Senior Copywriter in Richmond

Job Description

We are seeking a seasoned Senior Copywriter with 5+ years of experience to lead the narrative for one of our premier Fortune 100 financial services clients. You will be responsible for translating complex B2B financial products into compelling, human-centric stories that drive action across digital and print ecosystems.

Key Responsibilities

• Concept & Execute: Lead the creative development of 360° integrated campaigns, from high-level brand awareness to granular performance marketing.

• B2B Mastery: Write clear, persuasive copy for diverse audiences, including C-suite executives, financial advisors, and institutional investors.

• Channel Versatility: Craft copy across all touchpoints, including:

  • Digital: Paid social, email nurture sequences, landing pages, and web banners.

  • Print: White papers, sales brochures, event signage, and direct mail.

• Strategic Collaboration: Work closely with Art Directors and Strategists to ensure visual and verbal alignment.

• Compliance & Precision: Navigate strict regulatory environments (FINRA/SEC) while maintaining a creative edge and a consistent brand voice.

Qualifications

• Experience: 5+ years of copywriting experience, preferably within an agency or in-house at a financial institution.

• Portfolio: A strong body of work showcasing high-level B2B campaign thinking and execution.

• Subject Matter Expertise: Familiarity with financial services (e.g., asset management, retirement, or insurance) is highly preferred.

• Adaptability: Ability to pivot from a punchy digital headline to a 10-page thought leadership white paper without losing steam.

EEO:Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.