Sales Development Representative in London

About IMSM

IMSM (International Management Systems Marketing) is a global force in ISO consultancy - helping organisations not just achieve certification, but transform the way they operate.

We partner with businesses across every sector, elevating performance, boosting compliance and unlocking measurable competitive advantage.

Now part of the Axiom GRC division within the Work Nest group and backed by Inflexion, we bring the reach and resources of a worldwide organisation.

With teams spanning the UK, Europe, North America, APAC, Africa and Canada - and a growing network of 85 employees and more than 350 expert contractors enables us to deliver high-quality, results-driven ISO consultancy to clients worldwide.

Role Overview

The Sales Development Representative (SDR) position is designed for ambitious, hardworking individuals who want to develop their sales career utilising market-leading lead generation tooling, an attractive and relevant product portfolio and forming part of an experienced, supportive team.

This is a mixed inbound and outbound role.

The SDR will generate new pipeline by prospecting target accounts and working marketing-qualified leads, with the primary goal of booking qualified discovery call meetings for Business Development Managers.

Success is measured by those meetings converting into closed business.

SDRs earn commission on two explicit triggers: when a qualified discovery meeting they booked is held, and when a deal originating from that meeting closes, based on contract value.

Key Responsibilities

• Sales Delivery
• Spend approximately 70% of time on outbound prospecting into target accounts and 30% on inbound follow-up of marketing-qualified leads.
• Proactively identify, research, and qualify potential clients through outbound prospecting, account research, and networking.
• Execute a structured mix of outbound and inbound outreach, optimising connect rates, meeting conversion, and lead response times.
• Book qualified discovery call meetings for BDMs, ensuring each meeting is well briefed, accepted by the receiving seller, and positioned to convert into a sale.
• Qualify interest, fit, and need on introductory conversations so only sales-ready discovery meetings are passed to BDMs, improving the likelihood that sourced meetings close.
• Learning & Growth
• Participate fully in training, mentoring, and coaching to build product knowledge and sales skills.
• Shadow more experienced colleagues in client meetings and pitches to gain exposure to the full sales process.
• Take ownership of personal development, applying feedback to continually improve.
• Demonstrate ambition and readiness to progress into more senior roles over time.
• Team Contribution
• Own inbound follow-up on campaigns, events, and marketing-generated leads (approximately 30% of the role), converting them into qualified discovery meetings.
• Maintain accurate CRM records of activity, meetings booked, meeting outcomes, and sourced pipeline so BDMs, and leadership have full visibility.
• Bring energy, resilience, and a positive mindset to the team environment.
• Contribute to a culture of collaboration, accountability, and client focus.
• KPIs & Performance Measures
• Lead Response
• 100% of inbound MQLs called within 10-15 minutes during business hours.
• Activity Levels
• 40-60 calls per day, weighted approximately 70% targeted outbound and 30% inbound MQL follow-up.
• Execution of agreed multi-channel outreach cadences (minimum 7 contact attempts per MQL or target contact).
• Primary quota: qualified discovery meetings booked and held for BDMs. Commission is triggered when those meetings are held and when sourced deals close.
• Outcome Metrics
• Targeted on qualified discovery meetings set and accepted for BDMs.
• Commission triggers, tracked in CRM: (1) Meeting held - paid when a qualified discovery meeting booked by the SDR is held with a BDM; no-shows and unaccepted meetings do not pay. (2) Closed -won - paid on the contract value of deals that originate from an SDR-sourced meeting.

Skills & Attributes

• Customer-facing or sales development experience is essential in a B2B setting.
• Strong communication skills, with confidence to engage potential clients on outbound calls and convert inbound inquiries into meetings.
• Highly motivated, target-driven, and comfortable working toward both meeting quotas and closed-revenue commission.
• Organised and disciplined, with attention to detail in managing outreach cadences, meeting handoffs, and CRM activity.
• Curiosity and willingness to learn about the industry.
• Ambitious, career-driven, and eager to progress.
• Willingness to travel occasionally for events, training, and client engagement.

What We Offer In Return

• Flexible Work Arrangements - Enjoy the freedom of fully remote or hybrid work options, giving you the flexibility to balance work and life your way
• 25 Days Annual Holiday (Increasing with Service) - Start with generous holiday time, and watch it grow as you build your career with us
• Birthday Day Off - Celebrate your special day with a day off, because we believe in making your birthday memorable!
• Charity Day Off - A paid day off to give back to your community by volunteering at a local charity
• Up to £15 per Month Fitness Subsidy - Stay healthy and motivated with a monthly fitness allowance to support your well-being
• Life Assurance - Enjoy peace of mind knowing you and your loved ones are covered
• Auto-Enrolment Pension Contributions - Secure your future with our pension plan, starting after just three months of service
• Learning and Development Opportunities - Take your career to the next level with access to training workshops, courses, and continuous professional development
• Opportunities for Professional Growth - We are committed to your career progression and will support you with opportunities to advance within the company

At IMSM, we believe in creating a workplace that's built on collaboration, inclusivity, and continuous growth.

We are committed to fostering a culture where Diversity, Equity, and Inclusion (DEI) are fundamental values, and where every team member feels respected, valued and empowered to succeed.

We provide opportunities for professional development to help our colleagues reach their full potential, and we strive to create an environment where everyone's voice is heard.

We are proud of our culture, which fosters both innovation and learning, and we are dedicated to building a space where all our team members can thrive and contribute to our collective success.

Are you ready to join us and be part of a dynamic, inclusive team that is shaping the future of ISO consultancy?

#J-18808-Ljbffr