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- Tasks: Drive sales of Cobra beer in the vibrant Pan-Asian restaurant sector.
- Company: Join Molson Coors, a global leader in the beverage industry with a rich heritage.
- Benefits: Enjoy flexible working, competitive pay, and generous parental leave.
- Why this job: Be part of a team that values tradition while innovating for the future.
- Qualifications: Confident communicator, resilient, and fluent in English and Mandarin.
- Other info: Great career growth opportunities in a supportive, People First environment.
The predicted salary is between 36000 - 60000 £ per year.
We’re now looking to recruit a Cobra Beer Sales Executive to join our brilliant Cobra Sales team covering the Pan-Asian sector based across the South.
Your Purpose: We’re focused on growing Cobra beer in restaurants serving predominantly Chinese but also other East Asian cuisines. Direct management of customers, primarily in the Ethnic Restaurant Sector, focused on specific Pan-Asian cuisines. Maintain and grow sales of Cobra as well as other MCBC brands within defined geographical territory, with an emphasis on bringing on new customers in emerging opportunity areas where Cobra is less established, in line with operational targets.
Key Responsibilities:
- Deliver personal sales targets to support channel growth in Pan-Asian cuisines, with a focus on sustainable distribution and driving profitable volume.
- Collaborate closely with the Key Account Sales Manager, leveraging tools such as distributor partnerships, stock investment, and promotional activity to support growth.
- Assist in creating and support execution of a clearly defined, effective journey plan, focused on large cities and key urban centres within large geographical territories.
- Partner with internal and external teams to deliver a strong service offer and build lasting relationships that enhance performance and expand Cobra’s presence in new markets.
- Ensure operational standards are met to deliver an excellent customer experience, maintaining accurate data across systems and CRM tools for customers and prospects in the South territory—particularly those offering Pan-Asian cuisines (e.g., Chinese, Turkish).
About you: You may not meet all the criteria for the role, but don't let that stop you from applying. We all need to learn and develop and we can help you do this here at Molson Coors.
- Confident communicator with the ability to positively influence and build strong relationships.
- Resilient, proactive, and adaptable in approach.
- Comfortable working with numbers and demonstrating sound commercial awareness.
- Self-driven with strong organisational and time management skills.
- Open to travel to customer sites across the South of England (below Birmingham).
- Fluent in both English and Mandarin, with the ability to communicate effectively across diverse audiences.
About Us: We’re one of the UK’s Most Attractive Employers winning the Top Employer award for the last 12 years. We’re committed to raising industry standards and leaving a positive imprint on our employees, consumers, communities, and the environment.
Cobra Beer Sales Executive employer: MillerCoors Brewing Company
Contact Detail:
MillerCoors Brewing Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Cobra Beer Sales Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Molson Coors or in the Pan-Asian sector. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research Cobra Beer and its market presence. Be ready to discuss how you can grow sales and build relationships in the ethnic restaurant sector. Show us you’re passionate about the brand!
✨Tip Number 3
Practice your pitch! You’ll need to communicate effectively, so rehearse how you’d introduce yourself and your ideas. Make sure you can confidently explain how you’d drive sales and enhance customer experiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Molson Coors family. Let’s make it happen!
We think you need these skills to ace Cobra Beer Sales Executive
Some tips for your application 🫡
Show Your Passion for Beer: When you're writing your application, let your love for beer shine through! Talk about why you’re excited about working with Cobra and how you can contribute to its growth in the Pan-Asian sector.
Tailor Your CV: Make sure your CV is tailored to the role. Highlight any experience you have in sales, especially in the restaurant or beverage industry. We want to see how your skills align with what we’re looking for!
Be Authentic: Don’t be afraid to show your personality in your application. We value authenticity and want to know the real you. Share your experiences and how they’ve shaped your approach to sales and customer relationships.
Apply Through Our Website: For the best chance of success, make sure to apply through our website. It’s the easiest way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at MillerCoors Brewing Company
✨Know Your Product
Before the interview, make sure you know everything about Cobra Beer and its place in the market. Familiarise yourself with its unique selling points, especially how it fits into the Pan-Asian cuisine scene. This will show your passion for the brand and your understanding of the target audience.
✨Demonstrate Your Sales Skills
Prepare to discuss specific sales strategies you've used in the past, particularly in the restaurant sector. Think about how you can apply those skills to grow Cobra's presence in ethnic restaurants. Be ready to share examples of how you've successfully built relationships and driven sales.
✨Show Your Cultural Awareness
Since this role focuses on Pan-Asian cuisines, it's crucial to demonstrate your understanding of the cultural nuances involved. Brush up on key aspects of Chinese and other East Asian cultures, and be prepared to discuss how this knowledge can help you connect with customers and enhance their experience.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about the company's future plans for Cobra Beer or how they measure success in the Pan-Asian market. This shows your genuine interest in the role and helps you assess if the company is the right fit for you.
