Mind Partners is an executive search firm with offices in London, Paris and New York. We specialise in retained headhunting for executives, senior management, and experts.
We are now partnering with Arkance to appoint their Product & Services Marketing Director EMEA based in the UK.
ARKANCE is a global company specialising in providing technology solutions and services for the architecture, engineering, construction (AEC), and manufacturing industries. They focus on enhancing efficiency, quality, and profitability through advanced automation and purpose-built software solutions.
ARKANCE aims to empower businesses to design, build, and solve the challenges of tomorrow.
ARKANCE is a fully owned subsidiary of the French B2B Services Group Monnoyeur. Founded in 1906 the Monnoyeur group operates in the construction, industry, and agriculture sectors. ARKANCE was established in 2018 with a vision to become a leading partner for digitalisation of the construction and manufacturing sectors.
Job Description:
ARKANCE is now seeking a dynamic Product & Services Marketing Director to lead and structure the new Product & Services Marketing team across the EMEA region. This role involves building a high-performing team from scratch and ensuring our products and services align with evolving market needs.
Key Responsibilities:
- Team Leadership: Build and manage a team of Product & Services Marketing Managers and a Community Manager. Define roles, workflows, and career paths within the team.
- Market Insights: Consolidate market trends and competitive intelligence across EMEA. Lead voice-of-customer initiatives and develop a deep understanding of key industries.
- Offering & Messaging: Define positioning, value propositions, and messaging. Contribute to structuring and packaging offers.
- Go-to-Market (GTM): Build and execute multichannel GTM plans in partnership with Services, Sales, and Marketing teams. Support sales enablement with tailored materials.
- Performance Tracking: Define and monitor key metrics, set up feedback loops, and communicate results internally to influence the roadmap.
- Professional Experience: Bachelor’s degree or higher in Business, Marketing, or related field. 8+ years of experience in product launches, product marketing management, or go-to-market strategy.
- Industry Knowledge: Deep knowledge or strong interest in the AEC, Infrastructure, and Manufacturing industries.
- Skills: Strong analytical, strategic, and project management skills. Competent in competitive analysis, market research, and enablement skills. Excellent communication and storytelling abilities.
- Tools: Knowledge of marketing tools (HubSpot, Canva, WordPress), business management tools (NetSuite, Airtable), and collaborative tools (Miro).
- Languages: Fluent English (verbal and written) is a must. Other European languages are a plus.
Soft Skills:
- Collaborative leadership, strong interpersonal skills, strategic thinking, customer-centric, and results-oriented.
An excellent salary package and benefits are on offer.
StudySmarter Expert Advice🤫
We think this is how you could land Product & Services Marketing Director EMEA in Glasgow
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✨Attend Industry Events
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Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mind Partners UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mind Partners UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mind Partners UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mind Partners UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mind Partners UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At Mind Partners UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
