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- Tasks: Lead sales strategy for a new hotel, driving revenue and client relationships.
- Company: Miiro, a fresh hospitality brand focused on authentic travel experiences.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Shape the future of a unique hotel brand in London's vibrant market.
- Qualifications: 5+ years in senior sales roles, strong networking and negotiation skills.
- Other info: Join a passionate team and make a real impact in the hospitality industry.
The predicted salary is between 48000 - 72000 £ per year.
At Miiro, we believe there’s a better way to travel. A way that is more thoughtful and personal. And since our hotels are in Europe’s most interesting neighbourhoods, we also encourage guests to discover new places — on their own terms and in an authentic way. Ultimately, we want to make sure guests go home inspired and reinvigorated because they’ve had a brilliantly considered stay. Creating ‘Brilliantly Considered Stays’ is the essence of our brand. Stays that bring our guests closer to the local culture and their stories.
This exciting role will result in development and execution of a multi-segment sales strategy for the first hotel to open within the newly launched Miiro portfolio. Under the supervision of the Head of Sales and working with the hotel GM, you will be the main sales representative on the ground for London and will play a crucial role in the commercial success of a brand-new hotel in Earl's Court.
As Sales Director, you will play a pivotal role in shaping and executing the commercial strategy for our first London hotel — a landmark opening within the Miiro portfolio, located in Earl’s Court. Reporting to the Head of Sales and collaborating closely with the General Manager and wider commercial team, you will lead the sales function on the ground, driving performance across all segments — rooms, events, and F&B — while establishing Miiro as a distinctive, desirable brand in the London market. This is a rare opportunity to shape the market positioning and revenue success of a new, design-led hospitality brand in one of Europe’s most competitive cities.
Key Responsibilities- Develop and implement a multi-segment sales strategy to drive revenue, market share, and brand visibility.
- Build, lead, and inspire a high-performing sales team focused on proactive client engagement and relationship management.
- Identify new business opportunities across corporate, leisure, and MICE segments, ensuring sustained commercial growth.
- Collaborate closely with marketing, revenue management, and operations to align sales initiatives with overall business objectives.
- Represent the hotel and brand at trade fairs, networking events, and industry conferences.
- Analyse sales performance and market trends to adjust strategies and optimise results.
- Oversee key client relationships, negotiations, and contracting processes.
- Support pre-opening sales activity, including launch planning, PR collaborations, and market activation.
- Minimum 5 years’ experience in a senior sales leadership role, ideally within the London hospitality market.
- Proven track record in developing and executing strategic sales plans that deliver measurable commercial results.
- Strong commercial acumen, with the ability to translate strategy into action.
- Excellent networking, negotiation, and communication skills, with a passion for creating meaningful client relationships.
- Confident working autonomously within a growing, entrepreneurial brand environment.
- Proficient in CRM, PMS, POS, and benchmarking systems.
- Fluent in English; additional European languages are an advantage.
Sales Director in London employer: Miiro Hotels
Contact Detail:
Miiro Hotels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director in London
✨Tip Number 1
Get to know the company inside out! Research Miiro's values, mission, and the unique experiences they offer. This way, when you chat with them, you can show how your vision aligns with theirs.
✨Tip Number 2
Network like a pro! Attend industry events, trade fairs, or even local meet-ups. The more people you connect with, the better your chances of landing that Sales Director role at Miiro.
✨Tip Number 3
Show off your sales strategy skills! Prepare to discuss specific examples of how you've driven revenue and market share in previous roles. Miiro will want to see your commercial acumen in action.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in being part of the Miiro team.
We think you need these skills to ace Sales Director in London
Some tips for your application 🫡
Show Your Passion for Hospitality: When writing your application, let your love for the hospitality industry shine through. Share experiences that highlight your enthusiasm for creating memorable guest experiences and how you align with Miiro's vision of 'Brilliantly Considered Stays'.
Tailor Your Application: Make sure to customise your CV and cover letter for the Sales Director role. Highlight relevant achievements in sales strategy and team leadership that directly relate to the responsibilities outlined in the job description.
Be Specific About Your Achievements: Quantify your successes! Use numbers and specific examples to demonstrate how you've driven revenue and market share in previous roles. This will help us see the impact you could have at Miiro.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity to shape a new brand in London!
How to prepare for a job interview at Miiro Hotels
✨Know the Brand Inside Out
Before your interview, dive deep into Miiro's ethos and values. Understand what 'Brilliantly Considered Stays' means and how it reflects in their operations. This will not only help you answer questions more effectively but also show your genuine interest in the brand.
✨Showcase Your Sales Strategy Skills
Prepare to discuss specific sales strategies you've implemented in previous roles. Be ready to share measurable results and how you adapted your approach based on market trends. This will demonstrate your commercial acumen and ability to drive revenue.
✨Highlight Relationship Management Experience
Since building client relationships is key for this role, come prepared with examples of how you've successfully nurtured client connections in the past. Discuss any challenges you faced and how you overcame them to maintain those relationships.
✨Be Ready to Collaborate
Miiro values teamwork, so be prepared to talk about how you've worked with marketing, operations, and other departments to achieve sales goals. Highlight any cross-functional projects you've led or contributed to, showcasing your collaborative spirit.
