At a Glance
- Tasks: Lead a dynamic team to optimise marketing operations and leverage analytics for impactful decision-making.
- Company: Join a cutting-edge cybersecurity firm focused on innovation and collaboration.
- Benefits: Enjoy a full-time role with opportunities for remote work and professional growth.
- Why this job: Be at the forefront of AI-driven marketing strategies in a fast-paced, inclusive environment.
- Qualifications: Proven experience in marketing operations and analytics, preferably in B2B SaaS.
- Other info: We celebrate diversity and welcome applicants from all backgrounds.
The predicted salary is between 72000 - 108000 £ per year.
Senior Director, Marketing Operations and Analytics
About The Role
Join a fast-paced, collaborative, and innovative team at the forefront of cybersecurity. As the Senior Director of Marketing Operations and Analytics, you will play a pivotal role in driving operational excellence and data-driven decision-making across our global marketing organization. Reporting to the VP, Growth Marketing and Operations, you will lead a high-performing team responsible for optimizing marketing operations, leveraging analytics to uncover actionable insights, and ensuring our marketing technology stack is fully utilized to drive pipeline generation, account engagement, and revenue growth. This is a critical leadership role that requires a strategic thinker with a deep understanding of marketing operations, analytics, and technology in the B2B SaaS space. You will work cross-functionally with IT, BI, sales operations, and finance to align on goals, metrics, and processes, ensuring a unified approach to measuring success.
About The Role
Join a fast-paced, collaborative, and innovative team at the forefront of cybersecurity. As the Senior Director of Marketing Operations and Analytics, you will play a pivotal role in driving operational excellence and data-driven decision-making across our global marketing organization. Reporting to the VP, Growth Marketing and Operations, you will lead a high-performing team responsible for optimizing marketing operations, leveraging analytics to uncover actionable insights, and ensuring our marketing technology stack is fully utilized to drive pipeline generation, account engagement, and revenue growth. This is a critical leadership role that requires a strategic thinker with a deep understanding of marketing operations, analytics, and technology in the B2B SaaS space. You will work cross-functionally with IT, BI, sales operations, and finance to align on goals, metrics, and processes, ensuring a unified approach to measuring success.
We’re seeking a strategic leader who thrives in a fast-paced environment and is passionate about leveraging data and technology, particularly AI, to drive marketing success. The ideal candidate is a collaborative problem-solver with a deep understanding of marketing operations and analytics, a strong technical acumen, and a proven ability to lead high-performing teams.
What You’ll Do
- Operational Excellence: Design and implement clear, scalable processes that align with stakeholder needs and drive efficiency across the marketing organization.
- Marketing Technology Leadership: Collaborate with cross-functional teams to evaluate, select, and implement marketing technologies that deliver measurable business value.
- Data-Driven Insights: Leverage advanced analytics and automation, including AI, to optimize demand generation, improve account engagement, and enhance the customer experience. Embrace AI tools to automate routine tasks and provide deeper insights into customer behavior and campaign performance.
- System Integration: Ensure seamless integration of marketing systems with the broader tech stack to enhance automation, reporting, and customer journey optimization.
- Team Leadership: Lead and mentor a team of marketing operations and analytics professionals, fostering a culture of collaboration, innovation, and continuous improvement.
- Cross-Functional Collaboration: Partner with IT, BI, sales ops, and finance to align on shared goals, metrics, and definitions, ensuring consistency and accuracy in reporting.
- Project Management: Oversee complex, large-scale projects with multiple stakeholders, ensuring timely delivery and alignment with organizational priorities.
- Budget Management: Objectively analyze and secure budgets for marketing technologies, while measuring adoption, usage, and ROI.
What You’ll Bring
- Expertise in marketing operations and analytics, with a proven track record of success in B2B environments (preferably SaaS targeting global enterprise & mid-market buyers)
- Experience at a similar level to this role leading teams in marketing operations and analytics.
- Demonstrated success managing complex, large-scale projects with multiple stakeholders.
