At a Glance
- Tasks: Lead digital marketing strategy for 11 hotels across Europe, driving revenue growth and performance.
- Company: Join a dynamic hospitality group focused on personal and thoughtful travel experiences.
- Benefits: Competitive salary, travel opportunities, and a collaborative work environment.
- Other info: High-impact role with opportunities for professional growth and cross-functional collaboration.
- Why this job: Shape the future of digital marketing in a growing European hotel portfolio.
- Qualifications: Proven digital marketing experience, strong analytical skills, and agency management expertise.
The predicted salary is between 56250 - 68750 £ per year.
Senior Digital Marketing Manager (Portfolio - 11 Hotels across Europa)
We are an owner-operated international hospitality group, with European operations based in London.
The portfolio includes 11 hotels across key European cities, spanning the Miiro lifestyle brand, the established K+K Hotels collection, and a landmark historic hotel in Hamburg.
We believe in a more thoughtful and personal way to travel — one that brings guests closer to the character of each neighbourhood. Creating
‘Brilliantly Considered Stays’ sits at the heart of everything we do, leaving guests inspired and connected to the places they visit.
The Role
We are looking for an experienced
Senior Digital Marketing Manager to play a pivotal role in driving direct revenue growth and elevating our digital marketing performance.
Reporting to the Marketing Director, this is a strategic leadership role responsible for defining and implementing Miiro's digital marketing strategy across the portfolio.
You will lead digital performance across paid media, SEO, website optimisation, CRM and email marketing, ensuring all activity is aligned to commercial objectives and delivers measurable results.
Working closely with Executive Leadership, Commercial, Brand Marketing and hotel teams, you will provide expert guidance on digital investment, performance measurement and growth opportunities while managing a network of specialist agency partners.
Key responsibilities
- Lead Digital Strategy & Brand. com Growth
- Support the development of Miiro's annual digital marketing strategy and lead its execution across the portfolio.
- Translate commercial priorities into clear digital objectives, channel strategies and investment plans.
- Forecast Brand. com performance and identify opportunities to drive direct revenue growth.
- Manage digital marketing budgets, forecasting and investment allocation.
- Monitor key commercial and digital performance metrics and provide strategic recommendations to stakeholders.
- Drive Performance Marketing Excellence
- Define and lead the paid media strategy across Paid Search, Performance Max, Paid Social, Display and Metasearch.
- Oversee agency planning, execution and optimisation while holding partners accountable for results.
- Evaluate customer acquisition costs, return on advertising spend (ROAS), incrementality and overall marketing effectiveness.
- Identify portfolio-wide opportunities to improve performance and share best practice across hotels.
- Champion Measurement & Analytics
- Establish portfolio-wide measurement frameworks, KPIs and reporting standards.
- Ensure robust tracking and governance across websites, booking journeys and marketing platforms.
- Use Google Analytics, Google Tag Manager and Looker Studio to deliver meaningful insights and recommendations.
- Translate complex data into clear, actionable business intelligence for senior stakeholders.
- Strengthen Organic Visibility
- Lead Miiro's SEO, AEO and GEO strategies to maximise digital visibility and direct bookings.
- Work closely with SEO specialists, web development partners and content teams.
- Ensure search optimisation is embedded into website developments, new hotel launches and content initiatives.
- Optimise Website Performance & Conversion
- Own the website conversion optimisation roadmap across the portfolio.
- Identify and prioritise improvements that enhance user experience and booking conversion.
- Collaborate with commercial, brand and digital partners to balance storytelling, guest experience and revenue performance.
- Develop CRM & Customer Engagement
- Define the CRM and email marketing strategy across the customer lifecycle.
- Oversee audience segmentation, automation programmes and performance reporting.
- Create frameworks that enable hotels to execute effective local CRM campaigns while maintaining brand consistency.
- Lead Agency Partnerships & Stakeholder Enablement
- Manage specialist agencies across paid media, SEO, analytics, CRM and web development.
- Define success measures and ensure partners deliver against agreed objectives.
- Equip hotel marketing teams with practical tools, frameworks and guidance to improve digital performance.
- Build digital marketing understanding across the business and influence stakeholders at all levels.
What We're Looking For
We're looking for a commercially minded digital marketing professional who combines strategic thinking with strong analytical capability and hands‑on channel expertise.
You will ideally have
- Significant digital marketing experience, ideally within hospitality, travel, lifestyle or consumer brands.
- Proven success developing and implementing digital growth strategies.
- Strong knowledge of paid media, SEO, website optimisation, CRM and digital analytics.
- Experience managing agencies and driving performance through clear objectives and accountability.
- Excellent understanding of Google Analytics, Google Tag Manager and Looker Studio.
- Experience in attribution modelling, conversion measurement and marketing effectiveness analysis.
- Strong commercial acumen and a track record of driving revenue growth.
- Confidence presenting insights and recommendations to senior stakeholders.
- Outstanding communication, project management and stakeholder engagement skills.
- Why Join Inter Globe (Miiro Hotels, K+K Hotels & Reichshof)
- High-impact leadership role across a growing European portfolio
- Opportunity to shape revenue strategy at both strategic and operational level
- A brand focused on thoughtful, personal and high-quality guest experiences
- Collaborative environment with strong cross-functional alignment
- #J-18808-Ljbffr
Senior Digital Marketing Manager, European Hotels in London employer: Miiro Hotels
Miiro Hotels is an exceptional employer in Greater London, offering a vibrant work culture that prioritises teamwork and excellence in hospitality. Employees benefit from comprehensive training and growth opportunities, ensuring they develop their skills in a supportive environment. With a strong commitment to food safety and quality, Miiro Hotels fosters a rewarding atmosphere where every team member plays a crucial role in delivering outstanding guest experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing Manager, European Hotels in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Miiro Hotels and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Miiro Hotels are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Miiro Hotels on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Miiro Hotels. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Marketing Manager, European Hotels in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Miiro Hotels. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Miiro Hotels:Show us that you’ve done your homework! In your application, briefly mention what you admire about Miiro Hotels’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Miiro Hotels
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Miiro Hotels will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Miiro Hotels, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
