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- Tasks: Lead digital-first marketing strategies and drive brand growth across the UK/EMEA.
- Company: Join Milk Makeup, a creative hub for cool clean beauty.
- Benefits: Competitive salary, travel opportunities, and a vibrant work culture.
- Why this job: Be part of a fearless team that celebrates individuality and innovation.
- Qualifications: 5–8+ years in marketing with a focus on digital and social media.
- Other info: Dynamic role with opportunities for creativity and community building.
The predicted salary is between 36000 - 60000 £ per year.
Welcome to the MILK MAKEUP FAM. At Milk Makeup, we’re all about cool clean beauty fueled by creativity. Born out of Milk, a creative hub in downtown New York City, innovation, self-expression, and community are at the heart of everything we do. We believe beauty isn’t about how you do your makeup, it’s what you do in it—and how you Live Your Look—that matters.
Who YOU are
- Community connector: You’re always thinking about how to improve your and your community’s future. You’re passionate about building a global community where everyone can feel seen and inspired in beauty.
- Courageous but chill: Wherever you come from, you’re driven by the hardworking New York spirit that Milk embodies. You’re flexible and ready to get the job done, but you’re humble and make moves thoughtfully. You strive for quality, have fun doing it, and always have the greater good of the brand in mind.
- Fearlessly innovative: You’re not afraid to take calculated risks and enjoy problem solving. You’re down to disrupt the status quo and innovate in order to raise the bar. You value a forward-thinking space that encourages you to lead change, never follow.
- Champion of self-expression: You’re creative at heart and are always genuinely you. You live your look and want to grow with people who celebrate individuality.
- Inclusive + mindful: You believe an open mind is always the best place to start and value active listening. You embrace differences and help foster a safe working environment for yourself and your peers.
The ROLE
The UK/EMEA Marketing Manager will lead Milk Makeup’s digital-first brand growth across the region, with a strong emphasis on social media, creator ecosystems, digital campaigns, and e-commerce support. This role is responsible for translating global brand strategy into high-performing, culturally relevant digital and social executions that drive awareness, engagement, and commercial impact across the UK and EMEA. This role is based in London, with frequent travel within the UK/EMEA - 50% of the time.
What YOU’ll do
- Own the UK/EMEA digital and social marketing strategy in alignment with global brand direction.
- Lead regional execution across organic social, paid social, digital media, and creator content.
- Oversee regional social calendars and content localization across priority platforms (Instagram, TikTok, YouTube, emerging platforms).
- Partner with global teams to adapt assets and develop region-specific content.
- Lead UK/EMEA influencer and creator strategy with a focus on performance, authenticity, and cultural relevance.
- Manage paid partnerships, gifting/seeding programs, and creator-led campaigns.
- Lead digital-first go-to-market strategies for product launches and key brand moments.
- Partner with E-commerce and Sales to support online conversion and retail sell-through through digital activations.
- Activate omni-channel digital campaigns in collaboration with key retail partners.
- Track performance across all digital and social channels and continuously optimize based on insights.
- Monitor regional trends, platform changes, and competitor activity.
KPIs
- Social growth: followers, engagement, reach, and share of voice.
- Influencer ROI, engagement, conversion, and brand advocacy.
- Performance of paid vs. organic creator content.
- Digital campaign and launch performance metrics (traffic, engagement, conversion support).
- Marketing ROI: CPA, CPE, and spend efficiency.
- Contribution to sell-through and online conversion during campaigns and launches.
- On-time, on-budget delivery and cross-functional alignment.
We’d like YOU to have
- 5–8+ years of marketing experience with strong digital/social specialization.
- Proven experience leading social-first and creator-led strategies in EMEA markets.
- Deep understanding of platform dynamics, trends, and performance metrics.
- Strong analytical mindset with ability to translate data into action.
- Highly collaborative, agile, and comfortable in a fast-paced, founder-led brand environment.
- Passion for makeup, culture, creators, and digital innovation.
UK/EMEA Marketing Manager employer: Milk Makeup
Contact Detail:
Milk Makeup Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UK/EMEA Marketing Manager
✨Tip Number 1
Get your networking game on! Connect with people in the beauty and marketing industry, especially those who are already part of the Milk Makeup fam. Attend events, join online forums, and don’t be shy to slide into DMs – you never know who might help you land that dream role!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your ideas on how you’d approach their digital and social strategies. Bring your unique perspective to the table and let them see how you can disrupt the status quo.
✨Tip Number 3
Stay updated on trends! Keep an eye on what’s hot in the beauty and marketing world, especially in the UK/EMEA region. Being able to discuss current trends and how they relate to Milk Makeup will show you’re not just passionate but also informed and ready to contribute.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Milk Makeup community. Don’t forget to tailor your application to highlight your experience in digital-first strategies!
We think you need these skills to ace UK/EMEA Marketing Manager
Some tips for your application 🫡
Show Your Passion for Beauty: When you're writing your application, let your love for beauty shine through! Share why you’re excited about Milk Makeup and how you connect with our values of creativity and self-expression. We want to see your personality come alive in your words!
Tailor Your Experience: Make sure to highlight your relevant experience in digital marketing and social media. Use specific examples that demonstrate your success in leading campaigns or working with creators. We’re looking for someone who can translate their skills into the Milk Makeup vibe!
Be Authentic: We value individuality, so don’t be afraid to be yourself in your application. Share your unique perspective on beauty and how you would approach the role. Authenticity is key, and we want to know what makes you, well, you!
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your application and get you into the Milk Makeup fam. We can’t wait to hear from you!
How to prepare for a job interview at Milk Makeup
✨Know Your Brand Inside Out
Before the interview, dive deep into Milk Makeup's ethos and products. Understand their community-driven approach and how they embody creativity and self-expression. This will help you align your answers with their values and show that you're genuinely interested in being part of the fam.
✨Showcase Your Digital Savvy
Since this role focuses on digital-first strategies, be prepared to discuss your experience with social media and digital campaigns. Bring examples of past successes, especially those that highlight your ability to drive engagement and awareness. Don’t forget to mention any innovative ideas you have for Milk Makeup!
✨Emphasise Collaboration and Flexibility
Highlight your ability to work collaboratively across teams, as this role requires partnering with global teams and local influencers. Share specific instances where you’ve successfully navigated a fast-paced environment while maintaining a flexible approach to problem-solving.
✨Be Authentic and Creative
Milk Makeup values individuality, so let your personality shine through during the interview. Share your unique perspective on beauty and marketing, and don’t hesitate to express your creative ideas. This is your chance to demonstrate how you can contribute to their mission of celebrating self-expression.
