Social Media & Advocacy Manager
Responsibilities
- Own and deliver the UK social media, influencer and advocacy strategy to build brand relevance, community engagement and consumer awareness.
- Social Media Management – daily social listening, day‑to‑day running of White Claw UK channels (Instagram, TikTok, Facebook, etc.), create and schedule monthly content calendars aligned with brand plans and local assets, deliver reactive, real‑time content around trends, culture and brand moments, collaborate with internal teams and agencies to amplify in‑live experiences (festivals, events) through social.
- Content & Channel Performance – manage the UK content pipeline, monitor performance with monthly reporting and dashboards, apply a test‑and‑learn approach to formats, captions and scheduling, use paid social budgets to boost high‑performing content and optimise reach/frequency, weekly media optimisation with the media agency and monthly reports to the wider business.
- Influencer Strategy & Advocacy – own the UK influencer strategy from micro to macro, coordinate with agencies, lead third‑party influencer activations and ensure alignment across stakeholders, manage the White Claw UK Advocacy programme by integrating content creators, superfans and brand fans, leverage UGC, D2C platforms and rewards to deepen connection and drive engagement.
- Data, Compliance & Reporting – identify and execute first‑party data capture opportunities via social and advocacy, stay close to legal and compliance requirements, use social listening, trend reports and competitor insights to shape the roadmap, proactively spot new platform or content format opportunities.
Qualifications
- 4+ years in a social media or digital content role (brand side only).
- Strong copywriting and creative direction skills with a clear understanding of brand tone.
- Experience managing influencers and advocacy programmes.
- Comfortable working with data – not afraid to dig into dashboards and spot what’s working.
- Passion for culture, trends and digital innovation.
- Comfortable owning a paid social budget and working closely with media teams.
- Highly collaborative – able to work across global and local teams.
- Previous drinks or lifestyle brand experience is a plus.
- Bachelor’s degree would be an asset.
Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the United Kingdom.
