At a Glance
- Tasks: Expand White Claw's presence in Scotland & Northern England through key account management.
- Company: Join an entrepreneurial drinks company with a bold vision and family values.
- Benefits: Remote work, travel opportunities, and a chance to make a real impact.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Be part of a dynamic team driving growth in the exciting beverage industry.
- Qualifications: 5 years in key account management and a passion for the drinks market.
The predicted salary is between 36000 - 60000 £ per year.
Key Account Manager Scotland & North – On-Premise
Job Category: Sales
Requisition Number: KEYAC006006
- Posted : September 22, 2025
- Full-Time
- Remote
Locations
Showing 1 location
United Kingdom
4th floor Arbor, Bankside Yards
255 Blackfriars Rd
London, SE19AX, GBR
Mark Anthony Brands UK is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers\\\' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw Hard Seltzer, Mike’s Hard Lemonade, Cayman Jack, Glendalough Whiskey & Gin,andMás+ by Messi.
At Mark Anthony Brands we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what’s right, to act like an owner. We are growing a lasting legacy, where people come first.
Location
This role is Remote / Home Office, with extensive travel (up to 3-4 days a week) across the territory in Scotland & Northern England to key regional accounts and distribution channels.
What you’ll do
Having successfully seeded White Claw into the Premium On-Trade over the last 4 years, we are now looking to expand our distribution into the Regional Channels, increasing distribution and availability dramatically across the UK.
As our new Key Account Manager Scotland & North – On-Premise, you will be instrumental in expanding White Claw\\\'s presence across the On-Trade in Scotland & Northern England. Reporting to the UK On-Premise Sales Director, you will focus on increasing distribution and outlet coverage through key accounts, regional brewers, and RTMs (Route-to-Markets). With a strong mandate for new business development, you will build and strengthen partnerships and drive sales growth across our regional channels.
Additional key responsibilities include:
Manage and grow relationships with key account groups, regional brewers, and Route-to-Market (RTM) partners across Scotland & Northern England
Develop and execute Joint Business Plans (JBPs) with key On-Trade partners to maximize brand visibility, rate of sale, and trading performance.
Drive new business development by expanding distribution into regional groups, RTMs, and late-night venues to achieve annual outlet growth targets.
Lead commercial delivery for the region, including negotiation and management of trading terms with key partners.
Oversee price alignment, promotional planning, and post-activation analysis to optimize return on investment and channel performance.
Introduce and embed innovation launches (e.g., White Claw Apple and Tequila Smash) across existing distribution partners to increase portfolio penetration.
Support on-the-ground coverage in key cities, working alongside the regional field team to maximize execution and brand impact.
Collaborate cross-functionally with Trade Marketing, Supply Chain, Finance, and Demand Planning teams to ensure seamless delivery of customer and business objectives.
What you’ll bring
- Bachelor’s degree or equivalent experience.
- 5 years of experience in new business acquisition and key account management within the alcohol, beverage, or FMCG industry.
- Strong understanding of the UK On-Trade landscape, with proven experience working with regional brewers, wholesalers, and bar groups across Scotland & Northern England.
- Advanced skills in sales, customer relationship management, negotiation, and in-outlet execution, with a strong track record of delivering results.
- Established relationships with key regional groups, RTMs, and high-profile late-night venues within the territory.
- Full clean drivers license and willingness to travel 3-4 days per week, including overnight stays as needed.
Who you are
- Strong collaboration, working cross-functionally, knowing when to influence, when to collaborate, and how to manage complex, fast-paced workloads.
- Sophisticated organization skills including the ability to prioritize and manage multiple projects.
- Have a positive, proactive ‘can do’ attitude and an ambitiously curious mindset to be best in your craft.
- Creative thinker with an eye for detail and a passion for delivering premium shopper experiences.
- Passionate about culture, trends, and digital innovation, as well as a deep understanding of the drinks market landscape.
- Self-motivated with a sound sense of ownership and accountability.
- Excellent problem-solving and project management skills.
- Result driven and can handle ambiguity.
We thank all candidates for their curiosity about MAB UK and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.
At Mark Anthony Brands, we exist to Unearth the Extraordinary:
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:
Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.
Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.
Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.
Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.
Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the UK.
Key Account Manager Scotland & North – On-Premise employer: Mike’s Hard Lemonade Co.
Mark Anthony Brands is an exceptional employer that fosters a vibrant and innovative work culture, where passion and creativity are at the forefront of everything we do. With a strong commitment to employee growth and development, we offer extensive opportunities for career advancement while encouraging collaboration across teams. Our remote work flexibility, combined with the excitement of travelling across Scotland and Northern England to build key partnerships, makes this role not only rewarding but also integral to our mission of making a positive impact in the drinks industry.
StudySmarter Expert Advice🤫
We think this is how you could land Key Account Manager Scotland & North – On-Premise
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Key Account Manager Scotland & North – On-Premise at Mike’s Hard Lemonade Co., presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Mike’s Hard Lemonade Co.. Tailor your message to explain why you’re drawn to them and how you can contribute as a Key Account Manager Scotland & North – On-Premise. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Key Account Manager Scotland & North – On-Premise
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Mike’s Hard Lemonade Co.:When writing your cover letter, make sure to tailor your message specifically for Mike’s Hard Lemonade Co.. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Mike’s Hard Lemonade Co.
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Mike’s Hard Lemonade Co. that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Mike’s Hard Lemonade Co. that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Mike’s Hard Lemonade Co.’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
