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For Companies At a Glance
- Tasks: Lead social media campaigns and create engaging content to support mental health initiatives.
- Company: Join Mind, a leading mental health charity dedicated to making a difference.
- Benefits: Flexible working hours, professional development, and a chance to impact lives positively.
- Other info: Collaborative environment with opportunities to engage with diverse communities.
- Why this job: Be part of a mission-driven team fighting for mental health awareness and support.
- Qualifications: Experience in social media management and a passion for mental health advocacy.
The predicted salary is between 35000 - 45000 £ per year.
About The Team
We have big goals over the next few years. We're going to be fighting for mental health in a way we never have before. Together we'll be working to make sure everyone experiencing a mental health problem gets the support and respect they deserve.
Team information
The Senior Social Media Officer role reports to the Social Media and Influencer Relations Manager, and sits within the Public Engagement team. This department is responsible for Mind's media, social media, celebrity, and influencer relations work which supports the organisations' goals across Social Impact and Income Generation.
Key duties and responsibilities
- Organic social media content delivery: Lead on the planning, delivery and evaluation of organic content across Mind's social media channels to support organisational objectives across campaigning, storytelling, advice and information, and policy influencing as well as fundraising, retail and partnerships. Create highly engaging and valuable multi-media content that follows our brand guidelines and is relevant to our audiences.
- Projects: Lead on the planning, development and delivery of major social media campaigns and projects, working closely with colleagues across the organisation. Travel to Mind events, local Minds and Mind charity shops to create content.
- Collaboration: Work with colleagues across Income, Social Impact and Evidence, Advocacy and Performance directorates to maximise social media opportunities and ensure consistent messaging. Provide advice to shops, local Minds and internal colleagues on making the most of social media engagement and developing digital skills. Lead on our collaborations with other organisations and accounts that align with our vision and mission.
- Equity and culture: Ensure all social media work reflects Mind's commitment to equity, inclusion and antiracism. Involve people with lived experience of mental health problems, particularly from Mind's Equity priority groups (young people, people in poverty and people from racialised communities) - with the right support, to ensure safe and empowering participation.
- Content testing, learning & improvement: Regularly test and refine content strategy using trends, analytics, audience feedback, research and competitor insight to suggest improvements and enhance content performance. Lead on our approach to adopting new and emerging social media channels.
- Community and management: Act as a day-to-day contact for Mind's social media moderation agency, responding to queries and supporting smooth moderation processes. Support our moderation agency by answering queries regularly.
- Advice and guidance: Provide expert social media advice across the organisation, including to senior leaders, covering both political influencing moments and fundraising campaigns and stories. Support Mind's reputational risk management processes. Contribute to the development of channel strategies for Mind's social channels.
- Other Duties: Represent Mind's media function at external events and meetings and undertake any other duties in line with the role.
Mind's equity statement
Mind is committed to equality of opportunity for all staff, and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Senior Social Media Officer employer: Mind
Contact Detail:
Mind Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Officer
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own social media profiles reflect the skills and values that align with Mind's mission. Show us how you engage with communities and advocate for mental health.
✨Tip Number 2
Network like a pro! Connect with current employees or industry professionals on LinkedIn. Ask them about their experiences at Mind and share your passion for mental health advocacy. This could give you insider tips and maybe even a referral!
✨Tip Number 3
Prepare for the interview by crafting stories that showcase your experience in social media campaigns. We want to hear about your successes and how you've used analytics to improve content performance. Be ready to discuss how you can contribute to our goals!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and making a difference in mental health support.
We think you need these skills to ace Senior Social Media Officer
Some tips for your application 🫡
Show Your Passion for Mental Health: When you're writing your application, let your passion for mental health shine through! We want to see how much you care about making a difference and supporting those in need. Share any relevant experiences or projects that highlight your commitment to this cause.
Tailor Your Content Strategy: Make sure to tailor your application to reflect your understanding of social media strategies. We’re looking for someone who can create engaging content that resonates with our audience. So, include examples of past campaigns you've led and how they achieved their goals!
Highlight Collaboration Skills: Collaboration is key in our team, so don’t forget to mention your experience working with others. Whether it’s cross-departmental projects or partnerships with external organisations, we want to know how you’ve successfully worked with different teams to achieve common objectives.
Keep It Professional Yet Personal: While we love a friendly tone, remember to keep your application professional. Use clear language and structure your thoughts well. And hey, don’t hesitate to inject a bit of your personality into it – we want to get to know the real you! Apply through our website to make sure your application gets to us directly.
How to prepare for a job interview at Mind
✨Know Your Stuff
Before the interview, dive deep into Mind's mission and values. Understand their approach to mental health and how social media plays a role in their campaigns. This will help you align your answers with their goals and show that you're genuinely interested in their work.
✨Showcase Your Creativity
Prepare examples of past social media campaigns you've led or contributed to. Highlight how you created engaging content and the impact it had. Be ready to discuss your creative process and how you adapt to different audiences, especially those from diverse backgrounds.
✨Be Data-Driven
Familiarise yourself with social media analytics tools and be prepared to discuss how you've used data to refine content strategies in the past. Mention specific metrics you've improved and how you plan to apply this knowledge at Mind to enhance their social media performance.
✨Emphasise Collaboration
Since the role involves working closely with various teams, think of examples where you've successfully collaborated with others. Discuss how you’ve built relationships across departments and how you can bring that collaborative spirit to Mind, especially in projects that involve multiple stakeholders.