At a Glance
- Tasks: Create and manage engaging social media content for Grasmere Gingerbread.
- Company: Join a historic family business in the stunning Lake District.
- Benefits: Health policy, staff discounts, free parking, and professional development opportunities.
- Other info: On-site role with excellent growth potential in a vibrant environment.
- Why this job: Be part of a creative team that drives brand awareness and connects with audiences.
- Qualifications: Experience in social media management and digital marketing is essential.
The predicted salary is between 25000 - 30000 £ per year.
The Social Media & Digital Executive plays a pivotal role in developing the social media presence of Sarah Nelson's Grasmere Gingerbread through planning, creating, scheduling, and posting effective social media content. Combining creativity with strategy, the Social Media & Digital Executive works to achieve two core objectives; firstly, to build brand awareness via all relevant social media channels and, secondly, to drive new audiences to the Grasmere Gingerbread website and outlets.
Location: Grasmere, Lake District National Park (on-site role)
Days & hours of work: Monday to Friday 40 hours; 9.00 am to 5.30 pm (1 hour for lunch) plus an additional 2.5 hours covering evenings and weekends off-site for social channels.
Social Media:
- Manage, maintain and grow all company social media accounts - Facebook, Instagram, X, LinkedIn, TikTok, YouTube;
- Build and implement an exciting content calendar plan for Grasmere Gingerbread social media channels;
- Develop creative, innovative and engaging content (photography, videography, copy);
- Ensure consistency of 'tone' and 'voice' (written and visual) within compelling narratives that reflect the traditional values of the Grasmere Gingerbread brand;
- Community management by actively listening and reacting appropriately across different platforms to sustain and engage the audience;
- Respond reactively & positively to all customer service enquiries;
- Monitor, track, analyse, interpret and report on social media platform performance to effectively enhance and tailor future content to drive growth using tools/software such as Google Analytics, Hootsuite, LinkTree and Meta insights.
Digital Marketing:
- Execute digital advertising campaigns on Meta Business Suite and adjust schedules based on performance data;
- Understand and coordinate with external agencies for PPC/Google Ad campaigns and monitor using GA4;
- Work closely with Head of Marketing & Sales to progress the overall marketing objectives of the business;
- Stay up to date with the latest digital marketing trends and innovations within the industry;
- Use of Adobe Lightroom/Photoshop and photography editing software;
- In-house and PR photography requirements;
- Operate and amplify Grasmere Gingerbread Pinterest account.
Video:
- Film, edit and upload reels, videos of TikTok, Instagram and Vimeo;
- Support the team with creation of graphics for marketing and sales assets with Canva or Adobe Illustrator;
- Photo library management to ensure content is named and categorised properly and accessible for the team;
- Responsible for media archive (includes press, print, audio, video);
- Budget management for digital advertising campaigns;
- Responsible for Grasmere Gingerbread account on Eventbrite;
- Create and coordinate Grasmere Gingerbread email footers using WiseStamp software;
- Other relevant activities out with immediate job description that may positively impact upon sales and marketing activity.
Requirements:
- Significant experience managing social media and content creation;
- Proven success running digital campaigns;
- The professional authority and ability to ensure that the Grasmere Gingerbread brand and ethos are upheld at all times;
- Understanding food industry and appreciation of the unique Lake District landscape;
- UK Driving License is required for this role.
Benefits:
- Health policy with the option to add family members, including a cashback scheme for healthcare, everyday essentials and leisure spending;
- Free parking in Grasmere for non-residents;
- My Cumbria Card, offering discounts on regional attractions and facilities;
- Staff discount;
- Paid external courses that support the role;
- Company phone, laptop and camera are provided with this position.
This on-site position is located with the marketing office in Grasmere and is not offered hybrid or remote. To respect over 170 years of heritage, to protect the integrity of the brand, and to sympathetically grow the business to fulfil future customer expectation. Grasmere Gingerbread is an iconic, third generation family business in the heart of the UNESCO Lake District National Park in Cumbria.
Social Media and Digital Executive in Ambleside employer: MindMatch
Selwood Housing is an exceptional employer that prioritises the growth and development of its employees, offering a supportive team environment where collaboration and knowledge sharing are key. With a commitment to inclusivity and a range of benefits including competitive salaries, flexible working opportunities, and ongoing training, you will not only gain hands-on experience as an Apprentice Electrician but also build a rewarding career in a respected trade within a growing not-for-profit organisation dedicated to providing affordable housing in the Southwest.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media and Digital Executive in Ambleside
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MindMatch and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MindMatch are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MindMatch on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Social Media and Digital Executive in Ambleside
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MindMatch. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MindMatch:Show us that you’ve done your homework! In your application, briefly mention what you admire about MindMatch’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MindMatch
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MindMatch will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At MindMatch, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
