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For Companies At a Glance
- Tasks: Lead social media campaigns and create engaging content to support mental health initiatives.
- Company: Join a passionate team at Mind, dedicated to mental health advocacy.
- Benefits: Flexible working hours, professional development, and a supportive work environment.
- Other info: Collaborative culture focused on equity, inclusion, and community engagement.
- Why this job: Make a real difference in mental health while honing your social media skills.
- Qualifications: Experience in social media management and a passion for mental health.
The predicted salary is between 35000 - 45000 £ per year.
About The Team
We have big goals over the next few years. We're going to be fighting for mental health in a way we never have before. Together we'll be working to make sure everyone experiencing a mental health problem gets the support and respect they deserve.
Team information
The Senior Social Media Officer role reports to the Social Media and Influencer Relations Manager, and sits within the Public Engagement team. This department is responsible for Mind's media, social media, celebrity, and influencer relations work which supports the organisations' goals across Social Impact and Income Generation.
Key duties and responsibilities
- Organic social media content delivery: Lead on the planning, delivery and evaluation of organic content across Mind's social media channels to support organisational objectives across campaigning, storytelling, advice and information, and policy influencing as well as fundraising, retail and partnerships. Create highly engaging and valuable multi-media content that follows our brand guidelines and is relevant to our audiences.
- Projects: Lead on the planning, development and delivery of major social media campaigns and projects, working closely with colleagues across the organisation. Travel to Mind events, local Minds and Mind charity shops to create content.
- Collaboration: Work with colleagues across Income, Social Impact and Evidence, Advocacy and Performance directorates to maximise social media opportunities and ensure consistent messaging. Provide advice to shops, local Minds and internal colleagues on making the most of social media engagement and developing digital skills. Lead on our collaborations with other organisations and accounts that align with our vision and mission.
- Equity and culture: Ensure all social media work reflects Mind's commitment to equity, inclusion and antiracism. Involve people with lived experience of mental health problems, particularly from Mind's Equity priority groups (young people, people in poverty and people from racialised communities) - with the right support, to ensure safe and empowering participation.
- Content testing, learning & improvement: Regularly test and refine content strategy using trends, analytics, audience feedback, research and competitor insight to suggest improvements and enhance content performance. Lead on our approach to adopting new and emerging social media channels.
- Community and management: Act as a day-to-day contact for Mind's social media moderation agency, responding to queries and supporting smooth moderation processes. Support our moderation agency by answering queries regularly.
- Advice and guidance: Provide expert social media advice across the organisation, including to senior leaders, covering both political influencing moments and fundraising campaigns and stories. Support Mind's reputational risk management processes. Contribute to the development of channel strategies for Mind's social channels.
- Other Duties: Represent Mind's media function at external events and meetings and undertake any other duties in line with the role.
Mind's equity statement
Mind is committed to equality of opportunity for all staff, and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Senior Social Media Officer in London employer: Mind
Contact Detail:
Mind Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Officer in London
✨Tip Number 1
Network like a pro! Reach out to people in the mental health and social media space. Attend events, join online forums, and connect with professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and content. Use platforms like Instagram or a personal website to highlight your creativity and impact. This will make you stand out when we’re looking for someone to lead our social media efforts.
✨Tip Number 3
Stay updated on trends! Follow the latest social media trends and tools that can enhance engagement. Share your insights during interviews to demonstrate your passion and knowledge about the industry. We love candidates who are proactive and informed!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our mission to support mental health. Don’t miss out on the chance to be part of something meaningful!
We think you need these skills to ace Senior Social Media Officer in London
Some tips for your application 🫡
Show Your Passion for Mental Health: When you're writing your application, let your passion for mental health shine through. We want to see how much you care about making a difference and supporting those in need. Share any personal experiences or insights that connect you to our mission.
Tailor Your Content Examples: Make sure to include examples of your previous social media work that align with the role. We love seeing creativity and engagement, so highlight campaigns you've led or content you've created that resonates with audiences. Tailoring your examples to our goals will make you stand out!
Be Authentic and Relatable: We appreciate authenticity! Use a conversational tone in your application to reflect your personality. Show us who you are and how you can connect with our audience. Remember, we’re looking for someone who can engage and inspire others through social media.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our team and values while you’re at it!
How to prepare for a job interview at Mind
✨Know Your Stuff
Before the interview, dive deep into Mind's mission and values. Familiarise yourself with their recent campaigns and social media strategies. This will not only show your genuine interest but also help you align your answers with their goals.
✨Showcase Your Creativity
Prepare to discuss specific examples of social media content you've created in the past. Bring along a portfolio or examples that highlight your ability to engage audiences and drive results. Think about how you can adapt your style to fit Mind's brand guidelines.
✨Be Ready to Collaborate
Since the role involves working closely with various teams, be prepared to discuss your experience in collaboration. Share examples of how you've successfully worked with others to achieve common goals, especially in a social media context.
✨Emphasise Inclusivity
Mind is committed to equity and inclusion, so be ready to talk about how you've incorporated these values into your work. Discuss any experiences you have involving diverse communities or how you've ensured your content is accessible and relevant to all audiences.