Business Analyst (Contentful) in London

We're looking for an experienced Business Analyst with strong Contentful and headless CMS experience to join our Content Domain team and help shape the next phase of our enterprise content platform. You'll play a key role in designing scalable content models, improving governance and enabling teams to maximise the capabilities of Contentful across multiple digital products and channels.

This is a hybrid strategic and delivery-focused role, combining business analysis, structured content modelling and content system enablement. You’ll help evolve the organisation from a centralised “content gatekeeper” model to a scalable, self-service approach that enables Product, UX and Engineering teams to move faster with greater consistency, confidence and reuse.

Working closely with Product, Experience Design, Engineering and Platform teams, you’ll help define scalable, reusable and API-ready content structures that support modern digital experiences across multiple channels and touchpoints.

Over the past year, we’ve made significant progress adopting a headless CMS approach using Contentful, enabling structured content reuse across a growing range of digital experiences and channels. Contentful is at the centre of our digital content ecosystem, supporting structured content delivery across web, mobile and emerging digital channels. As our implementation matures, we're looking for someone who understands not only content modelling, but also how to get the best from the Contentful platform through governance, reusable content types, environments, workflows and content operations.

As adoption has scaled across teams, several common challenges have emerged:

• Existing content models are difficult to discover and understand
• Reuse versus new model creation is inconsistent
• Documentation is fragmented and hard to navigate
• Design and modelling decisions are often reviewed too late in delivery cycles
• The Content Domain team has become heavily relied upon for tactical guidance and approvals

This role has been created to address both immediate delivery needs and the long-term evolution of our content operating model. You’ll play a key role in improving how content is designed, governed, documented and consumed across the organisation.

This is an initial 12 month contract (outside IR35).

Key Responsibilities

Business Analysis & Content Modelling

Initially, the role will focus heavily on supporting active delivery initiatives across multiple product and experience teams. You will:

• Partner with Product Managers, UX Designers and Engineering teams to understand customer journeys, business goals and content requirements
• Facilitate discovery workshops and content modelling activities
• Translate UX, design and product requirements into scalable Contentful content models
• Identify opportunities for reuse, extension and rationalisation of existing models
• Support the design of reusable, scalable and API-ready content structures
• Support high-priority initiatives including campaigns, experimentation and personalisation capabilities
• Collaborate closely with engineers to ensure content models are optimised for downstream consumption and platform performance
• Support GraphQL consumption patterns and modern content delivery architectures
• Help reduce delivery friction and accelerate time-to-market across teams
• Design and evolve Contentful content models, content types and relationships that support scalable digital experiences
• Advise teams on best practice use of Contentful Spaces, Environments and Content Types
• Ensure new content models align with existing Contentful architecture and governance standards
• Work with developers to optimise Contentful GraphQL APIs and content delivery performance
• Support migration and evolution of legacy content into structured Contentful models where appropriate
• Help establish reusable patterns for localisation, references, rich text and composable content within Contentful

Content Strategy & Enablement

Alongside delivery responsibilities, you’ll help shape the future operating model for content across the organisation. You will:

• Support the definition of standards, governance approaches and reusable modelling patterns
• Contribute to the evolution of a scalable enterprise content architecture strategy
• Help establish decentralised, self-service content modelling and publishing capabilities
• Support the creation of a discoverable Content Domain Design Library inspired by modern design system principles
• Improve visibility and understanding of existing models, dependencies and usage patterns
• Help define approaches for documenting model intent, API usage and downstream implementation guidance
• Improve onboarding and enablement for Product, UX and Engineering teams
• Reduce dependency on central Content Domain support through better tooling, documentation and discoverability
• Drive alignment between UX design systems, content structures and engineering implementation

Requirements

We’re looking for someone with a strong combination of business analysis, content architecture and delivery experience. You should have:

• Strong commercial experience working with Contentful in enterprise environments
• Experience designing and maintaining Contentful content models, content types and reference structures
• Experience working with Contentful GraphQL APIs and API-first architectures
• Good understanding of Contentful environments, publishing workflows and governance
• Experience working with structured content, composable architectures and headless CMS platforms
• Experience collaborating with Product, UX and Engineering teams to deliver scalable content solutions
• Strong understanding of content modelling principles including references, taxonomies, localisation and reusable schemas

Desirable:

• Experience with Contentful Studio
• Experience with Contentful App Framework or custom extensions
• Experience using Contentful Management API or Content Delivery API
• Experience integrating Contentful with modern frontend frameworks such as Next.js or React
• Experience with content migration tooling and automated content validation
• Knowledge of composable architecture principles and MACH technologies

Benefits

• Competitive Rates
• Flexible working arrangements
• Opportunities for professional development and career advancement within a global company
• A dynamic, innovative, and supportive work environment, where your ideas and contributions are valued
• The chance to work on cutting-edge projects that are transforming the industry
• Most of all you get to work with a bunch of great people, where the whole team owns the project together in a politics-free environment

Our culture reflects our lean and self-organisation attitude. We encourage our colleagues to take risks, make decisions, work in a collaborative way and talk to everyone to enhance communication. Freedom and Responsibility go hand in hand, and we value commitment, feedback, and empathy.