Senior Community Strategist

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About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As "Growth Architects," we drive growth that benefits all stakeholders - better for people, planet, and business - by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

We are seeking a Senior Community Strategist within the Global Invention team at Mindshare. This role will play a leading role in the delivery and continued development of the community, social and creator work from Mindshare, focusing on Unilever brands. The Community Strategy team focuses on understanding the human element to media, deep diving into the communities that make up the target audience of key brands to understand the behaviours and drivers we can leverage to turn social scrollers into Unilever customers. This is a highly collaborative and cross-functional role, building integrated solutions, strategies and stories. You will work closely with the data and insights team to translate audiences into communities, junior community strategists to uncover social rich insights by exploring the conversations these communities are having on social and the media strategy teams to create narrative driven, social-first media strategies. Within community strategy, influencer marketing expertise will be pivotal to delivering first-class and innovative client solutions. You will work as an influencer specialist to consult and manage strategic work, inform best-practice, provide activation support and in collaboration with the creative team, propose creative ideas for activating creators as part of media campaigns across Unilever brands. This role will also require technical understanding of and ability to give guidance on influencer ROI and measurement, helping clients to plan, measure and optimise their influencer marketing activity to deliver on brand goals.

The Ideal Candidate

You are ready to produce creative strategies that reach deep into the hearts of communities and bring global brands to life across social and beyond. With a proven history in leading and developing strategy across creators, communities and audiences on social, you're ready to take a leading role within the Unilever strategy team, inspiring future thinking communications strategies that will champion the value of community-first thinking and influencer opportunities within a global and multi-market environment. You live and breathe social, are passionate about what's happening in culture and are immersed in the world of trends, understanding how to turn socially rich insights into community-first strategy and creative, creating campaigns that show we understand the audience and the world and culture that they play in. You demonstrate excellent attention to detail and accuracy in output and meeting deadlines, as well as strong organization to meet client expectations, manage multiple projects across brands with different stakeholders and timelines.

Skills and Experience

• A strategic thinker who understands what makes audiences tick, deeply immersed in social and cultural trends, with a strong instinct for what drives these behaviours and how we can tap into the conversations of communities.
• Strong analytical skills, with the ability to interpret data and insights to inform strategy and storytelling.
• A creative storyteller with experience developing compelling strategies and excellent presentation skills - comfortable presenting to internal stakeholders, inter-agency teams and senior clients.
• Confident working closely with internal teams to sell in big ideas, put forward new ways of thinking and collaborate to deliver work that doesn't just look great but delivers business impact.
• Understanding of the media landscape and possible media partners who speak to communities as well as knowledge of how to integrate influencer assets within wider media activations beyond paid social.
• Understanding of influencer marketing, covering strategy, creative and industry best practice.
• Technical / planning skills for influencer marketing - understanding of and ability to give guidance on influencer ROI and measurement.
• Comfortable working in a fast-paced environment where no two days are the same.
• Substantial experience in an influencer agency or social based role.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note this is a UK based role and requires individuals to have the right to work in this location.