At a Glance
- Tasks: Lead social media strategy and engage with communities for White Claw UK.
- Company: Join a vibrant brand that values creativity and collaboration.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic role with a focus on culture and digital innovation.
- Why this job: Shape the future of social media while connecting with trends and influencers.
- Qualifications: 4+ years in social media, strong copywriting skills, and influencer management experience.
The predicted salary is between 40000 - 50000 € per year.
Own and deliver the UK social media, influencer and advocacy strategy to build brand relevance, community engagement and consumer awareness.
Social Media Management – daily social listening, day‑to‑day running of White Claw UK channels (Instagram, TikTok, Facebook, etc.), create and schedule monthly content calendars aligned with brand plans and local assets, deliver reactive, real‑time content around trends, culture and brand moments, collaborate with internal teams and agencies to amplify in‑live experiences (festivals, events) through social.
Content & Channel Performance – manage the UK content pipeline, monitor performance with monthly reporting and dashboards, apply a test‑and‑learn approach to formats, captions and scheduling, use paid social budgets to boost high‑performing content and optimise reach/frequency, weekly media optimisation with the media agency and monthly reports to the wider business.
Influencer Strategy & Advocacy – own the UK influencer strategy from micro to macro, coordinate with agencies, lead third‑party influencer activations and ensure alignment across stakeholders, manage the White Claw UK Advocacy programme by integrating content creators, superfans and brand fans, leverage UGC, D2C platforms and rewards to deepen connection and drive engagement.
Data, Compliance & Reporting – identify and execute first‑party data capture opportunities via social and advocacy, stay close to legal and compliance requirements, use social listening, trend reports and competitor insights to shape the roadmap, proactively spot new platform or content format opportunities.
Qualifications
- 4+ years in a social media or digital content role (brand side only).
- Strong copywriting and creative direction skills with a clear understanding of brand tone.
- Experience managing influencers and advocacy programmes.
- Comfortable working with data – not afraid to dig into dashboards and spot what’s working.
- Passion for culture, trends and digital innovation.
- Comfortable owning a paid social budget and working closely with media teams.
- Highly collaborative – able to work across global and local teams.
- Previous drinks or lifestyle brand experience is a plus.
- Bachelor’s degree would be an asset.
Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the United Kingdom.
Social Media & Advocacy Manager in London employer: Mike’s Hard Lemonade Co.
Mark Anthony Brands is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. As a Social Media & Advocacy Manager, you'll have the opportunity to shape brand narratives and engage with a passionate community in the dynamic UK market. With a strong focus on employee growth, innovative projects, and a commitment to diversity, we provide a rewarding environment where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Advocacy Manager in London
✨Tip Number 1
Get your social media game on point! Make sure your profiles are polished and reflect your personality. Engage with brands you love, share relevant content, and show off your skills in social listening and content creation.
✨Tip Number 2
Network like a pro! Attend industry events, webinars, or even local meet-ups. Connect with influencers and professionals in the field, and don’t be shy about reaching out to them on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 3
Show us your creativity! When you get the chance to interview, come prepared with ideas for social media campaigns or influencer strategies. This will not only demonstrate your passion but also your understanding of the brand's tone and audience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect directly with us. Let’s make it happen!
We think you need these skills to ace Social Media & Advocacy Manager in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for social media and advocacy shine through. We want to see your enthusiasm for culture, trends, and digital innovation – it’s what makes you stand out!
Tailor Your Content:Make sure to tailor your application to the job description. Highlight your experience in managing social media channels and influencer strategies, and don’t forget to mention any relevant metrics or successes you've had in previous roles.
Be Creative with Your Writing:Since strong copywriting is key for this role, use your application as a chance to showcase your creative direction skills. Keep it engaging and aligned with our brand tone – we love a bit of personality!
Apply Through Our Website:Finally, make sure to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Mike’s Hard Lemonade Co.
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms mentioned in the job description. Familiarise yourself with White Claw UK's current presence on Instagram, TikTok, and Facebook. Bring examples of successful campaigns or content that resonate with their brand tone to showcase your understanding.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data in previous roles. Bring specific examples of how you've monitored performance, optimised content, or adjusted strategies based on insights. This will demonstrate your comfort with analytics and your ability to drive results.
✨Influencer Experience is Key
Highlight your experience managing influencer relationships and advocacy programmes. Share specific examples of successful collaborations and how you’ve engaged with different tiers of influencers. This will show that you can own the UK influencer strategy effectively.
✨Stay Trendy and Relevant
Keep up with the latest trends in social media and digital culture. Be ready to discuss recent trends or viral moments that could relate to White Claw. Showing your passion for culture and innovation will set you apart as a candidate who truly understands the landscape.
