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For Companies At a Glance
- Tasks: Lead SEO strategies for top brands like Mazda, Cartier, and Nestle.
- Company: Join Mindshare Worldwide, a leader in digital marketing and SEO excellence.
- Benefits: Enjoy a collaborative work environment with opportunities for professional growth.
- Why this job: Make an impact by driving SEO success for globally recognized brands.
- Qualifications: Proven experience in SEO strategy and team management required.
- Other info: Ideal for those passionate about digital marketing and eager to learn.
The predicted salary is between 43200 - 72000 £ per year.
This job is brought to you by Jobs/Redefined, the UK’s leading over-50s age inclusive jobs board.
Description
Position at Mindshare Worldwide
Overview
We have a unique opportunity to raise the bar for SEO across Mazda, Cartier and Nestle, working with some of the biggest brands on the planet eager to showcase their supremacy online. As the SEO Account Director, you’ll be driving the delivery of the SEO strategy with the support of a group of search specialists.
You will be partnering with brands to ensure they have a clear strategy in place to maximize the organic opportunity available, which will include working with brands at varied stages of digital maturity. You will be nurturing a supporting team of SEO specialists who will be practically involved at every level, crawling sites, assessing data and developing solutions to achieve SEO success. You will be responsible for ensuring the standard of delivery is consistent across geographies and assisting with the education of the wider Local Market teams on your approach to ensure the same principles ring true across the region, driving SEO excellence further still.
Responsibilities
- Develop organic search strategies at a zone level to maximise the SEO performance across Nestle Europe, Mazda and Cartier. These strategies then need to be adapted and rolled out for specific business units.
- Effective, positive management of a few direct reports and supporting a wider team of SEO specialists.
- Build up a constructive, positive rapport with senior client contacts and third-party enablers like content agencies and development teams.
- A confident presenter with the ability to take what can often be quite complicated SEO concepts and distilling them down into key actions and outcomes for relevant stakeholders.
- Commitment to driving initiatives focused on driving share of voice and positive consumer experiences on-site.
Knowledge & Abilities
- Experience devising SEO strategies, implementing them and charting subsequent improved business performance.
- Beneficial to have experience working with businesses with multiple business units and an understanding of the complexity of how those businesses overlap from a search perspective.
- Experience on driving the delivery of SEO strategies which span multiple markets, either within Europe, or globally.
- Strong knowledge across all areas of SEO from technical to content and digital PR.
- Ability to demystify SEO to ensure clients and the wider team understand what actions are required to achieve compelling results.
- Line management experience of a couple of direct reports with a track record of supporting their development.
- Experience with Holistic search and the relationship between SEO and PPC is beneficial.
- Experience with a wide range of SEO tools e.g. BrightEdge.
- Experience using PowerPoint and delivering presentations to more senior stakeholders.
- A highly organized and disciplined individual who has a history of leading projects to delivery on time and to standard.
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SEO Account Director employer: Mindshare Worldwide
Contact Detail:
Mindshare Worldwide Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Account Director
✨Tip Number 1
Familiarize yourself with the specific brands you'll be working with, like Mazda, Cartier, and Nestle. Understanding their current SEO strategies and digital presence will help you tailor your approach and demonstrate your knowledge during the interview.
✨Tip Number 2
Showcase your experience in managing teams and driving SEO strategies across multiple markets. Be prepared to discuss specific examples where you've successfully led projects and improved business performance through effective SEO practices.
✨Tip Number 3
Brush up on your presentation skills, especially when it comes to simplifying complex SEO concepts. You may need to present to senior stakeholders, so practice distilling technical information into clear, actionable insights.
✨Tip Number 4
Stay updated on the latest SEO tools and trends, particularly those relevant to the brands mentioned. Being knowledgeable about tools like BrightEdge and how they can enhance SEO performance will set you apart from other candidates.
We think you need these skills to ace SEO Account Director
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the SEO Account Director position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in SEO strategy development, team management, and client relations. Use specific examples that demonstrate your ability to drive SEO performance and manage teams effectively.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for SEO and your understanding of the brands involved (Mazda, Cartier, Nestle). Discuss how you can contribute to their SEO strategies and mention any relevant achievements.
Highlight Your Presentation Skills: Since the role requires presenting complex SEO concepts, emphasize your experience in delivering presentations to senior stakeholders. Provide examples of how you've successfully communicated SEO strategies in the past.
How to prepare for a job interview at Mindshare Worldwide
✨Showcase Your SEO Expertise
Be prepared to discuss your experience in devising and implementing SEO strategies. Highlight specific examples where your strategies led to improved business performance, especially in complex environments with multiple business units.
✨Demonstrate Your Leadership Skills
Since the role involves managing a team of SEO specialists, share your experiences in line management. Talk about how you've supported the development of your direct reports and fostered a positive team environment.
✨Communicate Complex Concepts Simply
Practice explaining complicated SEO concepts in a straightforward manner. This will be crucial when presenting to senior stakeholders or clients, so think of ways to distill your knowledge into key actions and outcomes.
✨Prepare for Cross-Market Strategies
Given the global nature of the brands involved, be ready to discuss your experience with SEO strategies that span multiple markets. Share insights on how you adapt strategies for different regions while maintaining consistency in delivery.
