct reports
- Ensure a consistent, welcoming onboarding experience for all new starters
- With the Head of Performance create a vision for the team and communicate the initiatives that will help us achieve it
- Regularly update the team on live initiatives, business performance, new business opportunities and any other relevant topics
- Maintain a strong line of communication with all team members including the Head of Performance.
- Work with Account Director(s) to ensure all team members have clear objectives and development plans, tailored to their needs
- Work with our HR teams to develop training plans to plug any skills gaps around the team
- Work with the Head of Search and Social to create development and succession plans for the team
- Driving our process
- Take the lead on one or more integration projects, supporting others
- Develop and maintain on-boarding process for new starters
- Work with the Head of Performance and our finance teams to develop and maintain a clear, simple finance process that eradicates errors
- Constantly review all optimization, budget management and other processes to identify opportunities for improvement in effectiveness or efficiency
- Ensuring our profitability
- Ensure all clients have a clear SOW, that is shared with and followed by Account Director(s)
- In collaboration with the Head of Performance identify opportunities for negotiation with clients/client leads where additional funding is required for resource, or SOWs need to be amended
- Work with Account Director(s) to ensure client resource allocations are adhered to, or flagged to the Head of Performance where scope negotiations are required
- Support and deliver new business pitches
- Delivering client performance
- In partnership with Client Teams and Account Director(s), lead the strategic conversation for clients
- Work with the Account Director(s) and clients to create and maintain account roadmaps for every client, covering testing, innovation, growth and other elements
- Identify and activate the right technology, where required
- Ensure reporting is focused on actionable insight
- Deliver a consistent, best-in-class approach to Programmatic, rooted in the Mindshare Outcomes Best Practice Framework and raise any barriers to this to the Head of Performance
Personal performance measures: The Business Director, Programmatic will predominantly be measured on the output of others – the primary objective is to create an environment where others will be inspired and motivated to deliver best in class work for our clients and continue to develop in their career. Specific measures include:
- Motivated teams – measured via 360 and informal feedback
- Reduced staff turnover
- Client satisfaction via formal and constructive feedback
- Strong relationships with other departments via 360 and informal feedback
- Regular involvement in New Business and internal projects
- Demonstrating skills and behaviours as outlined above, leading by example
- Increase in client profitability through commercially focused plans and innovations
- Profitable revenue growth
- Increase in revenue contribution from out of scope services
- Quality of work delivered by you and your team and Performance against client objectives
- Involvement in wider Mindshare Outcomes initiatives
- Examples of profile driving initiatives (award nominations, industry articles, appearances at industry events)
Business Director, Programmatic in London employer: Mindshare
Mindshare Outcomes is an exceptional employer that fosters a dynamic and collaborative work culture, empowering employees to thrive in their roles as they lead innovative programmatic strategies. With a strong emphasis on professional development, team members are encouraged to grow through tailored training plans and clear career progression opportunities, all while working in a vibrant location that promotes creativity and teamwork. The company values its people, ensuring a supportive environment where every individual can contribute to meaningful projects and achieve their full potential.
StudySmarter Expert Advice🤫
We think this is how you could land Business Director, Programmatic in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mindshare and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mindshare are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mindshare on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mindshare. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Business Director, Programmatic in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mindshare. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mindshare:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mindshare’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mindshare
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mindshare will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mindshare, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
