At a Glance
- Tasks: Lead exciting brand activations and create unforgettable customer experiences.
- Company: Join Miele, a renowned brand committed to excellence since 1899.
- Benefits: Earn up to £45,000, enjoy discounts, bonuses, and health perks.
- Other info: Flexible role with travel opportunities and a commitment to inclusivity.
- Why this job: Make a real impact in retail marketing while working with a passionate team.
- Qualifications: 3-5 years in marketing or events, strong communication skills required.
The predicted salary is between 33750 - 41250 £ per year.
About Us
This role is part of our Direct Sales team and brings the Miele brand and our Immer Besser promise to life across our Experience Centres. You'll lead impactful brand activations that drive growth, deepen customer engagement, and create exceptional experiences across every touchpoint. We strive to make our workplace and culture as future-proof as our world-renowned products. Join a team that has been evolving since 1899 and help us continue to achieve our philosophy of being "Immer Besser".
Your Responsibilities
- In close collaboration with internal departments, you will orchestrate premium in-store experiences and activations across Miele Experience Centres to drive customer engagement, traffic, and sales performance.
- Through effective planning and execution, you will manage visual merchandising, in-store assets, and promotional activity to ensure a consistent and premium brand experience.
- In partnership with local stakeholders and landlords, you will develop and maintain relationships that support strategic collaborations and increase local store traffic.
- Using customer, category, and performance insights, you will identify opportunities to improve conversion, profitability, and overall marketing effectiveness.
- In coordination with retail and marketing teams, you will develop and deliver quarterly and annual consumer marketing plans aligned with business objectives.
- Through strong project management, you will coordinate promotional execution, retailer calendars, store events, and brand campaigns to maximise impact and customer reach.
- Across Great Britain and Ireland, you will travel regularly to support Experience Centres, monitor performance, and implement initiatives that enhance customer experiences and commercial results.
What We Are Looking For
- 3 - 5 years of experience in Trade Marketing, Retail Marketing, Events, or a similar customer-focused environment.
- Strong communication skills with the ability to build effective relationships across departments and with external partners.
- Experience using customer insights, performance data, and commercial information to support decision-making and deliver results.
- Good Microsoft Office skills; experience with SAP or similar business systems would be advantageous.
- A flexible and proactive mindset with a commitment to continuous improvement and delivering an "Immer Besser" level of service in everything you do.
What We Offer
- A salary of up to £45,000 plus a competitive benefits package.
- A bonus scheme of up to two months' salary.
- Extensive discounts on Miele products for yourself, family, and friends.
- Discounted gym membership and a subsidised onsite café.
- An extensive health cash plan and free eye tests.
Additional Information
This is a full-time, permanent position with a base location of Abingdon, Oxfordshire alongside frequent travel to our Experience Centres. We welcome applications from all backgrounds and are committed to creating an inclusive workplace where everyone can thrive.
Retail Marketing Manager in Abingdon employer: Miele Plant USA
Miele Plant USA is an attractive employer due to its commitment to fostering a collaborative and innovative work environment. Employees have access to professional development opportunities and are part of a team that prioritizes exceptional customer experiences. The company's long-standing philosophy of "Immer Besser" reflects its dedication to continuous improvement and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Marketing Manager in Abingdon
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Miele Plant USA and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Miele Plant USA are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Miele Plant USA on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Miele Plant USA. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Retail Marketing Manager in Abingdon
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Miele Plant USA. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Miele Plant USA:Show us that you’ve done your homework! In your application, briefly mention what you admire about Miele Plant USA’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Miele Plant USA
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Miele Plant USA will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Miele Plant USA, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
