Digital Marketing Manager

Position: Digital Marketing Manager – B2B Financial Services (Currency Management)

Reports to: Chief Marketing Officer

Location: London, hybrid

About MillTech

MillTech provides advanced FX and cash management solutions to increase market access, reduce costs and automate manual workflows. With a focus on automation, integration and connectivity, we have pioneered an independent risk management and liquidity solution for fund managers, institutions and global corporates, which is purpose-built to deliver best execution at scale. Our end-to-end operational workflow enables automation, standardisation and cost transparency on all FX transactions and cash movements. A highly secure platform centralises all client FX and cash activities to enhance oversight whilst increasing control, all at no additional costs. It offers quick onboarding routes, multi-bank best execution and hedging management services.

Your mission

We are seeking an execution-focused, highly analytical Digital Marketing Manager to own and scale our online brand awareness and customer acquisition funnel, closely working with the CMO on multi-channel strategy brand development. In this role, you will be the driving force behind our digital campaigns, bridging the gap between high-level brand strategy, demand generation and technical execution. You will play a vital role in transitioning our paid marketing efforts into a highly collaborative, in-house execution model while closely partnering with our external Digital agency in a strategic direction. The Digital Marketing Manager will also own our organic LinkedIn channel and full Marketing Performance Reporting Suite.

Your Responsibilities

• Paid Campaign In-Housing & Co-Management
• Hands-on campaign execution: Build, launch, monitor, and optimize paid campaigns within LinkedIn Campaign Manager and Google PPC and Display.
• Manage list building and account matching for ABM campaigns within LinkedIn in close collaboration with Sales & Sales Analytics.
• Partner & liaise with our external digital agency under a hybrid framework, utilizing their expertise for strategic audits, advanced tracking setups, creative & strategy brainstorming while you own daily operations.
• Manage the marketing leads pipeline including lead qualification, lead assignment, follow-ups, reactivation campaigns & in-depth lead performance reporting.
• Build a close working relationship with the internal Sales teams across all verticals & GEOs.
• Fully own our organic LinkedIn Channel & Company page.
• Build & develop a strong online community amongst our target audience, plan out monthly LI content calendar and write engaging copy to drive page followers & post engagement.

• Website & Conversion Rate Optimization (CRO)
• Work closely with the SEO Manager to maintain and optimize a high-performing and converting website.
• Funnel Optimization: Continuously A/B test ad creatives, copy, headlines, and user journeys to reduce friction and increase lead conversion rates.
• Analytics & Reporting: Consolidate data from paid channels and internal reporting systems into clean dashboards to track CAC, pipeline velocity, and marketing ROI for the CMO.

• Reporting, Data Analytics & Technical Tracking Ownership
• Full ownership of the existing marketing analytics architecture: unify data across campaign networks, website sessions, brand stats and the sales pipeline.
• Proactively analyse multi-channel funnel data to identify performance anomalies and opportunities, attribute conversion paths, CPL/C trends, and deliver actionable optimizations to the CMO.
• Own the setup, auditing, and troubleshooting of tracking infrastructure.
• Independently diagnose and fix issues related to custom event tracking, broken conversion pixels, cookie consent drops, HubSpot API integration sync errors or website tracking issues.

• AI Technical Literacy & Philosophy
• Proficiency, Not Reliance: You should have hands-on experience using generative AI and machine learning tools to accelerate research, brainstorm campaign concepts, and streamline routine technical workflows.
• Human-Driven Core Execution: You must possess strong, unassisted marketing, analytical & copy writing skills.
• How AI affects Marketing performance: In-depth understanding of how AI influences today’s Marketing stack, the power of AIO and how it has changed customers’ behaviour and information gathering.

What we offer in return:

• A competitive salary with annual reviews;
• 25 days’ paid annual leave plus an additional day per year of service;
• Excellent staff development and training opportunities;
• Flexible working arrangements including remote working;
• Medical insurance;
• Dental insurance;
• EV Scheme and Cycle to work scheme;
• Enhanced maternity and paternity leave;
• 1 day off for charity work per quarter and many other benefits!