Account Manager - Digital Planning

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Description

Position at Mindshare Worldwide

Digital Planning Account Manager

Job title: Account Manager

Group: Mindshare Worldwide

Client: Qualcomm

Reports to: Business Director

Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.

Overview

We are seeking a dynamic and experienced Planning Account Manager to lead our paid media strategy for one of our prestigious clients, Qualcomm. This is a unique opportunity to work with Qualcomm’s consumer-facing brand, Snapdragon, as they make significant strides in the compute category, including the recent launch of a new generation of AI-powered PCs.

The Role

As the Planning Account Manager, you will play a pivotal role in shaping the paid media landscape for Qualcomm in EMEA. You will develop and execute innovative media strategies that highlight Snapdragon’s cutting-edge technology and its transformative impact on the computing industry. This role offers the chance to be at the forefront of technology marketing, guiding Snapdragon’s brand presence as they introduce a revolutionary type of computer.

This role is responsible for the digital planning and strategic integration of the Qualcomm activation hub, working closely with the channel teams, namely Social, Programmatic, Audio, OOH & CTV. The role will also involve planning Direct Partners (non-biddable) activities. We operate a fully integrated cross-digital channel approach to deliver Qualcomm media objectives.

This role is dedicated to coordinate integrated digital planning, client leadership and operational project management in the paid media engine, working alongside a specialist channel delivery team and an overarching digital Engine lead. You will be a key point of daily contact for Qualcomm clients and agency stakeholders.

The Ideal Candidate

The individual will be expected to use their own initiative to manage and coordinate workstreams to deliver integrated campaigns across social, programmatic, search and CTV platforms. You will be part of a team environment where members of the team have an opportunity to fulfil their potential and deliver exceptional work for our clients.

Essential Criteria

• Strategic thinker with a passion for innovation and technology
• Proven track record of strong digital media planning & buying experience, ideally local and regional/multi market
• Well versed in digital media planning across channels (search, social & programmatic display/video)
• Understanding of brand and demand media planning principles
• Experience in forecasting & scenario digital planning to deliver to client targets
• Excellent client facing communication & presentation skills
• Hands on knowledge tools such as Google Analytics, search trends, ad servers (e.g. DoubleClick), data visualization & analysis tools

Responsibilities

Drive Performance

• Focusing on integration to drive digital strategy & data driven marketing
• Lead the planning conversation for Qualcomm client stakeholders
• Lead and present strategies, media plans/documents incorporating communication goals, recommendations, rationale, ideas and implementation, planning costs and budget splits and KPIs
• Collaborate with team on plans, insights and recommendations
• Ensure reporting is focused on actionable insight and work with the team to surface optimization opportunities

Drive our Product

• Collaborate on a consistent, best-in-class approach to digital planning for Qualcomm
• Create and maintain account roadmaps for every market, covering testing, innovation, growth and other elements for your markets

Develop our process

• Manage digital cross channel planning processes & outputs across Paid Engine and local planning team
• Coordinate holistic media plans as a response to brief working with local Mindshare teams for non-digital and non-paid engine activity

Raise our profile

• Surface and share great work from the team
• Build and maintain relationships with local client leads, offering strategic guidance to help grow the business and strengthen the relationship

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