At a Glance
- Tasks: Lead impactful marketing campaigns for mental health and physical activity, engaging diverse audiences.
- Company: Join Mind, a leading mental health charity dedicated to making a difference.
- Benefits: Competitive salary, inclusive culture, and the chance to work on meaningful projects.
- Other info: 13-month contract with opportunities for personal and professional growth.
- Why this job: Make a real impact on young people's mental health through innovative marketing strategies.
- Qualifications: Experience in marketing, strong communication skills, and a commitment to inclusivity.
The predicted salary is between 41242 - 41242 £ per year.
About the team
This role sits within the exciting Strategic Communications team. We help tell Mind's story and bring it to life. We work with teams across the organisation, helping plan and manage communications so we can deliver the right work, at the right time. We run marketing campaigns for Mind's corporate partners, retail shops and key programmes. Together, we work to make sure Mind's message is clear, joined up and has the greatest possible impact.
Team information
Join us as a senior marketing campaigns officer to deliver impactful, multi-channel campaigns across physical activity & mental health, and trauma-informed support for young people. The contract is for 13 months. The salary is £41,242 (includes London weighting).
This role will:
- use innovative marketing techniques
- lead PR and media opportunities
- collaborate with partners
- drive engagement with your target audiences
- manage end-to-end campaign delivery (budgets, timelines, KPIs and risk) and use insight to optimise performance
This role requires a strong commitment to inclusive, anti-racist and trauma-informed practice. We also make sure our campaigns are co-designed with people with lived experience. This role requires a Disclosure and Barring Service (DBS) check.
Key duties and responsibilities
The post holder will:
- Plan and deliver multi-channel marketing for Mind's physical activity & mental health work, creating impact across the sector - from grassroots to elite sport. They will also look after media and PR activity as well as the development of programme materials. The role will also be expected to maximise athlete and celebrity involvement.
- Plan and deliver multi-channel marketing for Mind's trauma-informed young people programme. They will create compelling content that drives awareness, engagement and action. They will deliver against clear KPIs. This includes reaching 100,000 young people (11-24) with trauma information.
- Across both programmes, this role will manage campaign delivery (timelines, budgets, KPIs and risk), track performance and use insight to improve results.
- Our trauma-informed support programme is funded by Mind corporate partners. Our physical activity programme is funded by corporate partners and Sport England. Working collaboratively with partners will be an essential part of the role.
- This role must promote inclusive, anti-racist and trauma-informed practice. They need to make sure campaigns reach priority audiences and are co-designed with people with lived experience.
Mind's equity statement
Mind is committed to equality of opportunity for all staff, and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Please refer to the Job Description while completing your application as candidates will be shortlisted based on how closely they match the criteria in the personal specification.
Senior Marketing Campaigns Officer employer: Mind
Mind is an exceptional employer that champions inclusivity and social impact, making it a rewarding place to work for those passionate about mental health and physical activity. With a strong commitment to employee growth, you will have the opportunity to lead innovative marketing campaigns while collaborating with diverse partners and communities in London. Our supportive work culture prioritises anti-racist and trauma-informed practices, ensuring that your contributions make a meaningful difference in the lives of young people and beyond.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Campaigns Officer
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Mind or similar organisations. A friendly chat can open doors and give you insights that might just land you that interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and projects. This is your chance to demonstrate how you’ve driven engagement and delivered results – make it pop!
✨Tip Number 3
Prepare for the interview by researching Mind’s current campaigns and values. Be ready to discuss how your experience aligns with their mission and how you can contribute to their goals. We love candidates who are genuinely passionate about our work!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and making an impact.
We think you need these skills to ace Senior Marketing Campaigns Officer
Some tips for your application 🫡
Know the Role Inside Out:Before you start writing, make sure you really understand what the Senior Marketing Campaigns Officer role is all about. Dive into the job description and highlight key responsibilities and skills. This will help us see how your experience aligns with what we're looking for.
Tailor Your Application:Don’t just send a generic application! We want to see how your unique skills and experiences fit the specific needs of our team. Use examples from your past work that demonstrate your ability to deliver impactful campaigns and collaborate effectively.
Show Your Passion for Inclusivity:Since we’re committed to inclusive and trauma-informed practices, it’s super important to reflect this in your application. Share any relevant experiences or insights that showcase your dedication to these values and how they can enhance our campaigns.
Keep It Clear and Concise:When writing your application, clarity is key! Make sure your points are easy to read and straight to the point. We appreciate well-structured applications that get to the heart of your qualifications without unnecessary fluff.
How to prepare for a job interview at Mind
✨Know Mind's Story
Before your interview, dive deep into Mind's mission and values. Understand how their work impacts mental health and physical activity. This will help you articulate how your experience aligns with their goals and demonstrate your genuine interest in the role.
✨Showcase Your Campaign Successes
Prepare specific examples of past marketing campaigns you've led. Highlight your innovative techniques, how you managed budgets and timelines, and the KPIs you achieved. This will show them that you have the hands-on experience needed to drive impactful campaigns.
✨Emphasise Collaboration Skills
Since this role involves working with various partners, be ready to discuss your collaborative experiences. Share instances where you successfully worked with different teams or stakeholders to achieve a common goal, especially in a trauma-informed context.
✨Commitment to Inclusivity
Mind values inclusive and anti-racist practices. Be prepared to discuss how you've incorporated these principles into your previous work. Share examples of how you've engaged with diverse audiences and co-designed campaigns with people who have lived experience.
