At a Glance
- Tasks: Lead marketing operations, manage campaigns, and optimise lead management processes.
- Company: Join Mimecast, a leader in cybersecurity with a focus on innovation and teamwork.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Be part of a diverse team committed to making a difference in the fight against cybercrime.
- Why this job: Shape the future of marketing operations and make a real impact in cybersecurity.
- Qualifications: Experience in marketing operations, lead management, and familiarity with tools like Marketo and Salesforce.
The predicted salary is between 60000 - 90000 £ per year.
About Mimecast
The work people build is worth protecting, and it's harder to protect than it used to be. AI agents now move at machine speed with human-level access, and a small slip-up can become a very public one. We disrupt cybercriminal activity before that happens. We think fast, go big, and always demand more of ourselves. We work hard, deliver, and repeat. We grow with real determination and put success well within reach. We push each other to be better and expect to be pushed back, in a community built on respect, where everyone is counted. Work Protected.
Overview
Marketing Operations at Mimecast connects marketing to revenue: we architect, govern and scale the systems, data, processes that make campaign execution agile, lead quality high, and pipeline conversion measurable. We are an AI first Team: human expertise combined with AI agents built to handle the repeatable, high-volume work, so our capacity to deliver grows faster than our headcount.
We are rebuilding lead management from the ground up. Our BDR coverage model, our scoring approach, and our routing logic are all changing at the same time, and the system that got us here won't carry us forward. We're hiring someone to design the new one, not to maintain the old one.
As a Marketing Operations Manager, you will own lead management end-to-end: campaign orchestration in support of demand generation, predictive lead scoring, enrichment and data quality governance, and routing that gets every lead to the correct recipient for timely evaluation and follow-up. You'll define the model, not only operate the tools that run it.
You'll manage outcomes, workflows, and AI agents rather than people. Reporting to the Director of Marketing Operations, you'll work alongside our Marketing Automation and GTM Engineering specialists, and you'll hold the design decisions for lead management end to end.
What You'll Do
- Campaign & Audience Execution
- Take an audience-first approach to every campaign: build, segment, and continuously optimise target lists so each send reaches the right audience against that campaign's specific objective.
- Own campaign orchestration end to end, turning requirements into scalable, self-service workflows that free marketers from manual list-building and repetitive setup.
- Act as the hands-on technical partner behind complex, multi-region programs from webinars and events to intent-driven lifecycle campaigns.
- Lead Intelligence, Scoring & Routing
- Own lead scoring end to end: build the model, validate it against pipeline outcomes, and evolve it from rules-based to predictive.
- Govern data quality and enrichment across the funnel: cleansing, deduplication, and enrichment that keeps data usable. Extending data ownership beyond the marketing automation platform in partnership with GTM Operations and IT.
- Bring strong command of lead routing tools such as Traction and Qualified, so every lead lands with the right person, at the right time, for timely evaluation and follow-up.
- AI Agents & MarTech Stack
- Direct and continuously improve the AI agents responsible for campaign orchestration, lead scoring, and routing. You will set the rules, review the output, and make judgement based decisions.
- Manage campaign activation via Marketo and Salesforce, alongside intent and enrichment tools like 6Sense, Qualified, and UserGems, so signal flows cleanly from first touch through to conversion.
- Partnership & Enablement
- Be the consultative partner marketers turn to for managing lead quality and follow up.
- Help the wider team get more from AI and automation, building confidence and self-sufficiency as our tools mature.
- Partner across GTM, Data, IT, Legal teams to enable campaign solutions that are fast, reliable, and responsible.
What You'll Bring
- Solid experience in marketing operations, demand generation operations, role with direct ownership of lead management, scoring, routing and data quality.
- Hands-on experience with Marketo and Salesforce, including how lead and account data flows between them.
- Experience with intent and automation platforms such as 6Sense, Clay, G2 and Usergems. Understand signal quality, not just tool configuration.
- Expertise in lead routing and lifecycle tools such as Traction (or an equivalent LeanData), and how routing logic connects to scoring, territory rules, and sales handoff.
- Experience creating automations, integrations, internal tools, or AI-powered workflows that have been adopted by their intended users.
- Comfort working with data, APIs, and technical systems. You do not need to be a software engineer. You should be interested in building, troubleshooting, and continuing to develop your technical skills.
- The ability to understand complex or evolving business needs and translate them into practical, scalable solutions.
- Clear communication and documentation skills for non-technical audiences.
- A continuous-improvement mindset and an interest in identifying opportunities, reducing bottlenecks, and making recurring work more efficient.
The base salary range for this position is 60,000 - 90,000 base + benefits. This reflects the minimum and maximum target for new hire salaries for this position. This position may also be eligible for incentive plans and other related benefits. Our salary ranges are determined by role, level, and location. These factors and individual capabilities will also determine the individual pay offered.
Belonging at Mimecast
Cybersecurity is a community effort. That's why we're committed to building an inclusive, diverse community that celebrates and welcomes everyone – unless they're a cybercriminal, of course.
We're proud to be an Equal Opportunity and Affirmative Action Employer, and we'd encourage you to join us whatever your background. We particularly welcome applicants from traditionally underrepresented groups.
We consider everyone equally: your race, age, religion, sexual orientation, gender identity, ability, marital status, nationality, or any other protected characteristic won't affect your application.
Due to certain obligations to our customers, an offer of employment will be subject to your successful completion of applicable background checks, conducted in accordance with local law.
Marketing Operations Manager employer: Mimecast
Mimecast is an exceptional employer that prioritises employee growth and well-being, offering a comprehensive benefits package and formal learning opportunities to support your career journey. With a hybrid working model that fosters collaboration while allowing for individual flexibility, you'll thrive in a culture that values innovation, communication, and teamwork. Join us in London, where you can make a meaningful impact in the cybersecurity space while being part of a diverse and inclusive community.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Operations Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mimecast and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mimecast are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mimecast on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mimecast. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Operations Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mimecast. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mimecast:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mimecast’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mimecast
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mimecast will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mimecast, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
