Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead planning and marketing for premium home appliances, driving brand performance.
- Company: Join Miele, a blend of innovation and tradition in the home appliance industry.
- Benefits: Competitive salary, bonus scheme, product discounts, gym membership, and health plans.
- Why this job: Shape the future of a premium brand while collaborating with diverse teams.
- Qualifications: Degree in Business or Marketing and proven Category Manager experience required.
- Other info: Full-time role with hybrid working options in a supportive, inclusive environment.
The predicted salary is between 33600 - 62400 £ per year.
About the department
Join Miele GB and Ireland's dynamic team, where innovation meets tradition. As a Strategic Category Manager, you'll lead on aspects of the planning and marketing across our premium product lines under the direction of the Strategic Category Lead. Collaborating with cross-functional teams, you'll shape the future of our brand performance through market insights, consumer understanding, and commercial excellence. At Miele, we believe in continuous improvement — 'Immer Besser' — and we're proud to offer a workplace that evolves with our people and our products.
Your Responsibilities
- In close collaboration with internal departments, generate actionable insights from multiple data sources to assess market opportunities and brand performance.
- Contribute your expertise to applying consumer and customer insights that identify growth levers and enhance brand awareness across the consumer journey.
- In partnership with commercial and marketing teams, develop category strategy and budget plans with support from the Strategic Category Lead that align resources with market opportunities and consumer needs.
- Optimise portfolio management by refining SKU ranges, pricing strategies, and promotional plans to drive value and operational efficiency.
- In coordination with channel teams, lead consumer activation planning across digital, in-store, and CRM channels, ensuring timely and budget-aligned execution.
- Align and integrate plans with central and market teams for innovation launches, segmentation, and campaign execution, maintaining a rolling 12-month operational rhythm.
- In collaboration with leadership, foster a culture of insight-driven decision-making and continuous improvement across your category areas.
What we are looking for
- Must have a degree-level education or equivalent experience, ideally in Business or Marketing, with a full driving licence.
- Must have proven experience as a Category Manager, including strategic planning and consumer campaign leadership.
- Must have strong cross-market collaboration skills, working effectively with central functions such as global category, communications and digital teams.
- Must have broad commercial expertise, including financial planning, project management, channel distribution, and retailer engagement.
- Ability to translate insights into action and drive performance across multiple product lines and consumer touchpoints.
Our Benefits
- A salary of up to £56,000 plus a competitive benefits package.
- A bonus scheme of up to 4 months' salary.
- Extensive discounts on Miele products for yourself, family and friends.
- Discounted gym membership and subsidised onsite café.
- Extensive health cash plan and free eye tests.
- Additional benefits including financial advice, recognition schemes and more.
Additional Information
This is a full-time, permanent position based in Abingdon with hybrid working options available. We welcome applications from all backgrounds and are committed to creating an inclusive workplace.
Contact
Miele GBIE Recruitment Team
Category Manager – Premium Home Appliance employer: Miele
Contact Detail:
Miele Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Manager – Premium Home Appliance
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with Miele employees on LinkedIn. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by researching Miele's products and values. Show us you understand our commitment to innovation and continuous improvement — it’ll make you stand out as a candidate who truly gets our brand.
✨Tip Number 3
Practice your pitch! Be ready to discuss how your experience aligns with the role of Category Manager. Highlight your strategic planning skills and how you've driven performance in past roles — we want to hear your success stories!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Miele.
We think you need these skills to ace Category Manager – Premium Home Appliance
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Category Manager. Highlight your experience in strategic planning and consumer campaign leadership, as these are key for us at Miele. Use specific examples that showcase your skills in market insights and brand performance.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Tell us why you’re passionate about premium home appliances and how your background aligns with our values of continuous improvement. Be sure to mention any relevant experience that demonstrates your ability to drive performance across multiple product lines.
Showcase Your Collaboration Skills: We love teamwork at Miele! In your application, emphasise your cross-market collaboration skills. Share examples of how you've worked effectively with different teams, especially in areas like marketing and commercial strategy, to achieve common goals.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our dynamic team!
How to prepare for a job interview at Miele
✨Know Your Market
Before the interview, dive deep into Miele's product lines and market position. Understand their premium offerings and how they stand out from competitors. This knowledge will help you demonstrate your insights and show that you're genuinely interested in the role.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully developed category strategies in the past. Be ready to discuss specific campaigns you've led, the insights you used, and the results achieved. This will highlight your ability to translate insights into actionable plans.
✨Collaboration is Key
Miele values cross-functional teamwork, so be prepared to discuss how you've worked with different departments in previous roles. Share stories that illustrate your collaboration skills and how you’ve driven projects forward by aligning various teams.
✨Embrace Continuous Improvement
Familiarise yourself with Miele's philosophy of 'Immer Besser'. Think about how you can contribute to a culture of continuous improvement within the category management team. Prepare to share ideas on how to enhance brand performance and consumer engagement based on your past experiences.
