At a Glance
- Tasks: Lead impactful marketing campaigns for mental health and physical activity initiatives.
- Company: Join Mind, a leading mental health charity with a mission to make a difference.
- Benefits: Competitive salary, inclusive culture, and the chance to work on meaningful projects.
- Other info: 13-month contract with opportunities for personal and professional growth.
- Why this job: Make a real impact on young people's lives through innovative marketing strategies.
- Qualifications: Experience in marketing, strong communication skills, and a commitment to inclusivity.
About the team
This role sits within the exciting Strategic Communications team. We help tell Mind's story and bring it to life. We work with teams across the organisation, helping plan and manage communications so we can deliver the right work, at the right time. We run marketing campaigns for Mind's corporate partners, retail shops and key programmes. Together, we work to make sure Mind's message is clear, joined up and has the greatest possible impact.
Join us as a senior marketing campaigns officer to deliver impactful, multi-channel campaigns across physical activity & mental health, and trauma-informed support for young people. The contract is for 13 months. The salary is £41,242 (includes London weighting).
This role will:
- Use innovative marketing techniques
- Lead PR and media opportunities
- Collaborate with partners to drive engagement with your target audiences
- Manage end-to-end campaign delivery (budgets, timelines, KPIs and risk) and use insight to optimise performance
This role requires a strong commitment to inclusive, anti-racist and trauma-informed practice. We also make sure our campaigns are co-designed with people with lived experience. This role requires a Disclosure and Barring Service (DBS) check.
Key duties and responsibilities
- Plan and deliver multi-channel marketing for Mind's physical activity & mental health work, creating impact across the sector - from grassroots to elite sport. They will also look after media and PR activity as well as the development of programme materials. The role will also be expected to maximise athlete and celebrity involvement.
- Plan and deliver multi-channel marketing for Mind's trauma-informed young people programme. They will create compelling content that drives awareness, engagement and action. They will deliver against clear KPIs. This includes reaching 100,000 young people (11-24) with trauma information.
- Across both programmes, this role will manage campaign delivery (timelines, budgets, KPIs and risk), track performance and use insight to improve results.
- Our trauma-informed support programme is funded by Mind corporate partners. Our physical activity programme is funded by corporate partners and Sport England. Working collaboratively with partners will be an essential part of the role.
- This role must promote inclusive, anti-racist and trauma-informed practice. They need to make sure campaigns reach priority audiences and are co-designed with people with lived experience.
Mind's equity statement: Mind is committed to equality of opportunity for all staff, and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Senior Marketing Campaigns Officer in Stratford employer: Mind Retail
Mind is an exceptional employer that prioritises inclusivity and employee growth, offering a dynamic work culture where creativity thrives. As a Senior Marketing Campaigns Officer, you will have the opportunity to lead impactful campaigns that resonate with diverse audiences while collaborating with passionate colleagues dedicated to mental health advocacy. Located in London, Mind provides a supportive environment that values your contributions and encourages professional development through innovative projects and partnerships.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Campaigns Officer in Stratford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Mind or similar organisations. A friendly chat can open doors and give you insights that might just land you that interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and projects. This is your chance to demonstrate how you can deliver impactful marketing, just like the role requires.
✨Tip Number 3
Prepare for the interview by researching Mind’s current campaigns and values. Tailor your responses to show how your experience aligns with their mission of inclusive and trauma-informed practice.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Marketing Campaigns Officer in Stratford
Some tips for your application 🫡
Read the Job Description Thoroughly:Before you start writing, give the job description a good read. It’s packed with clues about what we’re looking for, so make sure you understand the key responsibilities and requirements. Tailor your application to highlight how your experience aligns with our needs.
Showcase Your Campaign Experience:We want to see your marketing magic! Share specific examples of past campaigns you've led or contributed to, especially those that involved multi-channel strategies. Highlight your role in managing budgets, timelines, and KPIs to demonstrate your ability to deliver impactful results.
Emphasise Inclusivity and Collaboration:Since we’re all about inclusive and trauma-informed practices, make sure to mention any relevant experience you have in these areas. Talk about how you’ve worked with diverse teams or co-designed projects with people who have lived experience, as this is super important to us.
Apply Through Our Website:When you’re ready to submit your application, do it through our website. It’s the best way to ensure your application gets to us directly. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Mind Retail
✨Know Your Campaigns
Before the interview, dive deep into Mind's recent marketing campaigns. Understand their objectives, target audiences, and the impact they've had. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Collaboration Skills
Since this role involves working with various partners, be ready to share examples of successful collaborations from your past. Highlight how you managed relationships, drove engagement, and achieved results together. This will demonstrate your ability to work effectively within a team.
✨Prepare for KPIs and Insights
Brush up on how you've tracked campaign performance in previous roles. Be prepared to discuss specific KPIs you've set and how you've used insights to optimise campaigns. This shows that you're data-driven and can manage end-to-end campaign delivery effectively.
✨Emphasise Inclusivity and Anti-Racism
Mind is committed to inclusive practices, so be sure to articulate your understanding of trauma-informed support and anti-racist principles. Share any relevant experiences where you've prioritised inclusivity in your marketing efforts, as this will resonate well with their values.
