At a Glance
- Tasks: Lead digital marketing campaigns and optimise online brand presence.
- Company: Join MillTech, a pioneering fintech firm in currency management.
- Benefits: Competitive salary, flexible working, and excellent development opportunities.
- Other info: Diverse and inclusive workplace with a focus on professional growth.
- Why this job: Make an impact in a dynamic environment with innovative marketing strategies.
- Qualifications: Experience in digital marketing and strong analytical skills required.
The predicted salary is between 40500 - 49500 £ per year.
Position: Digital Marketing Manager – B2B Financial Services (Currency Management)
Reports to: Chief Marketing Officer
Location: London, hybrid
About MillTech
MillTech provides advanced FX and cash management solutions to increase market access, reduce costs and automate manual workflows. With a focus on automation, integration and connectivity, we have pioneered an independent risk management and liquidity solution for fund managers, institutions and global corporates, which is purpose-built to deliver best execution at scale. Our end-to-end operational workflow enables automation, standardisation and cost transparency on all FX transactions and cash movements. A highly secure platform centralises all client FX and cash activities to enhance oversight whilst increasing control, all at no additional costs. It offers quick onboarding routes, multi-bank best execution and hedging management services. Headquartered in London, the world’s largest FX hub, MillTech provides services to clients in the United Kingdom, United States, Canada, Switzerland, Belgium, Denmark, Ireland, Luxembourg, Norway and Liechtenstein. MillTech is authorised and regulated by the UK’s Financial Conduct Authority (FCA FRN 911636) and registered with the USA’s National Futures Association (NFA).
Your mission
We are seeking an execution-focused, highly analytical Digital Marketing Manager to own and scale our online brand awareness and customer acquisition funnel, closely working with the CMO on multi-channel strategy brand development. In this role, you will be the driving force behind our digital campaigns, bridging the gap between high-level brand strategy, demand generation and technical execution. You will play a vital role in transitioning our paid marketing efforts into a highly collaborative, in-house execution model while closely partnering with our external Digital agency in a strategic direction. The Digital Marketing Manager will also own our organic LinkedIn channel and full Marketing Performance Reporting Suite.
Your Responsibilities
- Paid Campaign In-Housing & Co-Management
- Hands-on campaign execution: Build, launch, monitor, and optimize paid campaigns within LinkedIn Campaign Manager and Google PPC and Display.
- Manage list building and account matching for ABM campaigns within LinkedIn in close collaboration with Sales & Sales Analytics.
- Partner & liaise with our external digital agency under a hybrid framework, utilizing their expertise for strategic audits, advanced tracking setups, creative & strategy brainstorming while you own daily operations.
- Manage the marketing leads pipeline including lead qualification, lead assignment, follow-ups, reactivation campaigns & in-depth lead performance reporting.
- Build a close working relationship with the internal Sales teams across all verticals & GEOs.
- Fully own our organic LinkedIn Channel & Company page.
- Build & develop a strong online community amongst our target audience, plan out monthly LI content calendar and write engaging copy to drive page followers & post engagement.
- Website & Conversion Rate Optimization (CRO)
- Work closely with the SEO Manager to maintain and optimize a high-performing and converting website.
- Funnel Optimization: Continuously A/B test ad creatives, copy, headlines, and user journeys to reduce friction and increase lead conversion rates.
- Analytics & Reporting: Consolidate data from paid channels and internal reporting systems into clean dashboards to track CAC, pipeline velocity, and marketing ROI for the CMO.
- Reporting, Data Analytics & Technical Tracking Ownership
- Full ownership of the existing marketing analytics architecture: unify data across campaign networks, website sessions, brand stats and the sales pipeline.
- Proactively analyse multi-channel funnel data to identify performance anomalies and opportunities, attribute conversion paths, CPL/C trends, and deliver actionable optimizations to the CMO.
- Own the setup, auditing, and troubleshooting of tracking infrastructure.
- Independently diagnose and fix issues related to custom event tracking, broken conversion pixels, cookie consent drops, HubSpot API integration sync errors or website tracking issues.
- AI Technical Literacy & Philosophy
- At MillTech we value innovation, efficiency, and technological enablement and are looking for a candidate who understands how to strategically apply AI to enhance their workflow, rather than substitute their core expertise.
- Proficiency, Not Reliance: You should have hands-on experience using generative AI and machine learning tools to accelerate research, brainstorm campaign concepts, and streamline routine technical workflows.
- Human-Driven Core Execution: You must possess strong, unassisted marketing, analytical & copy writing skills.
- How AI affects Marketing performance: In-depth understanding of how AI influences today’s Marketing stack, the power of AIO and how it has changed customers’ behaviour and information gathering.
What we offer in return:
- A competitive salary with annual reviews;
- 25 days’ paid annual leave plus an additional day per year of service;
- Excellent staff development and training opportunities;
- Flexible working arrangements including remote working;
- Medical insurance;
- Dental insurance;
- EV Scheme and Cycle to work scheme;
- Enhanced maternity and paternity leave;
- 1 day off for charity work per quarter and many other benefits!
How to apply?
At MillTech we believe that diversity and inclusion are essential for fostering innovation and building a strong, supportive work environment. We are committed to embedding the best equality and diversity practices into all our activities, making us an inclusive, welcoming, and exciting place to work. We would welcome candidates from all backgrounds and experiences. We would love to hear from you if you think that you’re a good fit for this role. To apply you should upload your CV. One of the team will then be in touch with you to discuss the next steps.
Digital Marketing Manager in London employer: MillTech
MillTech is an exceptional employer located in the heart of London, offering a dynamic work culture that prioritises innovation and professional growth. With a strong commitment to employee development, competitive benefits, and flexible working arrangements, we empower our team members to thrive in their roles while contributing to meaningful projects in the B2B financial services sector. Join us to be part of a diverse and inclusive environment where your contributions are valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MillTech and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MillTech are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MillTech on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MillTech. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MillTech. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MillTech:Show us that you’ve done your homework! In your application, briefly mention what you admire about MillTech’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MillTech
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MillTech will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MillTech, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
