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- Tasks: Lead digital marketing strategies to drive growth and revenue for a top B2B software company.
- Company: Join ApprovalMax, an award-winning software provider transforming approval processes globally.
- Benefits: Enjoy flexible hours, remote work, wellness bonuses, and professional development reimbursements.
- Why this job: Be part of a dynamic team making a real impact in the fintech space with innovative solutions.
- Qualifications: 6 years in B2B digital marketing, with 3 years in leadership; expertise in Google Ads and LinkedIn Ads required.
- Other info: Opportunity to mentor a growing team and collaborate across departments for maximum impact.
The predicted salary is between 43200 - 72000 £ per year.
Company Description
ApprovalMax is award-winning B2B software used by businesses around the world to approve bills and expenses. It streamlines the approval process for decision-makers by replacing paper and email approvals with automated workflows. ApprovalMax integrates with platforms such as Xero, QuickBooks Online, and Oracle NetSuite to unlock powerful efficiencies for approvers and finance teams. The company is globally recognized and has won ‘Xero App Partner of the Year’ four times since 2020 in different countries.
Job Description
We’re seeking an experienced Head of Digital Marketing and Growth to own and drive our digital growth engine. This role is pivotal in scaling our pipeline and revenue generation efforts, with a strong focus on paid advertising, SEO, email, and website performance. You’ll bring deep expertise in B2B marketing and be both strategic and operational—ready to roll up your sleeves and execute while leading a growing team.
Qualifications
- Performance Marketing Leadership: Own strategy and execution for all paid digital channels (Google, LinkedIn, retargeting, etc.) with a laser focus on customer acquisition and ROI.
- Revenue Ownership: Be accountable for driving pipeline and revenue from digital channels.
- Marketing Operations & Attribution: Ensure robust tracking and reporting is in place across all channels, through collaboration with the operations team. Own marketing analytics, attribution modeling, and campaign reporting to drive data-led decisions.
- SEO & Website: Oversee SEO strategy and manage website performance (traffic, engagement, conversion), ensuring continuous optimization.
- Email Marketing: Manage nurture, reactivation, and retention campaigns to maximize lifecycle value.
- Team Management: Lead, mentor, and scale a high-performing digital team.
- Cross-functional Collaboration: Work closely with sales, operations, product, and content teams to align messaging and conversion paths.
Requirements
- 6 years in B2B digital marketing with at least 3 years in a leadership role, background in fintech not essential but nice to have.
- Proven track record of driving revenue via digital campaigns in a high-growth B2B SaaS environment.
- Deep expertise in Google Ads and LinkedIn Ads, and other paid platforms.
- Strong understanding of marketing operations and experience ensuring effective data tracking, campaign tagging, and performance reporting.
- Experience with SEO tools (e.g., SEMrush, Ahrefs), marketing automation platforms, and analytics tools (Google Analytics, HubSpot, etc.).
- Hands-on and performance-driven: you know what good looks like, and how to make it happen.
- Experience managing and growing a team.
- Excellent analytical, strategic, and communication skills.
What we offer:
- Flexible hours
- Remote work
- Health & Wellness program - a bonus payment, which will cover 50% up to a total of 500 Euro annually of the amount spent on the following activities: medical services (except regular health insurance), fitness, sports activities (excluding sports equipment), stress management, body massage, weight management, yoga, traveling, etc.
- Reimbursement of co-working space
- Reimbursement of professional development courses
- Service years recognition financial reward.
Global Head of Demand Generation and Growth employer: MindMatch
Contact Detail:
MindMatch Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Head of Demand Generation and Growth
✨Tip Number 1
Familiarise yourself with ApprovalMax and its unique selling points. Understanding how our software integrates with platforms like Xero and QuickBooks will help you articulate how you can drive demand generation effectively.
✨Tip Number 2
Showcase your experience in B2B digital marketing by preparing specific examples of successful campaigns you've led. Be ready to discuss metrics and outcomes that demonstrate your ability to drive revenue through digital channels.
✨Tip Number 3
Network with professionals in the fintech and SaaS industries. Engaging with others in these fields can provide insights into current trends and challenges, which you can leverage during discussions about your strategic vision for demand generation.
✨Tip Number 4
Prepare to discuss your leadership style and how you plan to mentor and grow a high-performing digital team. Highlighting your team management skills will be crucial, as collaboration is key in this role.
We think you need these skills to ace Global Head of Demand Generation and Growth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B digital marketing, especially in leadership roles. Emphasise your achievements in driving revenue through digital campaigns and any specific tools or platforms you've used.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and growth. Mention how your skills align with the requirements of the role, particularly your experience with paid advertising, SEO, and team management.
Showcase Relevant Experience: Provide specific examples of past successes in digital marketing. Highlight any metrics that demonstrate your impact on revenue growth and customer acquisition, as well as your ability to lead and mentor a team.
Research ApprovalMax: Familiarise yourself with ApprovalMax's products and their market position. Understanding their software and how it integrates with other platforms will help you tailor your application and show your genuine interest in the company.
How to prepare for a job interview at MindMatch
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your experience in B2B digital marketing, particularly in driving revenue through paid channels like Google Ads and LinkedIn Ads. Highlight specific campaigns you've led and the results achieved, as this will demonstrate your capability to own and execute the digital growth strategy.
✨Emphasise Data-Driven Decision Making
Since the role requires strong analytical skills, come ready to talk about how you've used data to inform marketing strategies. Discuss your experience with marketing analytics, attribution modelling, and how you've implemented robust tracking and reporting systems in previous roles.
✨Demonstrate Leadership and Team Management Skills
As a Head of Demand Generation, you'll need to lead a growing team. Share examples of how you've successfully managed and mentored teams in the past, focusing on your approach to fostering a high-performance culture and collaboration across departments.
✨Prepare for Cross-Functional Collaboration Questions
This role involves working closely with sales, operations, and product teams. Be ready to discuss how you've effectively collaborated with other departments in previous positions, ensuring alignment in messaging and conversion paths to drive overall business success.
