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- Tasks: Lead sales strategy for a new hotel in London, driving revenue and brand visibility.
- Company: Miiro, a design-led hospitality brand focused on authentic travel experiences.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Shape the future of a unique hotel brand in one of Europe's most vibrant cities.
- Qualifications: 5+ years in senior sales roles, strong networking skills, and a passion for hospitality.
- Other info: Join a growing team and make a real impact in the London market.
The predicted salary is between 43200 - 72000 £ per year.
At Miiro, we believe there’s a better way to travel. A way that is more thoughtful and personal. And since our hotels are in Europe’s most interesting neighbourhoods, we also encourage guests to discover new places on their own terms and in an authentic way. Ultimately, we want to make sure guests go home inspired and reinvigorated because they’ve had a brilliantly considered stay. Creating ‘Brilliantly Considered Stays’ is the essence of our brand. Stays that bring our guests closer to the local culture and their stories.
This exciting role will result in development and execution of a multi-segment sales strategy for the first hotel to open within the newly launched Miiro portfolio. Under the supervision of the Head of Sales and working with the hotel GM, you will be the main sales representative on the ground for London and will play a crucial role in the commercial success of a brand-new hotel in Earl's Court. As Sales Manager you will be responsible for continually maximising the commercial opportunities in all aspects of the hotel including bedrooms, food and beverage and event spaces. You will be working closely with the Head of Sales and wider global team to successfully identify and nurture client relationships and continue to build upon your success to ensure the delivery of budgetary targets.
The Opportunity
As Sales Director, you will play a pivotal role in shaping and executing the commercial strategy for our first London hotel — a landmark opening within the Miiro portfolio, located in Earl’s Court. Reporting to the Head of Sales and collaborating closely with the General Manager and wider commercial team, you will lead the sales function on the ground, driving performance across all segments — rooms, events, and F&B — while establishing Miiro as a distinctive, desirable brand in the London market. This is a rare opportunity to shape the market positioning and revenue success of a new, design-led hospitality brand in one of Europe’s most competitive cities.
Key Responsibilities
- Develop and implement a multi-segment sales strategy to drive revenue, market share, and brand visibility.
- Build, lead, and inspire a high-performing sales team focused on proactive client engagement and relationship management.
- Identify new business opportunities across corporate, leisure, and MICE segments, ensuring sustained commercial growth.
- Collaborate closely with marketing, revenue management, and operations to align sales initiatives with overall business objectives.
- Represent the hotel and brand at trade fairs, networking events, and industry conferences.
- Analyse sales performance and market trends to adjust strategies and optimise results.
- Oversee key client relationships, negotiations, and contracting processes.
- Support pre-opening sales activity, including launch planning, PR collaborations, and market activation.
About You
- Minimum 5 years’ experience in a senior sales leadership role, ideally within the London hospitality market.
- Proven track record in developing and executing strategic sales plans that deliver measurable commercial results.
- Strong commercial acumen, with the ability to translate strategy into action.
- Excellent networking, negotiation, and communication skills, with a passion for creating meaningful client relationships.
- Confident working autonomously within a growing, entrepreneurial brand environment.
- Proficient in CRM, PMS, POS, and benchmarking systems.
- Fluent in English; additional European languages are an advantage.
Sales Director employer: Miiro Hotels
Contact Detail:
Miiro Hotels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director
✨Tip Number 1
Get to know the company inside out! Research Miiro's values, mission, and the unique experiences they offer. This way, when you chat with them, you can show how your vision aligns with theirs.
✨Tip Number 2
Network like a pro! Attend industry events or trade fairs where Miiro might be present. Making connections in person can really help you stand out and get your foot in the door.
✨Tip Number 3
Prepare for interviews by practising your pitch. Highlight your experience in developing sales strategies and how you've driven revenue in previous roles. Be ready to share specific examples that showcase your skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in being part of the Miiro team.
We think you need these skills to ace Sales Director
Some tips for your application 🫡
Show Your Passion for Hospitality: When you're writing your application, let your love for the hospitality industry shine through. We want to see how you connect with the idea of creating 'Brilliantly Considered Stays' and how you can bring that passion to Miiro.
Tailor Your Experience: Make sure to highlight your relevant experience in sales leadership, especially within the London market. We’re looking for someone who can demonstrate a proven track record in developing strategic sales plans, so don’t hold back on those achievements!
Be Authentic: We value authenticity, so be yourself in your application. Share your unique approach to building client relationships and how you inspire teams. This is your chance to show us what makes you stand out from the crowd!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Miiro Hotels
✨Know Your Market
Before the interview, dive deep into the London hospitality market. Understand the competition, current trends, and what makes Miiro unique. This knowledge will help you demonstrate your commercial acumen and show that you're ready to hit the ground running.
✨Showcase Your Sales Strategy Skills
Prepare to discuss specific sales strategies you've developed in previous roles. Be ready to share measurable results from those strategies, especially in multi-segment environments. This will highlight your ability to translate strategy into action, which is crucial for the Sales Director role.
✨Build Rapport with the Interviewers
Since this role involves a lot of client engagement, showcasing your networking and relationship-building skills during the interview is key. Be personable, ask questions about their experiences, and relate them back to your own. This will demonstrate your passion for creating meaningful relationships.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities and decision-making skills. Think of examples where you've successfully navigated challenges in sales or client management. This will show your potential to lead a high-performing sales team and drive commercial success.
