At a Glance
- Tasks: Lead impactful marketing campaigns for mental health and physical activity, engaging diverse audiences.
- Company: Join Mind, a leading mental health charity with a mission to make a difference.
- Benefits: Competitive salary, inclusive culture, and the chance to work on meaningful projects.
- Other info: 13-month contract with excellent opportunities for personal and professional growth.
- Why this job: Make a real impact on young people's lives through innovative marketing strategies.
- Qualifications: Experience in marketing, strong communication skills, and a commitment to inclusivity.
The predicted salary is between 41242 - 41242 £ per year.
This role sits within the exciting Strategic Communications team. We help tell Mind's story and bring it to life. We work with teams across the organisation, helping plan and manage communications so we can deliver the right work, at the right time. We run marketing campaigns for Mind's corporate partners, retail shops and key programmes. Together, we work to make sure Mind's message is clear, joined up and has the greatest possible impact.
Join us as a senior marketing campaigns officer to deliver impactful, multi-channel campaigns across physical activity & mental health, and trauma-informed support for young people. The contract is for 13 months. The salary is £41,242 (includes London weighting).
This role will:
- Use innovative marketing techniques
- Lead PR and media opportunities
- Collaborate with partners
- Drive engagement with your target audiences
- Manage end-to-end campaign delivery (budgets, timelines, KPIs and risk) and use insight to optimise performance
This role requires a strong commitment to inclusive, anti-racist and trauma-informed practice. We also make sure our campaigns are co-designed with people with lived experience. This role requires a Disclosure and Barring Service (DBS) check.
Key duties and responsibilities:
- Plan and deliver multi-channel marketing for Mind's physical activity & mental health work, creating impact across the sector - from grassroots to elite sport. They will also look after media and PR activity as well as the development of programme materials. The role will also be expected to maximise athlete and celebrity involvement.
- Plan and deliver multi-channel marketing for Mind's trauma-informed young people programme. They will create compelling content that drives awareness, engagement and action. They will deliver against clear KPIs, including reaching 100,000 young people (11-24) with trauma information.
- Across both programmes, this role will manage campaign delivery (timelines, budgets, KPIs and risk), track performance and use insight to improve results.
- Working collaboratively with partners will be an essential part of the role.
- This role must promote inclusive, anti-racist and trauma-informed practice. They need to make sure campaigns reach priority audiences and are co-designed with people with lived experience.
Mind is committed to equality of opportunity for all staff, and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Please refer to the Job Description while completing your application as candidates will be shortlisted based on how closely they match the criteria in the personal specification.
Senior Marketing Campaigns Officer in London employer: Mind Retail
Mind is an exceptional employer that prioritises inclusivity and employee growth, offering a dynamic work culture where innovative marketing strategies come to life. As a Senior Marketing Campaigns Officer, you will have the opportunity to lead impactful campaigns that resonate with diverse audiences while collaborating with passionate colleagues dedicated to mental health advocacy. Located in London, Mind provides a supportive environment that values your contributions and encourages professional development, making it a rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Campaigns Officer in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Mind or similar organisations. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies of past campaigns you've worked on. When you get the chance to chat with hiring managers, let your work speak for itself.
✨Tip Number 3
Be ready for the interview! Research Mind's current campaigns and think about how you can contribute. Bring fresh ideas to the table and demonstrate your passion for mental health and physical activity.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in being part of our team at Mind.
We think you need these skills to ace Senior Marketing Campaigns Officer in London
Some tips for your application 🫡
Know the Job Description Inside Out:Before you start writing, make sure you’ve read the job description thoroughly. Highlight the key responsibilities and skills they’re looking for, and think about how your experience aligns with them. This will help us tailor your application to what they really want.
Showcase Your Campaign Experience:Since this role is all about delivering impactful marketing campaigns, don’t hold back on sharing your past successes. Use specific examples that demonstrate your ability to manage budgets, timelines, and KPIs. We want to see how you’ve driven engagement in previous roles!
Be Authentic and Inclusive:Mind values inclusive and anti-racist practices, so make sure your application reflects this. Share any experiences you have working with diverse groups or co-designing campaigns with people who have lived experience. It’s all about showing that you understand and embrace these values.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s super easy, and you’ll be able to keep track of your application status. Plus, it shows us you’re genuinely interested in joining our team at Mind!
How to prepare for a job interview at Mind Retail
✨Know Mind's Mission
Before your interview, dive deep into Mind's mission and values. Understand how their work in mental health and physical activity aligns with your own experiences and beliefs. This will help you articulate why you're passionate about the role and how you can contribute to their goals.
✨Showcase Your Campaign Experience
Prepare specific examples of past marketing campaigns you've led or contributed to. Highlight your use of innovative techniques, collaboration with partners, and how you managed budgets and timelines. Be ready to discuss the KPIs you set and how you optimised performance based on insights.
✨Emphasise Inclusivity and Collaboration
Since this role requires a strong commitment to inclusive and trauma-informed practices, be prepared to discuss how you've incorporated these principles in your previous work. Share examples of how you've co-designed campaigns with diverse audiences or worked collaboratively with various stakeholders.
✨Prepare Questions for Them
Interviews are a two-way street! Prepare thoughtful questions that show your interest in the role and the team. Ask about their current campaigns, how they measure success, or how they ensure their messaging is inclusive. This not only demonstrates your enthusiasm but also helps you gauge if the company is the right fit for you.
