At a Glance
- Tasks: Lead brand activation across GB and Ireland, enhancing customer experiences in retail and digital.
- Company: Join Miele, a premium brand with a rich history since 1899.
- Benefits: Earn up to £55,000, enjoy bonuses, discounts, and extensive benefits.
- Other info: Hybrid working options available; we value diversity and inclusivity.
- Why this job: Shape the future of a luxury brand and make a real impact on customer journeys.
- Qualifications: Experience in trade or shopper marketing, strong communication skills, and a customer-first mindset.
The predicted salary is between 55000 - 55000 £ per year.
We strive to make our workplace and culture as future proof as our world-renowned products. Come and join a team that has been evolving since 1899 and help us continue achieving our philosophy of being ‘Immer Besser’.
In this role, you will shape how customers experience Miele across retail, digital and in-store environments. You will work closely with Marketing, Sales and Digital teams to create clear, engaging activity that strengthens our premium brand position and supports commercial growth.
Your Responsibilities- You will lead the Brand Activation team across GB and Ireland.
- In close collaboration with Marketing, Sales and Digital teams, you translate marketing and sales strategy into trade and shopper marketing plans.
- In partnership with retail partners and internal teams, you plan promotional activity that improves the customer journey across online and in-store touchpoints.
- With a focus on commercial performance, you evaluate return on investment across retailer marketing activity, displays, digital activation and promotional investment.
- In collaboration with business-to-business Sales Directors and key account teams, you support annual promotional planning with major retail partners.
- Through clear briefs and close teamwork, you guide the creation and localisation of digital content, print materials and campaign assets for customer touchpoints, events and retail activity.
- Across all shopper and trade marketing activity, you protect Miele’s brand guidelines and premium positioning while supporting engaging customer communications.
- Extensive demonstrable experience in trade marketing, shopper marketing, brand activation or sales marketing within a premium, luxury or consumer-focused environment.
- Strong commercial judgement, with the ability to connect customer insight, retailer needs and business performance.
- Confident communication skills, with the ability to write clearly, present ideas and build effective relationships across teams and external partners.
- Broad digital marketing knowledge, including campaign management, social media, performance marketing, ecommerce, customer relationship marketing or content development.
- A customer-first mindset, with the ability to support premium brand experiences across multiple touchpoints.
- A relevant marketing qualification or equivalent practical experience that supports strong strategic and executional marketing work.
- A salary of up to £55,000 plus a competitive benefits package.
- A bonus scheme of up to 2 months.
- Extensive discounts on Miele products for yourself, family and friends.
- A variety of extensive benefits including Private medical insurance, financial advice, recognition schemes, discounted gym membership, subsidised onsite café or lunch allowance and more.
This is a full-time, permanent position in Abingdon with hybrid working options available. We welcome applications from all backgrounds and commit to creating an inclusive workplace where everyone can contribute and thrive.
Trader and Shopper Marketing Lead (GB and Ireland) in Abingdon employer: Miele
Miele is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for professionals seeking to make a meaningful impact in the premium consumer market. With a competitive salary, extensive benefits including private medical insurance and generous discounts on products, as well as opportunities for personal and professional growth, employees are empowered to thrive in a supportive environment. Located in Abingdon, the company offers hybrid working options, ensuring a balanced work-life experience while contributing to a brand renowned for its commitment to quality since 1899.
StudySmarter Expert Advice🤫
We think this is how you could land Trader and Shopper Marketing Lead (GB and Ireland) in Abingdon
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand Miele's brand values and think about how your experience aligns with their philosophy of being 'Immer Besser'. This will help you stand out as a candidate who truly gets them.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, focus on specific projects where you led trade marketing initiatives or improved customer journeys. This will demonstrate your ability to drive results in a premium environment.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Miele team.
We think you need these skills to ace Trader and Shopper Marketing Lead (GB and Ireland) in Abingdon
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Trader and Shopper Marketing Lead role. Highlight your trade marketing and brand activation experience, and don’t forget to sprinkle in some of that premium brand experience!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about Miele and how your background makes you the perfect fit for this role. Be sure to connect your past experiences with what we’re looking for.
Showcase Your Digital Savvy:Since digital marketing is key for this position, make sure to mention any relevant digital campaigns you've managed or contributed to. We want to see how you can elevate our brand across online touchpoints!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Miele
✨Know Your Brand Inside Out
Before the interview, dive deep into Miele's brand values and product offerings. Understand their premium positioning and how they differentiate themselves in the market. This knowledge will help you articulate how your experience aligns with their philosophy of 'Immer Besser'.
✨Showcase Your Collaborative Spirit
Since this role involves working closely with various teams, be prepared to discuss examples of successful collaborations from your past. Highlight how you’ve effectively communicated and built relationships with marketing, sales, and digital teams to achieve common goals.
✨Demonstrate Commercial Acumen
Be ready to talk about your experience with trade and shopper marketing strategies. Share specific instances where you evaluated ROI on marketing activities and how those insights led to improved customer journeys. This will showcase your strong commercial judgement.
✨Prepare Engaging Questions
At the end of the interview, have a few thoughtful questions ready that reflect your interest in the role and the company. Ask about their future marketing initiatives or how they measure success in brand activation. This shows you’re genuinely interested and engaged.
