Copywriter in London

As a proud B-Corp we focus on using business as a force for good. We do this by balancing out people and planet with profit. For every Mindful Chef recipe box bought we donate the equivalent of a school meal to a child in a less developed country (over 20 million meals donated and counting...) and we have also pledged to go Net Zero by 2030.

The Copywriter is responsible for developing, editing and maintaining written content that reflects the Mindful Chef brand voice across marketing and customer communications. The role supports brand storytelling, campaign delivery and customer education across multiple channels, ensuring content is clear, accurate, consistent and on-brand.

The role works closely with Creative, CRM and wider Marketing teams to ensure written content aligns with visual assets, campaign objectives and customer journey touch points.

You are:

• 2+ years experience working in a content editing, copywriting or editorial role within a brand, marketing or communications environment.
• Demonstrated experience editing and refining content across multiple formats and channels, including email, long-form and campaign content.
• Strong command of written English with a high level of accuracy, grammar and attention to detail.
• Experience translating complex or technical topics into clear and engaging content for a broad audience.
• Experience collaborating with cross-functional teams and responding constructively to feedback.
• Interest in food, health or lifestyle brands; experience in sustainability or purpose-led content is desirable.
• Relevant qualification in Communications, Marketing, Journalism or a related discipline, or equivalent experience.

You will:

• Edit, refine and develop written content that reflects and reinforces the Mindful Chef brand voice and health-led positioning.
• Act as guardian of tone of voice across marketing and customer communications.
• Proofread and quality-check content across marketing touchpoints to ensure accuracy, consistency and clarity.
• Edit and contribute to content for campaigns, product launches, partnerships and seasonal promotions.
• Develop and maintain content for recurring and high-volume outputs, including recipe booklets, email campaigns and blog content.
• Support campaign delivery by ensuring content is finalised accurately and on time.
• Develop and manage evergreen content that supports brand positioning, sustainability credentials and overall mission.
• Edit and refine educational content related to food, health, ingredients and cooking to support customer understanding and engagement.
• Work closely with Creative, CRM and Marketing stakeholders to ensure content aligns with visual assets and customer journeys.
• Incorporate and manage feedback from stakeholders while maintaining consistency with brand guidelines and editorial standards.

Why us?

• A competitive package that rewards your skills and dedication.
• Hybrid working from our office based in Wandsworth.
• Be part of a Better Business (B-Corp), making a positive impact on profit, people, and planet.
• Join an award-winning startup backed by the largest food and beverage company globally.
• Experience a workplace that feels like home, complete with free meals, a gym, a vertical farm, and pet-friendly policies.
• Prioritise your well-being with perks like Vitality health insurance, access to learning resources, mental health support, and a generous holiday package (30 days + bank holidays).
• Access to LinkedIn Learning, Better Up (AI Coaching Assistant) and yearly learning budget.
• Enjoy a 50% discount on all Mindful Chef products.
• Enhanced policy of up to 6 months full pay primary parental leave and up to 6 weeks full pay secondary parental leave.

About us

We are MINDFUL. This is intrinsic to everything we do. From the healthy recipes we design, to the local, expert and caring suppliers we select and the way we treat each other, our customers and our environment.

We are CONNECTED to each other and the world around us, championing a food system that supports both people and planetary health. Guided by our community, we value shared food memories, trust, openness, and honest relationships—staying real and true to ourselves and each other as we grow.

We are UNAFRAID. We want to be the best – to challenge conventions, to think differently and be imaginative in how we solve problems. Brave enough to take on the big players and to do what’s right even when it’s difficult.

Equal Opportunities

At Mindful Chef, we embrace diversity and inclusion as a foundation that enriches our culture and fuels the success of our business. We are mindful of everyone’s differences and we take pride in the unique perspectives, experiences, and talents that each individual brings to our team.

We are unafraid to tackle biases and challenge stereotypes, fostering an inclusive environment where everyone feels valued and empowered to contribute their personal strengths. Our commitment to diversity is not just a policy; it's a personal and collective responsibility that we take to heart.

We believe that by being mindful of our differences, unafraid to confront barriers, and embracing the personal stories and journeys of our team members, we can achieve greater innovation, creativity, and harmony in the workplace. Together we celebrate diversity, and together, we are better.