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- Tasks: Lead in-store experiences and visual merchandising to boost sales and store performance.
- Company: Join Miele, a top brand in premium domestic and commercial appliances.
- Benefits: Enjoy a starting salary of £41,000, car allowance, and a competitive benefits package.
- Why this job: Be part of a dynamic team that values innovation and exceptional customer experiences.
- Qualifications: Previous marketing experience in retail is essential; strong influencing skills are a must.
- Other info: This is a hybrid role with travel to Miele Experience Centres in Great Britain and Ireland.
The predicted salary is between 41000 - 57400 £ per year.
We’re hiring an Own Retail Activation Manager based in Abingdon, Oxfordshire. The key objective of this role is to orchestrate in-store experiences, visual merchandising, and local partnerships to drive traffic, improve conversion, and enhance store performance through strategic activations. This role works across our Experience Centres in both Great Britain and Ireland; therefore, travel will be required.
Miele is a world leader in the production of premium domestic and commercial appliances. We take pride in the quality of our appliances and all aspects of customer experience. This role involves creating compelling in-store event concepts that showcase Miele's brand value and product superiority through premium experiences.
In your new role… You will identify opportunities to maximise sales through a comprehensive quarterly and annual consumer marketing plan, integrating category plans, retailer calendars, promotional activities, and brand strategies. You will leverage consumer and category insights to strengthen Miele’s presence at the point of purchase, online and in-store.
You will need previous experience in a marketing role, ideally within retail, to strengthen our team’s expertise. As a strong influencer, you will build and execute marketing strategies, review performance, and make data-driven recommendations for future activities.
You will join us at our Abingdon HQ, working with the Direct Sales team. The role is hybrid, with travel as required to current and future Miele Experience Centres.
What to expect from us: We offer a salary starting from £41,000, a car allowance of £6,000, and a competitive benefits package. We support your personal development, career growth, and long-term engagement, fostering a team environment where you can reach your potential and contribute to exceptional customer experiences.
We seek engaged team players who collaborate, innovate, and bring passion to every customer touchpoint.
Please apply by sharing your CV and explaining ‘why Miele?’ and ‘why me?’ in the cover letter section.
Additional Information: Seniority level: Entry level, Employment type: Full-time, Job function: Marketing and Sales, Industries: Manufacturing.
Retail Activation Manager employer: Miele GB
Contact Detail:
Miele GB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Activation Manager
✨Tip Number 1
Familiarise yourself with Miele's brand values and product offerings. Understanding what sets Miele apart in the premium appliance market will help you articulate your passion for the brand during interviews.
✨Tip Number 2
Network with current or former employees of Miele, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can be beneficial when preparing for your interview.
✨Tip Number 3
Prepare examples of past marketing campaigns you've worked on, particularly those that involved in-store activations or visual merchandising. Be ready to discuss how these experiences can translate to success in the Retail Activation Manager role.
✨Tip Number 4
Stay updated on retail trends and consumer behaviour, especially in the premium segment. Being able to discuss current trends and how they could impact Miele's strategies will demonstrate your proactive approach and industry knowledge.
We think you need these skills to ace Retail Activation Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and requirements of the Retail Activation Manager position. This will help you tailor your application to highlight relevant experiences.
Craft a Compelling Cover Letter: In your cover letter, clearly articulate 'why Miele?' and 'why me?'. Showcase your passion for the brand and how your previous marketing experience aligns with the role's objectives. Be specific about your skills in orchestrating in-store experiences and driving sales.
Highlight Relevant Experience: When updating your CV, focus on your previous marketing roles, especially those within retail. Use quantifiable achievements to demonstrate your impact on sales and customer engagement, as this is crucial for the role.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are essential in a marketing role.
How to prepare for a job interview at Miele GB
✨Research Miele's Brand Values
Before your interview, take the time to understand Miele's brand values and product offerings. Familiarise yourself with their premium appliances and how they differentiate themselves in the market. This knowledge will help you articulate why you're a good fit for the company and how you can contribute to enhancing their customer experience.
✨Prepare Your Marketing Success Stories
Since the role requires previous marketing experience, be ready to discuss specific examples of successful campaigns you've managed. Highlight your ability to drive traffic and improve conversion rates through strategic activations. Use data to back up your claims and demonstrate your impact on past projects.
✨Showcase Your Influencing Skills
As a Retail Activation Manager, you'll need to be a strong influencer. Prepare to discuss how you've collaborated with teams or partners in the past to achieve marketing goals. Be ready to share strategies you've used to persuade stakeholders and how you plan to build relationships within Miele.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions prepared. Inquire about Miele's future marketing strategies, how they measure success in retail activations, or what challenges they currently face. This shows your genuine interest in the role and helps you assess if Miele is the right fit for you.
