Senior Data Selections Analyst in London

About the team

We have big goals over the next few years. We're going to be fighting for mental health in a way we never have before. Together we'll be working to make sure everyone experiencing a mental health problem gets the support and respect they deserve.

Team information

We're recruiting a Senior Data Selections Analyst to join Mind's Analytics and Insight Team. This is a hands-on role responsible for delivering high-quality data selections, supporter segmentation, data validation and campaign support across Mind's fundraising and engagement activities. Working closely with fundraising, communications and data colleagues, you'll help ensure supporters receive relevant and timely communications while maintaining excellent standards of data quality and compliance. You'll play a key role in delivering audience selections, supporting campaign planning, improving data quality and helping colleagues make informed, data-driven decisions.

We'd like to hear from you if you have:

• Experience delivering end-to-end campaign selections, from briefing through to data outputs and reporting.
• Experience using FastStats Discoverer (or a similar marketing database and segmentation tool).
• Strong knowledge of CRM systems and data quality management, ideally including Dynamics 365.
• Experience using SQL/T-SQL to query, validate and investigate data.
• Excellent communication skills with the ability to work collaboratively with both technical and non-technical stakeholders.

Interviews are expected to take place during the week commencing 22 June 2026. This role requires a Disclosure and Barring Service (DBS) check.

Key duties and responsibilities

The post holder will:

• Deliver accurate and timely audience selections, segmentation and data extracts to support fundraising, marketing and supporter engagement activities.
• Work with stakeholders to translate campaign requirements into effective data selections, ensuring all outputs meet agreed briefs, deadlines and compliance requirements.
• Support the delivery of automated and multi-channel supporter journeys through the creation, testing and validation of audience selections.
• Use FastStats, SQL and other analytical tools to investigate data, validate outputs and identify opportunities to improve data quality and campaign performance.
• Carry out data quality checks, imports and reconciliations, ensuring the integrity and accuracy of supporter data across Mind's systems.
• Provide expert advice and support to colleagues on data selections, segmentation, CRM data structures and best practice use of supporter data.
• Develop and maintain documentation, processes and guidance to support consistent and efficient ways of working.
• Work collaboratively with colleagues across fundraising, communications, digital and supporter experience teams to deliver supporter-centric and data-driven campaigns.
• Contribute to continuous improvement initiatives, identifying opportunities to increase automation, efficiency and effectiveness across data and campaign delivery processes.
• Ensure all activities are undertaken in line with GDPR, data protection legislation, Gift Aid regulations and Mind's internal policies and procedures.

Mind's equity statement

Mind is committed to equality of opportunity for all staff, and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Please refer to the Job Description while completing your application as candidates will be shortlisted based on how closely they match the criteria in the personal specification.