Performance Creative Strategist

As a proud B-Corp we focus on using business as a force for good. We do this by balancing out people and planet with profit. For every Mindful Chef recipe box bought we donate the equivalent of a school meal to a child in a less developed country (over 20 million meals donated and counting...) and we have also pledged to go Net Zero by 2030.

What we are looking for: Mindful Chef is looking for a hybrid powerhouse who sits at the intersection of data-driven media buying and high-impact creative storytelling. You will own the creative lifecycle for our paid social channels, accelerating our customer growth into a world of high-velocity, performance-tested content.

Experience:

• 4-6 years in Performance Marketing or Creative Strategy (D2C/Subscription background preferred).
• The "Meta Native": Deep understanding of the Meta auction, Advantage+, and creative-led growth.
• Analytical Mind: You enjoy spreadsheets as much as storyboards. You know that a 1% lift in Thumb-Stop Rate can save thousands in spend.
• Process Driven: Experience with Frame.io, MotionApp, or Trello/Asana to manage high-volume creative workflows.

You will:

• Develop and own the Performance Creative Roadmap, ensuring every asset has a clear hypothesis based on our target audience and personas.
• Bridge the gap between Brand and Performance, ensuring our creative output builds long-term brand equity while driving immediate conversion.
• Production: Direct our in house video editor, photographer and designers and external creators to produce sufficient volume of creative iterations per week.
• UGC & Influencers: Source, brief, and manage a roster of UGC creators and influencers to provide a constant stream of authentic footage.
• Creative Directing: Storyboard hooks, transitions, and "the middle" for Meta-first content to be developed through internal or external resource.
• Testing Framework: Implement an effective testing methodology to identify winning combinations quickly.
• Data Analysis: Dive into data to report on creative efficiency, signal and audience quality, integrating with attribution modeling and forecasts.
• Media Buying: Manage and oversee the Meta account structure to ensure creative is given the best environment to scale.
• Manage relationships with creative agencies and platform partners.
• Work cross functionally within marketing to integrate thinking with owned and earned channels.
• Establish close working relationships with dependent departments including finance and technical teams.

Why us?

• Competitive compensation — A rewards package designed to reflect your skills, experience, and dedication.
• Hybrid working — Flexible working from our Wandsworth office, giving you the best of both worlds.
• B-Corp certified — Be part of a Better Business making a real, measurable impact on profit, people, and planet.
• Award-winning startup — Join a category-leading company backed by the world's largest food and beverage business.
• An office like no other — Free meals, an on-site gym, a vertical farm, and a pet-friendly culture that makes coming to work a pleasure.
• Health & wellbeing — Vitality health insurance, mental health support, and 30 days holiday plus bank holidays.
• Learning & development — Access to LinkedIn Learning, BetterUp AI coaching, and a yearly personal learning budget to grow in whatever direction matters to you.
• 50% off Mindful Chef — A generous staff discount across our full product range.
• Enhanced parental leave — Up to 6 months full pay for primary caregivers, and up to 6 weeks full pay for secondary caregivers.

At Mindful Chef, we embrace diversity and inclusion as a foundation that enriches our culture and fuels the success of our business. We are mindful of everyone’s differences and we take pride in the unique perspectives, experiences, and talents that each individual brings to our team. We are unafraid to tackle biases and challenge stereotypes, fostering an inclusive environment where everyone feels valued and empowered to contribute their personal strengths. Our commitment to diversity is not just a policy; it's a personal and collective responsibility that we take to heart. We believe that by being mindful of our differences, unafraid to confront barriers, and embracing the personal stories and journeys of our team members, we can achieve greater innovation, creativity, and harmony in the workplace. Together we celebrate diversity, and together, we are better.