Brand Storyteller & Social Copywriter (Fashion)

We are looking for a Social Media & Creative Copywriter talent with a Social First Approach to join our Marketing Studio team in London. The role is offered on a local full-time, permanent contract. This is a unique dual role, mixing creative writing and daily social media posting. The role has a community and brand storytelling mindset as a priority. The position will report to the Marketing Director and be based in our East London Head Office.

The role is part of Miista’s dedication to the alternative, and it will explore explaining our “The Opposite Thing” concept through an informed dialogue with our audience in collaboration with our community. The role will help us to expand our vision through Social Story Telling – our story of creating a product that has personality in addition to aesthetic value while preserving an Ethical European manufacturing practice. The position will help us to show our audiences our curiosity in product experimentation, but also in researching the cultural references that we get inspired from to build the history around our designs.

Main Responsibilities:

• Shape, define, and improve the social message following Miista’s tone of voice, always using creative thinking to come up with impactful copy that evolves the way we connect with Miista’s customers, while daily combining it with the correct curation of images and videos posting. Instagram and TikTok focused.
• Manage daily social media posting on Instagram and TikTok, including participating in a rotating weekend posting schedule (without a scheduling tool).
• Daily Social Growth both in engagement and followers, through correct posting. Instagram and TikTok focused.
• Through the understanding of the Miista brand and creative direction, you will be empowered to tell compelling stories across all our campaigns and touch points including print, video, social media, email, our Miista Journal and other digital channels.
• Work closely with the Marketing, Editorial, Ecommerce and Content team, focusing on building a deep understanding of the Miista brand and our creative direction, to then translate them correctly in our Social Media Channels posting.
• Work with the wider marketing team on the development of ideas and delivering creative writing for campaigns in line with their briefs.
• Use a creative and strategic approach to craft inspirational storytelling and produce clear, impactful and engaging copy that brings to life Miista’s creative vision.
• Work dynamically to adapt your thinking across different channels and areas of the business - whether it be collection focuses, community and purpose lead storytelling or sustainability messaging.
• Assist with writing copy for our website and inclusive Product Descriptions for E-commerce. A deep understanding and product training for our collections will be needed to maximize this role.

The Ideal Candidate Requirements:

• A minimum of 2-3 years plus professional experience in creative writing / storytelling.
• A minimum of 2-3 years’ experience in a similar role doing Social Posting.
• A background in copywriting and creative concept development is a plus.
• Journalistic writing experience is a plus.
• Experience in image composition theory and photography / editorial eye is a plus.
• Be comfortable with sharing your work/ideas and being able to sell your ideas to your colleagues and senior leadership.
• We’re looking for a “people’s person” who values the strength of building lasting, meaningful relationships with clients and internal team members.
• Be highly collaborative, detail-oriented and a strong communicator, able to work cross-functionally with broader teams.
• You will have working knowledge, experience and preferably an existing network within the fashion/music/the art community/stylist/celebrity/influencer market.
• A passion for storytelling and brand development, with a focus on slow fashion and short supply chain.
• Passionate about driving stories across different social channels and IRL.
• Excellent knowledge of media, the cultural landscape and societal dynamics, with a strong interest in the arts and creative community.
• Excellent verbal and written communications skills and full proficiency in English.
• You are agile and can work on multiple projects at once.

Please kindly note that in order for us to consider your application, you will need to include a portfolio or examples of your work most suited to the MIISTA tone of voice.

Miista is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.