At a Glance
- Tasks: Create compelling narratives and materials to drive sales for an innovative AI security platform.
- Company: Join Mindgard, a cutting-edge cybersecurity company with a dynamic culture.
- Benefits: Enjoy a competitive salary, flexible working options, and a learning budget.
- Other info: Fast-paced startup environment with opportunities for growth and collaboration.
- Why this job: Make a real impact by shaping brand messaging and supporting enterprise sales success.
- Qualifications: 6-10 years in product marketing, especially in cybersecurity or high-tech B2B.
The predicted salary is between 70000 - 90000 £ per year.
Role Overview We are hiring a Senior Product Marketing Manager to help define how Mindgard shows up in the market and make our sales team more effective.
This is a roll-up-your-sleeves role focused on building the narratives and materials that drive revenue.
Role Overview We are hiring a Senior Product Marketing Manager to help define how Mindgard shows up in the market and make our sales team more effective.
This is a roll-up-your-sleeves role focused on building the narratives and materials that drive revenue.
Your job is to take a technically deep AI security platform and turn it into clear, credible, and differentiated narratives that help us win enterprise deals.
A large part of the role will be creating and improving sales decks, executive presentations, technical explainers, competitive materials, and field collateral that support revenue opportunities.
At the same time, this role will play a central part in a strategic brand vision and messaging project.
Working with Marketing leadership, company stakeholders, and an external agency, you will help define Mindgard’s brand principles, strategic narrative, messaging architecture, tone of voice, creative and proof points.
You will then help apply those outputs across the product and sales and marketing collateral.
- What You’ll Do
- Develop and continuously refine how Mindgard is positioned in enterprise sales conversations, grounded in real-world AI threats, attacker behavior, and system-level risk.
- Create high-impact sales materials including first-call decks, executive briefings, deep-dive presentations, POV materials, demo support content, and later-stage deal collateral.
- Partner closely with Sales to understand where deals stall, what objections come up, what competitors appear, and what content is needed to move opportunities forward.
- Equip sales hires and channel partners with clear, consistent materials that help them ramp quickly and represent Mindgard effectively.
- Develop competitive battlecards and objection-handling materials that explain where Mindgard wins, how we differ, and how to position against guardrails, model evaluation tools, traditional App Sec products, and emerging AI security vendors.
- Support a cross-company brand vision and principles project in partnership with executive stakeholders and an external agency, bringing market insight, competitor positioning, and field realities into the process.
- Help define Mindgard’s strategic narrative, messaging architecture, brand principles, tone of voice, value propositions, proof points, and collateral hierarchy.
- Translate the outputs of the brand project into practical assets used across the product, sales decks, web pages, campaigns, event materials, partner content, webinars, whitepapers, and customer-facing collateral.
- Work within the brand and content guidelines that you develop to ensure Mindgard’s messaging is consistent, differentiated, technically credible, and appropriate for enterprise security buyers.
- Turn platform capabilities, research findings, vulnerability disclosures, and attack techniques into clear buyer-facing narratives.
- Create technical content such as whitepapers, solution briefs, webinars, reports, and explainers that build credibility and support later-stage enterprise conversations.
- Capture structured feedback from sales calls, customer conversations, competitive evaluations, and objections.
- Bring customer and market insight into product roadmap discussions, especially around buyer needs, risk language, technical gaps, and enterprise evaluation criteria.
Requirements
- 6-10 years product marketing experience at a cybersecurity or high-tech B2B company.
- You are strong at building decks. Not just making them look good, but structuring a story that lands with and excites enterprise buyers.
- You can take complex technical products and turn them into clear, differentiated messaging for security and technical buyers (CISOs, security teams, engineering leaders).
- You understand how enterprise security deals work. You know what CISOs and their security teams care about and how decisions get made.
- You have supported sales teams directly and understand how deals progress, where they stall, and where content makes an impact.
- You can work with an external agency and internal stakeholders to turn brand strategy, messaging principles, and narrative work into usable company-wide outputs.
- You are comfortable aligning executives, sales, product, research, and marketing around a clear point of view.
- You don’t need perfect inputs. You can work from rough product details, research notes, or early ideas and turn them into something usable.
- You are comfortable operating in an emerging category where the messaging is not defined and must be built from first principles.
- You have strong technical intuition and are comfortable working closely with product and research teams to understand how the platform actually works.
- You are comfortable in a fast-moving startup environment where priorities shift and the expectation is to deliver high-quality work quickly.
- Familiarity with AI security, cybersecurity, or adjacent areas such as infrastructure, developer tools, or platform products is strongly preferred.
- You adopt new tools quickly, including AI-assisted content development tools, to improve output and speed.
- Our Selection Process
- An initial call to help you get to know us better and to share more information about Mindgard and the role.
- An exercise related to the job. This will really help us understand your skill-set and give you an idea of the type of things you will be working on at Mindgard.
- Meeting key stakeholders across Marketing, Sales & Product.
- Chat with our Founder.
- Offer
Benefits
- Competitive salary
- Flexible working options
- Learning & development budget
- Company option plan participation
- #J-18808-Ljbffr
Senior Product Marketing Manager employer: Mindgard
Mindgard is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the AI security space. With a strong emphasis on employee growth, we offer competitive salaries, flexible working options, and a dedicated learning and development budget, ensuring that our team members are well-equipped to thrive in their roles. Join us in a fast-paced startup environment where your contributions directly influence our brand narrative and sales success, all while collaborating with passionate professionals who are committed to redefining enterprise security.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mindgard and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mindgard are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mindgard on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mindgard. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mindgard. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mindgard:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mindgard’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mindgard
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mindgard will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mindgard, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.