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- Tasks: Lead digital-first marketing strategies and drive brand growth across the UK/EMEA.
- Company: Join Milk Makeup, a creative hub for cool clean beauty.
- Benefits: Competitive salary, dynamic work environment, and opportunities for travel.
- Why this job: Be part of a fearless team that celebrates individuality and innovation.
- Qualifications: 5-8+ years in marketing with a focus on digital and social media.
- Other info: Work in a fast-paced, collaborative environment with a passion for beauty.
The predicted salary is between 36000 - 60000 £ per year.
Welcome to the MILK MAKEUP FAM. At Milk Makeup, we’re all about cool clean beauty fueled by creativity. Born out of Milk, a creative hub in downtown New York City, innovation, self-expression, and community are at the heart of everything we do. We believe beauty isn’t about how you do your makeup, it’s what you do in it—and how you Live Your Look—that matters.
Who YOU are
- Community connector: You’re always thinking about how to improve your and your community’s future. You’re passionate about building a global community where everyone can feel seen and inspired in beauty.
- Courageous but chill: Wherever you come from, you’re driven by the hardworking New York spirit that Milk embodies. You’re flexible and ready to get the job done, but you’re humble and make moves thoughtfully. You strive for quality, have fun doing it, and always have the greater good of the brand in mind.
- Fearlessly innovative: You’re not afraid to take calculated risks and enjoy problem solving. You’re down to disrupt the status quo and innovate in order to raise the bar. You value a forward-thinking space that encourages you to lead change, never follow.
- Champion of self-expression: You’re creative at heart and are always genuinely you. You live your look and want to grow with people who celebrate individuality.
- Inclusive + mindful: You believe an open mind is always the best place to start and value active listening. You embrace differences and help foster a safe working environment for yourself and your peers.
The ROLE
The UK/EMEA Marketing Manager will lead Milk Makeup’s digital-first brand growth across the region, with a strong emphasis on social media, creator ecosystems, digital campaigns, and e-commerce support. This role is responsible for translating global brand strategy into high-performing, culturally relevant digital and social executions that drive awareness, engagement, and commercial impact across the UK and EMEA. This role is based in London, with frequent travel within the UK/EMEA - 50% of the time.
What YOU’ll do
- Own the UK/EMEA digital and social marketing strategy in alignment with global brand direction.
- Lead regional execution across organic social, paid social, digital media, and creator content.
- Oversee regional social calendars and content localization across priority platforms (Instagram, TikTok, YouTube, emerging platforms).
- Partner with global teams to adapt assets and develop region-specific content.
- Lead UK/EMEA influencer and creator strategy with a focus on performance, authenticity, and cultural relevance.
- Manage paid partnerships, gifting/seeding programs, and creator-led campaigns.
- Lead digital-first go-to-market strategies for product launches and key brand moments.
- Partner with E-commerce and Sales to support online conversion and retail sell-through through digital activations.
- Activate omni-channel digital campaigns in collaboration with key retail partners.
- Track performance across all digital and social channels and continuously optimize based on insights.
- Monitor regional trends, platform changes, and competitor activity.
KPIs
- Social growth: followers, engagement, reach, and share of voice.
- Influencer ROI, engagement, conversion, and brand advocacy.
- Performance of paid vs. organic creator content.
- Digital campaign and launch performance metrics (traffic, engagement, conversion support).
- Marketing ROI: CPA, CPE, and spend efficiency.
- Contribution to sell-through and online conversion during campaigns and launches.
- On-time, on-budget delivery and cross-functional alignment.
We’d like YOU to have
- 5–8+ years of marketing experience with strong digital/social specialization.
- Proven experience leading social-first and creator-led strategies in EMEA markets.
- Deep understanding of platform dynamics, trends, and performance metrics.
- Strong analytical mindset with ability to translate data into action.
- Highly collaborative, agile, and comfortable in a fast-paced, founder-led brand environment.
- Passion for makeup, culture, creators, and digital innovation.
UK/EMEA Marketing Manager in London employer: Milk Makeup
Contact Detail:
Milk Makeup Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UK/EMEA Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the beauty and marketing industry. Attend events, join online communities, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you land that interview, bring your A-game by showcasing your innovative ideas for Milk Makeup. Think about how you can disrupt the status quo and present fresh strategies that align with their brand ethos.
✨Tip Number 3
Be a social media whiz! Since this role is all about digital-first strategies, make sure you’re up-to-date with the latest trends and platform dynamics. Share your insights during interviews to demonstrate your passion and knowledge in the field.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining the Milk Makeup fam. Tailor your application to reflect your understanding of the brand and how you can contribute to its growth in the UK/EMEA market.
We think you need these skills to ace UK/EMEA Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Beauty: When you're writing your application, let your love for beauty shine through! Share why you’re excited about Milk Makeup and how you connect with our values of creativity and self-expression. We want to see your personality come alive in your words!
Tailor Your Experience: Make sure to highlight your relevant experience in digital marketing and social media. We’re looking for someone who can lead innovative strategies, so don’t be shy about showcasing your past successes and how they align with the role. We love a good story!
Be Authentic: We value individuality, so be yourself in your application! Don’t just list your skills; share your unique perspective and how you approach challenges. We want to know what makes you, YOU, and how you can contribute to our community.
Apply Through Our Website: Ready to take the plunge? Make sure to submit your application through our website. It’s the best way for us to see your application in the right context and get you into the Milk Makeup fam. We can’t wait to meet you!
How to prepare for a job interview at Milk Makeup
✨Know Your Brand Inside Out
Before the interview, dive deep into Milk Makeup's ethos and products. Understand their commitment to clean beauty and how they foster community. This will help you connect your experience with their values and show that you're genuinely interested in being part of the Milk Makeup fam.
✨Showcase Your Digital Savvy
Prepare to discuss your experience with digital marketing strategies, especially in social media and creator ecosystems. Bring examples of successful campaigns you've led, focusing on metrics like engagement and ROI. This will demonstrate your ability to drive brand growth in a digital-first environment.
✨Emphasise Collaboration and Flexibility
Highlight your collaborative spirit and adaptability during the interview. Share stories where you've worked cross-functionally or adapted strategies based on team feedback. This aligns with Milk Makeup's culture of inclusivity and teamwork, showing that you can thrive in a fast-paced setting.
✨Be Ready to Innovate
Milk Makeup values fearlessness and innovation, so come prepared with ideas on how to disrupt the status quo in their marketing approach. Think about trends in the beauty industry and how you could leverage them for Milk. This will showcase your forward-thinking mindset and passion for creativity.
