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For Companies At a Glance
- Tasks: Drive strategic planning and marketing for premium home appliances with innovative insights.
- Company: Join Miele, a brand that blends innovation with tradition in a dynamic team.
- Benefits: Earn up to £70,000 plus bonuses, discounts, and health benefits.
- Why this job: Shape the future of a leading brand while enjoying a flexible work environment.
- Qualifications: Degree in Business or Marketing and proven experience in category management required.
- Other info: Inclusive workplace with hybrid working options and excellent career growth opportunities.
The predicted salary is between 42000 - 84000 £ per year.
About the department
Join Miele GB and Ireland’s dynamic team, where innovation meets tradition. As a StrategicCategory Lead, you’ll drive strategic planning and marketing across our premium product lines. Collaborating with cross-functional teams, you’ll shape the future of our brand performance through market insights, consumer understanding, and commercial excellence. At Miele, we believe in continuous improvement — ‘Immer Besser’ — and we’re proud to offer a workplace that evolves with our people and our products.
Your Responsibilities
- In close collaboration with internal departments, generate actionable insights from multiple data sources to assess market opportunities and brand performance
- You contribute your expertise to applying consumer and customer insights that identify growth levers and enhance brand awareness across the consumer journey
- In partnership with commercial and marketing teams, develop category strategy and budget plans that align resources with market opportunities and consumer needs
- You optimise portfolio management by refining SKU ranges, pricing strategies, and promotional plans to drive value and operational efficiency
- In coordination with channel teams, lead consumer activation planning across digital, in-store, and CRM channels, ensuring timely and budget-aligned execution
- You align and integrate plans with central and market teams for innovation launches, segmentation, and campaign execution, maintaining a rolling 12-month operational rhythm
- In collaboration with leadership, foster a culture of insight-driven decision-making and continuous improvement across your category areas
What we are looking for
- Must have a degree-level education or equivalent experience, ideally in Business or Marketing, with a full driving licence
- Must have proven experience as a Category Manager in branded environments, including strategic planning and consumer campaign leadership
- Must have strong cross-market collaboration skills, working effectively with central functions such as global categories, communications, and digital
- Must have broad commercial expertise, including financial planning, project management, channel distribution, and retailer engagement
- Must lead with an open and empowering style, fostering participation, coaching teams, and recognising contributions
- Experience in people and campaign management, with knowledge of the domestic home appliance sector considered beneficial
- Ability to translate insights into action and drive performance across multiple product lines and consumer touchpoints
Our Benefits
- A salary of up to £70,000 plus a competitive benefits package
- A bonus scheme of up to 4 months’ salary
- Extensive discounts on Miele products for yourself, family and friends
- Discounted gym membership and subsidised onsite café
- Extensive health cash plan and free eye tests
- Additional benefits including financial advice, recognition schemes and more
Additional Information
This is a full-time, permanent position based in Abingdon with hybrid working options available. We welcome applications from all backgrounds and are committed to creating an inclusive workplace.
Contact
Miele GBIE Recruitment Team
Careers@miele.co.uk
#J-18808-Ljbffr
Strategic Category Manager – Premium Home Appli... Marketing & Digital · Abingdon · employer: Miele Company Ltd
Contact Detail:
Miele Company Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategic Category Manager – Premium Home Appli... Marketing & Digital · Abingdon ·
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with Miele employees on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Miele’s products and market strategies. Show us that you understand their brand and can contribute to their mission of continuous improvement — ‘Immer Besser’!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Strategic Category Manager. Highlight your skills in strategic planning and consumer insights to make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Miele team.
We think you need these skills to ace Strategic Category Manager – Premium Home Appli... Marketing & Digital · Abingdon ·
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Strategic Category Manager. Highlight your experience in strategic planning and consumer insights, as these are key for us at Miele. Use specific examples that showcase your achievements in similar roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Tell us why you’re passionate about the home appliance sector and how your skills align with our values of continuous improvement. Keep it engaging and personal — we want to get to know you!
Showcase Your Collaboration Skills: Since this role involves working closely with various teams, make sure to highlight your cross-market collaboration experience. Share examples of how you've successfully partnered with others to drive results — we love teamwork at Miele!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our recruitment team!
How to prepare for a job interview at Miele Company Ltd
✨Know Your Market
Before the interview, dive deep into Miele's product lines and their market positioning. Understand the competitive landscape and be ready to discuss how you can leverage market insights to drive brand performance. This shows your genuine interest and preparedness.
✨Showcase Your Strategic Mindset
Prepare examples from your past experience where you've successfully developed category strategies or marketing plans. Be specific about the outcomes and how your insights led to actionable results. This will demonstrate your ability to think strategically and drive growth.
✨Collaboration is Key
Miele values cross-functional teamwork, so be ready to share instances where you've collaborated with different departments. Highlight how you fostered communication and alignment to achieve common goals, showcasing your ability to work effectively in a team environment.
✨Embrace Continuous Improvement
Align with Miele's philosophy of 'Immer Besser' by discussing how you've implemented feedback and adapted strategies in your previous roles. Share your commitment to continuous learning and improvement, which is crucial for driving success in a dynamic environment.