At a Glance
- Tasks: Drive sales by sourcing and securing new business for events and corporate groups.
- Company: Join Miiro, a unique hotel brand focused on authentic travel experiences.
- Benefits: Competitive salary, 28 days holiday, discounted stays, and fantastic training opportunities.
- Other info: Enjoy unrivalled career progression and a supportive work culture.
- Why this job: Be part of a dynamic team creating memorable experiences in a stylish environment.
- Qualifications: 2+ years in sales within the hotel industry, with a knack for relationship building.
The predicted salary is between 28350 - 34650 £ per year.
Introducing Miiro Inspired by the Latin meaning “I wonder” or “I marvel”, Miiro encourages guests to pause, explore and experience our neighbourhoods in an authentic way. We believe there’s a better way to travel, one that is thoughtful, personal and rooted in the local area. Our aim is simple: to create Brilliantly Considered Stays that leave our guests feeling inspired and reinvigorated.
Position Overview Set across seven converted Victorian townhouses, Miiro Templeton Garden is an upper-upscale lifestyle property featuring 156 bedrooms, destination dining at Pippin’s, botanical cocktails at Sprout Bar, a private walled garden sanctuary, and dedicated executive meeting suites. Recognised within the prestigious MICHELIN Guide hotel selection, awarded the internationally audited Green Key eco-label certification for operational sustainability, and affiliated with Design Hotels under the global Marriott Bonvoy umbrella, the property combines independent design pedigree with global commercial power.
Key Responsibilities
- Outbound Business Development & Lead Generation: Proactively source, qualify, and contract new MICE, corporate group, and private event business to hit assigned targets. Execute structured weekly outbound prospecting via phone calls, LinkedIn Sales Navigator, email cadences, and agency sales blitzes. Leverage the architectural pedigree of Design Hotels and Marriott Bonvoy distribution to secure global and agency RFPs. Penetrate West London blue-chip corporate corridors along Kensington, Hammersmith, and the District line for group blocks and meetings. Partner with official housing providers for Olympia London exhibitions to contract VIP speaker and exhibitor allocations. Build strong relationships with Top-50 venue finders and boutique TMC meetings desks for executive retreats. Pitch specialised UK inbound luxury DMCs to capture high-yield cultural tour groups and premium London event travel. Conduct off-site presentations, corporate pitches, client FAM trips, and weekly on-property site inspections to drive conversions.
- Event Packages, Promotional Strategies & Cross-Selling: Create compelling event packages including seasonal DDRs, garden breakouts, and promotional campaign offers aligned with corporate client needs. Collaborate with Marketing on promotional collateral, targeted digital campaigns, and B2B email workflows to maximize total property spend. Cross-sell food and beverage outlets (Pippin’s, Sprout Bar) alongside bedroom inventory to enhance total event yield and RevPAR. Drive local booker engagement by enrolling executive assistants into the PA Booker Club.
- Proposal Development, Negotiation & Operational Handover: Issue tailored, commercially viable proposals and contracts within a strict 2-hour response window for all incoming MICE leads. Ensure all client contracts, payment terms, and master-billing instructions are completed and filed accurately. Conduct thorough BEO handovers with F&B, Banqueting, and Operations teams to ensure seamless event delivery on the day.
- Account Management, Systems & Reporting: Maintain comprehensive client records, active pipelines, and opportunity stages across sales and CRM systems. Deliver weekly and monthly sales activity, pipeline conversion, and forward pace reports for Commercial Strategy Meetings. Monitor market trends, competitor activity, and customer demand to identify opportunities for revenue growth. Track client feedback, post-event satisfaction scores, and repeat booking pace to foster long-term account retention.
Candidate Profile & Experience
- Experience: Minimum 2 years of proactive sales or business development experience within a London lifestyle, boutique, or premium hotel environment, with proven success in MICE and group sales.
- Mindset & Approach: A proactive, commercially astute self-starter who excels at targeted outbound prospecting, relationship mapping, and winning business rather than passively waiting for inbound leads.
- Network: Established relationships with London venue-finding agencies, corporate EAs/PAs, TMC meetings desks, and event planners.
- Commercial Acumen: Good understanding of event yield management, DDR structuring, minimum food and beverage spends, and contract negotiation.
- Systems & Tools: Proficient with hotel CRM and event management platforms.
What do we offer:
- Our Sales Executive receives excellent Company benefits:
- A competitive salary
- 28 days paid holiday
- Discounted hotel room rates across our hotels, for you and friends and family
- Discounted Marriott hotels
- Fantastic Training and Development opportunities
- Free Meals on shift
- Pension cover
- Unrivalled Career Progression prospects
- Dry Cleaning Benefits in your first 3, 6 & 12 months!
- Refer a friend scheme
- EAP Programme for all Staff.
Sales Executive employer: Miiro Hotels
Miiro Hotels is an exceptional employer in Greater London, offering a vibrant work culture that prioritises teamwork and excellence in hospitality. Employees benefit from comprehensive training and growth opportunities, ensuring they develop their skills in a supportive environment. With a strong commitment to food safety and quality, Miiro Hotels fosters a rewarding atmosphere where every team member plays a crucial role in delivering outstanding guest experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Executive
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like Miiro Hotels. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to Miiro Hotels
Don't be shy about reaching out to Miiro Hotels directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Sales Executive
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about Miiro Hotels and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at Miiro Hotels
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
