Global Strategy Manager

Global Strategy Manager

Group: Mindshare Worldwide

Reports to: Global Strategy Director

Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.

You can check out some of our people stories and client work and awards on LinkedIn or Instagram or hear about the company in the words of our own people here .

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development, there’s a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to difference. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.

The Role

The Global Strategy Manager will be key in the creation and delivery of outstanding strategic recommendations that solve client communication challenges.

You will work across Unilever’s Beauty and Wellbeing portfolio, across some iconic brands including Dove, TRESemme & Sunsilk. You will work closely with local markets to guide local implementation and share best practice and learning.

You will work closely with, and report into, the Global Strategy Director to create strategic recommendations and support clients in achieving their strategic ambitions as partners. You will be expected to take responsibility for the strategy development process, managing up and down to keep the whole Strategy and Innovation team and local market partners involved throughout.

The Ideal Candidate

Unilever is one of the largest and progressive marketing and media-led organisations in the world. We are looking for an individual with a proven track record of working in local, regional and global media roles for high profile global brands in producing industry leading and award-winning campaigns.

Essential Criteria

• Mindshare Knowledge: Accelerate knowledge of Mindshare, including the skills and services available and the key people who deliver those services across the wider Unilever Central Team, the regional/local Centres of Excellence and the Mindshare network.
• Awareness and understanding of research tools: Including Mindshare proprietary tools, syndicated services and publicly available data.
• Partners and Suppliers: Up-to-date knowledge of media owners, content owners, production agencies, research companies and other suppliers which Mindshare and our clients can partner with.
• General Skills: Excellence in communication, presentation and team building.

Desirable Criteria

• Given the global footprint of the Unilever business across 70+ markets, a second language is a bonus but not essential, but an openness to learn and build upon the great work of others is vital.

Key Attributes:

• Curious: About humans; what makes them tick, what makes them connect. About channels; new, old and changing, always asking how can we break the mould of how things may have been.
• Creative: Always looking for new and exciting ways to bring brands to audiences. For the extra ‘spark’ or stretch in the plan that may not be expected.
• Challenging: Themselves and others to consider if there is a new way, a better way or an uncharted way to solve business challenges.

Responsibilities

• Be the key conduit in the strategy team between Unilever Global brand and media teams, local media agency partners and creative agency partners.
• Support the Global Strategy Director in the end-to-end development of integrated global communication strategies & market guidance, in collaboration with local market partners. Develop initial strategic directional thinking, focusing on the platform & communications architecture thinking (demonstrating truly integrated, cross-channel ideas/insights across new channels).
• Create compelling audience and channel insights, with a special focus on social media, in collaboration with specialist functions within Mindshare WW, especially the Data Strategy and Innovation specialists.
• Stay up to date on the latest local and global industry news and consumer trends. Support the development of relevant, resonant thought leadership to deliver back to clients.
• Identify opportunities to include specialist functions within Mindshare WW and incorporate them into a broader strategic solutions.
• Use and translate complex data/information and concepts into simple, powerful and actionable insights, presenting key strategic implications/recommendations to the team and clients.
• Demonstrate a strong understanding of the clients’ business and key challenges.
• Arm the client teams with knowledge & expertise to speak confidently about the strategic direction (e.g., new audience definitions).

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