- Deep understanding of the marketing technology ecosystem, including marketing automation platforms, CRM systems, ABM tools, web personalization, marketing attribution, chatbots, and BI tools.
- Experience integrating marketing systems to optimize performance and enhance automation.
- Proven ability to set clear expectations for direct reports, evaluate performance, and support career growth.
- Strong collaboration skills, with the ability to work effectively across departments and with external agencies.
- Excellent analytical and problem-solving skills, with the ability to scope work, drive execution, and deliver on deadlines.
- Ability to leverage data to uncover insights and drive strategic decision-making.
- Bachelor’s degree or equivalent experience in Marketing, Business, Operations, or a related field.
DEI Statement
Cybersecurity is a community effort. That’s why we’re committed to building an inclusive, diverse community that celebrates and welcomes everyone – unless they’re a cybercriminal, of course.
We’re proud to be an Equal Opportunity and Affirmative Action Employer, and we’d encourage you to join us whatever your background. We particularly welcome applicants from traditionally underrepresented groups.
We consider everyone equally: your race, age, religion, sexual orientation, gender identity, ability, marital status, nationality, or any other protected characteristic won’t affect your application.
Due to certain obligations to our customers, an offer of employment will be subject to your successful completion of applicable background checks, conducted in accordance with local law.
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Job function
Management and Manufacturing
-
Industries
IT Services and IT Consulting, Software Development, and Computer and Network Security
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Senior Director, Marketing Operations and Analytics (London) employer: Mimecast
Contact Detail:
Mimecast Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director, Marketing Operations and Analytics (London)
✨Tip Number 1
Network with professionals in the B2B SaaS space, especially those involved in marketing operations and analytics. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends and technologies.
✨Tip Number 2
Familiarise yourself with the specific marketing technologies mentioned in the job description, such as CRM systems and marketing automation platforms. Being well-versed in these tools will demonstrate your technical acumen during interviews.
✨Tip Number 3
Prepare to discuss your experience with data-driven decision-making. Think of specific examples where you've used analytics to drive marketing success, as this is a key focus for the role.
✨Tip Number 4
Showcase your leadership skills by highlighting past experiences where you led teams or projects. Be ready to explain how you foster collaboration and innovation within your team, as this is crucial for the Senior Director position.
We think you need these skills to ace Senior Director, Marketing Operations and Analytics (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing operations and analytics, particularly in B2B SaaS environments. Use specific examples that demonstrate your leadership skills and technical acumen.
Craft a Compelling Cover Letter: In your cover letter, express your passion for leveraging data and technology in marketing. Mention how your strategic thinking aligns with the company's goals and how you can contribute to operational excellence.
Highlight Cross-Functional Collaboration: Emphasise your experience working with IT, BI, sales operations, and finance teams. Provide examples of successful projects where you aligned goals and metrics across departments.
Showcase Analytical Skills: Include specific instances where you've used advanced analytics to drive decision-making or improve marketing performance. This could involve mentioning tools or methodologies you've successfully implemented.
How to prepare for a job interview at Mimecast
✨Showcase Your Strategic Thinking
As a Senior Director, you'll need to demonstrate your ability to think strategically. Prepare examples of how you've successfully aligned marketing operations with business goals in previous roles, particularly in B2B SaaS environments.
✨Highlight Your Technical Acumen
Familiarity with marketing technologies is crucial for this role. Be ready to discuss specific tools and platforms you've used, how you've integrated them into marketing strategies, and the measurable outcomes that resulted from their implementation.
✨Emphasise Cross-Functional Collaboration
This position requires working closely with various departments. Prepare to share experiences where you've successfully collaborated with IT, sales ops, or finance to achieve shared objectives, ensuring you highlight your communication and teamwork skills.
✨Demonstrate Data-Driven Decision Making
The role focuses heavily on analytics. Be prepared to discuss how you've leveraged data to drive marketing decisions, optimise campaigns, and improve customer engagement. Use specific metrics and results to illustrate your points.