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For Companies At a Glance
- Tasks: Lead marketing efforts for the Industrial sector, creating compelling content and driving business growth.
- Company: Join Millers Oils, a trusted name in high-performance lubricants with over 135 years of expertise.
- Benefits: Enjoy a competitive salary, bonus opportunities, and a supportive team environment.
- Why this job: Make an impact in a reputable brand while developing your marketing skills in a dynamic setting.
- Qualifications: 5+ years in B2B marketing, exceptional copywriting skills, and experience in lead generation required.
- Other info: Opportunities for career progression and professional development await you!
The predicted salary is between 32000 - 48000 £ per year.
Location: Brighouse, West Yorkshire
Salary: 40,000 per annum + Bonus
Job Type: Full time, Permanent
Working Hours: Monday - Thursday, 8:30 AM - 5:00 PM, Friday 8:30 AM - 4:00 PM
About Millers Oils Ltd:
Millers Oils is a leading provider of high-performance lubricants, specialising in the automotive, industrial, and commercial sectors. With over 135 years of expertise, we take pride in delivering advanced products and services that drive performance, reliability, and sustainability. Our commitment to quality and innovation has made us a trusted name within the industry.
Role Overview:
As the Industrial Marketing Manager, you will be the industry expert, leading the marketing efforts for our Industrial sector. You'll be responsible for developing brand positioning, executing marketing campaigns, and driving business growth. Creating persuasive copy and engaging content that drives Marketing Qualified Leads. You'll also take the lead in storytelling that communicates the value of our products and services to a technical audience, ensuring that our messaging is not only clear but also compelling.
Your role at a glance:
- Market Research & Strategy: Conduct market analysis, identify trends, and develop strategic marketing plans
- Copywriting & Content Creation: Develop high-quality, persuasive copy for various marketing channels including website content, blog posts, email campaigns, case studies, whitepapers, brochures, and more.
- Brand Management & Positioning: Drive brand awareness, develop value propositions, and oversee marketing collateral
- Lead Generation & MQL Conversion: Develop and manage marketing campaigns focused on lead generation, ensuring that campaigns attract qualified prospects and drive conversions, whilst ensuring they align with the sales team's expectations.
- Digital & Traditional Marketing: Execute multi-channel campaigns, including SEO, SEM, social media, trade shows, and print media
- Customer Engagement: Build strong relationships with industrial customers, distributors, and stakeholders
- Product Launch & Promotion: Lead product launches and promotional campaigns, ensuring consistent messaging across all channels
- Collaboration & Cross-Functional Support: Work closely with Sales, R&D, Operations, and Technical teams to align marketing with business objectives
What we're looking for:
- Senior Marketing Executive or equivalent with 5+ years of experience in marketing
- Strong B2B marketing background with a strong focus on content creation and lead generation, preferably in the industrial, manufacturing, or technical sectors.
- Exceptional copywriting skills with a portfolio that demonstrates your ability to create compelling, clear, and impactful content
- Storytelling expertise, with the ability to translate complex industrial solutions into engaging narratives for diverse audiences.
- Lead generation experience, including familiarity with lead nurturing, conversion optimization, and Marketing Qualified Leads
- Knowledge of digital marketing tools (SEO, SEM, email marketing, social media)
- A confident communicator able to influence stakeholders at all levels
What We Offer:
- Competitive salary and commission structure
- Opportunities for career progression and professional development
- A supportive and dynamic team environment
- Work with a reputable brand known for high-quality products and services
Ready to make an impact? Apply now and take your career to the next level!
Please click the APPLY button to submit your CV and Cover Letter.
Industrial Marketing Manager employer: Millers Oils
Contact Detail:
Millers Oils Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Industrial Marketing Manager
✨Tip Number 1
Familiarise yourself with Millers Oils and their product offerings. Understanding their high-performance lubricants and the specific needs of the industrial sector will help you tailor your conversations and demonstrate your genuine interest in the role.
✨Tip Number 2
Network with professionals in the industrial marketing field. Attend industry events or join relevant online forums to connect with others who may have insights about the company or the role, which can give you an edge during interviews.
✨Tip Number 3
Prepare examples of your past work that showcase your copywriting and storytelling skills. Be ready to discuss how you've successfully created engaging content that resonates with a technical audience, as this is crucial for the Industrial Marketing Manager position.
✨Tip Number 4
Stay updated on the latest trends in B2B marketing and lead generation strategies. Being knowledgeable about current digital marketing tools and techniques will not only impress the hiring team but also show that you're proactive and ready to contribute from day one.
We think you need these skills to ace Industrial Marketing Manager
Some tips for your application 🫡
Understand the Role: Thoroughly read the job description for the Industrial Marketing Manager position. Make sure you understand the key responsibilities and required skills, as this will help you tailor your application.
Tailor Your CV: Customise your CV to highlight relevant experience in B2B marketing, content creation, and lead generation. Use specific examples from your past roles that demonstrate your ability to meet the requirements outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your storytelling skills. Explain how your background aligns with Millers Oils Ltd's mission and how you can contribute to their marketing efforts. Be sure to include specific achievements that relate to the role.
Showcase Your Copywriting Skills: Since exceptional copywriting is a key requirement, consider including samples of your work or links to your portfolio. This will give the hiring team a clear idea of your writing style and ability to create engaging content.
How to prepare for a job interview at Millers Oils
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing campaigns in detail. Highlight your experience in B2B marketing, especially within the industrial sector, and how your strategies led to successful lead generation and brand positioning.
✨Demonstrate Your Copywriting Skills
Bring samples of your work that showcase your copywriting abilities. Be ready to explain your thought process behind creating persuasive content and how it aligns with the target audience's needs.
✨Prepare for Technical Questions
Since the role involves communicating complex industrial solutions, brush up on relevant technical knowledge. Be ready to explain how you would translate technical information into engaging narratives for diverse audiences.
✨Engage with the Interviewers
Show your confidence by asking insightful questions about the company's marketing strategies and goals. This not only demonstrates your interest in the role but also your understanding of the importance of collaboration across teams.
