At a Glance
- Tasks: Lead impactful campaigns and shape Mind's strategic communications to support mental health.
- Company: Join Mind, a leading mental health charity dedicated to making a difference.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Fixed-term contract until May 2027 with a focus on equity and accessibility.
- Why this job: Make a real impact on mental health awareness and support through innovative communications.
- Qualifications: Experience in brand management and strategic communications is essential.
The predicted salary is between 41242 - 41242 £ per year.
About The Team
This role sits in the exciting strategic communications and brand team.
We help tell Mind's story and bring it to life.
We work with teams across the organisation, helping plan and manage communications so we can deliver the right work, at the right time.
We run marketing campaigns for Mind's corporate partners, retail shops and key programmes.
Together, we work to make sure Mind's message is clear, joined up and has the greatest possible impact.
Team information
Join us as a Senior Brand and Strategic Communications Officer to help shape Mind's strategic comms planning, develop Mind's brand and lead on campaigns that helps more people access support.
This is for a fixed term contract for a maternity cover until May 2027. The salary is £41,242 (includes London weighting) per annum, paid on a pro-rata basis.
- This Role Will
- lead and deliver integrated campaigns from planning through to evaluation
- support organisation-wide strategic communications planning to make sure we're coordinated, audience-led and aligning to priorities
- provide expert brand guidance and champion consistent application of Mind's brand across the organisation
- use audience insight, research and performance data to inform communications and improve impact
- build strong relationships with internal and external stakeholders to deliver joined-up communications activity
- Key duties and responsibilities
- Support delivery of Mind's strategic communications planning: Help coordinate Minds communications activity.
This includes making sure Mind's work across the year is audience-led, aligned to Mind's priorities and contributes to our overrall brand narrative.
- Deliver audience-led strategic communications campaigns: Plan, manage and deliver audience-led communications campaigns that raise Mind's profile and support Mind's objectives.
This includes developing integrated comms plans, developing creative, keeping track of performance and delivering evaluations.
- Champion equity, accessibility and audience insight: Make sure equity, inclusion and accessibility are embedded across all communications and brand, helping Mind reach everyone experiencing mental health problems.
This includes engaging with people with lived experience to inform your work.
- Offer brand advice and guidance: Provide expert guidance on brand compliance and alignment with organisational strategy.
Lead on brand monitoring including overseeing our monthly brand report.
Maintain awareness of brand insights, audience research, as well as wider sector trends to inform decision making.
- Manage brand assets management system and capability building: Support the effective management of Mind's brand asset management systems.
Support with brand training and resources, helping colleagues across Mind and the Federation to confidently use and apply the brand.
Mind's equity statement
Mind is committed to equality of opportunity for all staff, and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Please refer to the Job Description while completing your application as candidates will be shortlisted based on how closely they match the criteria in the personal specification.
This role requires a Disclosure and Barring Service (DBS) check.
We retain the authority to close this vacancy prior to the advertised closing date and without prior notice, once an adequate number of applications has been received.
Applications will be assessed on a continuous basis, and we respectfully advise prompt submission to ensure consideration.
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Senior Brand and Strategic Communications Officer employer: Mind
Mind in Leeds is an exceptional employer that prioritises both community impact and employee well-being. With competitive pay, development workshops, and a strong commitment to work-life balance, we foster a supportive work culture where you can grow while making a difference in mental health support. Join us in a rewarding retail environment that values your contributions and passion for service.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand and Strategic Communications Officer
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Senior Brand and Strategic Communications Officer
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Mind from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Mind specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Mind
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Mind, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Mind you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Mind that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Mind, so think on your feet and don't hesitate to showcase your creativity!
